conducting a SWOT Analysis to identify situational strengths.pptx

conducting a SWOT Analysis to identify situational
strengths and weaknesses, as well as opportunities
and threats.
to assess the needs of communities
and the resources available to them.

Plan
WHAT IS A SWOT ANALYSIS AND WHY SHOULD
YOU USE ONE?
WHEN DO YOU USE SWOT?
WHAT ARE THE ELEMENTS OF A SWOT
ANALYSIS?
HOW DO YOU CREATE A SWOT ANALYSIS?
HOW DO YOU USE YOUR SWOT ANALYSIS?

WHAT IS A SWOT ANALYSIS AND WHY SHOULD YOU
USE ONE?
SWOT stands
for: Strength, Weakness, Opportunity, Threat.
A SWOT analysis guides you to identify your
organization’s strengths and weaknesses (S-
W), as well as broader opportunities and
threats (O-T). Developing a fuller awareness of
the situation helps with both strategic
planning and decision-making.

USE ONE?
The SWOT method was originally developed for
business and industry, but it is equally useful
in the work of community health and
development, education, and even for
personal growth.

USE ONE?
• SWOT is not the only assessment technique
you can use. Compare it with other
assessment tools in the Community Tool
Box to determine if this is the right approach
for your situation. The strengths of this
method are its simplicity and application to a
variety of levels of operation.

WHEN DO YOU USE SWOT?
• SWOT also offers a simple way of
communicating about your initiative or
program and an excellent way to organize
information you've gathered from studies or
surveys.

WHEN DO YOU USE SWOT?
 You might use it to:
• Explore possibilities for new efforts or solutions to
problems.
• Make decisions about the best path for your initiative.
Identifying your opportunities for success in context of
threats to success can clarify directions and choices.
• Determine where change is possible. If you are at a
juncture or turning point, an inventory of your strengths
and weaknesses can reveal priorities as well as possibilities.
• Adjust and refine plans mid-course. A new opportunity
might open wider avenues, while a new threat could close
a path that once existed.

WHAT ARE THE ELEMENTS OF A SWOT ANALYSIS?
A SWOT analysis focuses on Strengths,
Weaknesses, Opportunities, and Threats.
The purpose of performing a SWOT is to reveal
positive forces that work together and
potential problems that need to be recognized
and possibly addressed.

 LISTING YOUR INTERNAL FACTORS: STRENGTHS AND
WEAKNESSES (S, W)
• Internal factors include your resources and experiences.
General areas to consider:
• Human resources - staff, volunteers, board members, target
population
• Physical resources - your location, building, equipment
• Financial - grants, funding agencies, other sources of
income
• Activities and processes - programs you run, systems you
employ
• Past experiences - building blocks for learning and success,
your reputation in the community

LISTING EXTERNAL FACTORS: OPPORTUNITIES
AND THREATS (O, T)
• Forces and facts that your group does not
control include:
• Future trends in your field or the culture
• The economy - local, national, or international
• Funding sources - foundations, donors,
legislatures

• Demographics - changes in the age, race,
gender, culture of those you serve or in your
area
• The physical environment (Is your building in a
growing part of town? Is the bus company
cutting routes?)
• Legislation (Do new federal requirements
make your job harder...or easier?)
• Local, national or international events

HOW DO YOU CREATE A SWOT ANALYSIS?
WHO DEVELOPS THE SWOT?
• The most common users of a SWOT analysis
are team members and project managers who
are responsible for decision-making and
strategic planning.
• One staff member, or volunteer or stakeholder
may have information about an opportunity
or threat that is essential to understanding
your position and determining your future.

 WHEN AND WHERE DO YOU DEVELOP A SWOT
ANALYSIS?
• A SWOT analysis is often created during a retreat or
planning session that allows several hours for
brainstorming and analysis. The best results come
when the process is collaborative and inclusive.
• When creating the analysis, people are asked to pool
their individual and shared knowledge and experience.
The more relaxed, friendly and constructive the setting,
the more truthful, comprehensive, insightful, and
useful your analysis will be.

HOW DO YOU DEVELOP A SWOT ANALYSIS?
• Steps for conducting a SWOT analysis:
• Designate a leader or group facilitator who has
good listening and group process skills, and who
can keep things moving and on track.
• Designate a recorder to back up the leader if your
group is large. Use newsprint on a flip chart or a
large board to record the analysis and discussion
points. You can record later in a more polished
fashion to share with stakeholders and to update.

• Introduce the SWOT method and its purpose
in your organization. This can be as simple as
asking, "Where are we, where can we go?" If
you have time, you could run through a quick
example based on a shared experience or
well-known public issue.

HOW DO YOU USE YOUR SWOT ANALYSIS?
Better understanding the factors affecting
your initiative put you in a better position for
action. This understanding helps as you:
• Identify the issues or problems you intend to
change
• Set or reaffirm goals
• Create an action plan

CONCLUSION
A realistic recognition of the weaknesses and
threats that exist for your effort is the first
step to countering them with a robust set of
strategies that build upon strengths and
opportunities. A SWOT analysis identifies your
strengths, weaknesses, opportunities and
threats to assist you in making strategic plans
and decisions.

conducting a SWOT Analysis to identify situational strengths.pptx

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conducting a SWOT Analysis to identify situational strengths.pptx