Communications and engagement presentation governing body - april 2016 final1
- 1. Communications and Engagement Charles Malkin: Communications Manager Usman Nawaz: Engagement Manager
- 2. Why? Communication Informing patients/carers/members of the public and stakeholders about services, campaigns and changes in their NHS. Engagement and involvement Keeping the needs and expectations of patients/carers/members of the public at the heart of CCG decision making, to ensure that the redesign of services is undertaken with patient input.
- 3. Read all about it . . . • 127 media releases/health columns • Audience reach: + 3m • AVE: + £150k • Promotes achievements, ambitions • Encourages informed use • Fosters healthy lifestyles
- 4. Influencing hearts and minds . . . • Driving behaviour change, calling to action • Choose Well to get well • Reducing avoidable demand • Multi-media approach • Informed by system data • Measurable
- 5. Our publications . . . • New in 2015: Members’ News, CCG News, CYP mental health plans • Statutory: Prospectus, Annual Report • Caring Together: eNews, Sheila’s Story, A0 posters, collateral, Transformation Plan Summary
- 6. Our publications . . .
- 7. Making patient and public engagement and involvement the norm • Over 30 patients/carers/members of the public directly involved with the CCG in the commissioning cycle • Examples of areas of involvement: commissioning intentions, SRG, mental health services transformation, Caring Together work streams • Eastern Cheshire patient representatives have been involved with regional pieces of work • Healthier Together • Non emergency patient transport services procurement
- 8. HealthVoice: the voice of patients counts! • Continues to meet every two months • Launched a large publicity campaign in October 2015 to raise the profile of HealthVoice • Posters and leaflets for display in various locations • Leaflets included in dispensing bags by pharmacies • Pull up banners for display at events • Promotion has resulted in some new faces at HealthVoice meetings • Regarded as an essential forum for engagement
- 9. Out and about • Communications and Engagement Team has organised and attended numerous public events, meetings, workshops and focus groups across Eastern Cheshire • STOPandGO, Alderley Science Park • CCG Health Fair • CATCH app development workshops and launch • PPG Meetings • Events organised by partners • 500+ people engaged through public events and meetings in 2015/16
- 10. Internal communications & engagement • Staff and Member Practice e-newsletters • Staff briefings • CCG fundraising inc. Great CCG Bake Off • Corporate screensavers • 5YP and Ops Plan posters
- 11. Coming up this year • Communications and Engagement Strategy • Consultation plan and accompanying comprehensive communications and engagement plan
- 12. March to beyond………….. Any Questions?