Frank Houweling presented a case study on how Oracle Alta was used to create a visually attractive data portal for an oil terminal customer. The old application lacked information and was not user friendly, resulting in low customer satisfaction. The new application followed Oracle Alta's 3 step design principle of thinking mobile first, having a "less is more" approach, and strong visual focus. Key screens included a dashboard, orders by transport, alerts, tank details, and usage of intuitive icons, colors, images and charts. An iterative prototyping process involved discussing designs with business users until satisfied.