Conventions of form- ancillary text

CONVENTION OF FORM ANCILLARY
TEXT
BY BETHANY STEPHENSON

ANALYSIS OF EXISTING DIGI PAK
(PRINT SCREENED FROM RESEARCH)

ANALYSIS OF DIGI-PAK
Character
My digipak only features one character– Livi Fox herself. She is
shown as a close up shot of her face on the front of the album,
with striking, bold pink balloons behind her. The rest of the
image is black and white demonstrating the album is about the
artist past love life. She is shown with her eyes closed, not
making eye contact with the camera/audience suggesting
shyness and innocence. Even though Livi Fox has still created a
CD for the pop genre, she has gone against conventions to
create a purer mage that reflects the more innocent side to the
love theme rather than the stereotypical objectivity of women
and sexual side of love.
Style
The font is serif and girly, it creates an informal sense and this is primarily
due to the colours. The close up shot on the front cover allows the audience
to have a clear view of Livi Fox and adds more volume to the cover. The style
of the artist and her music is shown through the colours and general feel of
the digipak, the two CDs in the pack have been created using a picture of
balloons making the idea fun and interesting and makes it appeal to the
younger target audience.
Narrative
The narrative event on the cd digipak shows Livi Fox
to be stood with eyes closed and pink balloons behind
her, its not clear whether or not this is positive or
negative however due to pink balloons, it looks
positive.
The album name ‘Lips are movin’ counteracts with the
image as the artist has her lips shut therefore it allows
the audience to explore who has their lips moving.
Setting
The back of the cd digipak is a carry on from the
disks, the image has been duplicated from disk 2 as
the theme of pink balloons is carried on. The
costume and makeup within Mise-en scene is very
feminism, she has smooth looking face and almost
looks spotless. The usage of balloons helps build
continuity from my music video to the physical
products itself.
Iconography
Balloons are ironically used within my digipak, featuring on the
front cover as well as on the CD art. The symbolism of the
balloons connotes celebration and relates to the pop genre of the
album as ironically balloons pop.
The use of pink colour conotates Playfulness and romance which
relates to the track title ‘Lips are Movin’ as the song is about the
artist boyfriend cheating on her but she knows about it therefore
there is playfulness in the relationship and also a relationship
involve romance.

MY DIGIPAK VS EXISTING DIGIPAK
FOR MY FRONT COVER ON MY DIGIPAK I HAVE INCLUDED THE NAME OF THE ARTIST ‘LIVI FOX’ AT THE
TOP AND CENTRAL AND THEN THE ALBUM NAME ‘LIPS ARE MOVIN’ S PLACED OPPOSITE AT THE
BOTTOM, DOING THIS CONFORMS TO THE POP GENRE AS EXISTING POP DIGIPAKS HAVE THESE
CONVENTIONS LIKE RIHANNA’S ‘LOUD’ ALBUM. ALSO THE IMAGE USED ON THE BOTH OF THE FRONT
COVERS SHOWS BOTH OF THE ARTISTS WITH THEIR EYES CLOSED THEREFOR BY MY ARTIST DOING
THIS AND HAVING ONE SIMILAR SHOWS THAT IS LINKS AND CONVEYS TO THE POP GENRE.
My Digipak Existing Product

FOR MY DISK I DECIDED TO USE THE SAME IMAGE HOWEVER JUST ADAPT THE COLOURS SO THAT THE
AUDIENCE WHERE ABLE TO IDENTIFY THE DIFFERENCE OF ‘DISK 1’ AND ‘DISK 2’. ALSO USING THE
SAME IMAGE HELPS THE DIGI PAK CONFORM TO THE POP GENRE AS EXISTING ARTIST LIKE RIHANNA
USES THE SAME IMAGE ON HER DISK FOR THE ALBUM ‘LOUD’ BUT SHE JUST LEAVES THE IMAGES THE
SAME. BUT ME ADAPTING THE COLOURS SHOWS I CARE ABOUT MY AUDIENCE’S NEEDS.

For the back cover of my digipak I have included an image of balloons which convey to my music video
and I also have my text placed centralised in the middle in bright bold yellow text, However looking at
other existing back covers like Rihanna’s ‘LOUD’ album the text is not centralised and often includes an
image of the artist featured on the back cover. So as my back cover does not conform to other back
covers shows that I’ve gone against the conventions, this shows that the artist has some rebellious side
to her and perhaps her songs show this within the album.

ANALYSIS OF EXISTING POSTERS
(PRINT SCREENED FROM RESEARCH)

ANALYSIS OF ADVERTISING POSTER
Livi Fox advertising poster uses balloons in the background, but just like her digipak they
are brightly coloured and they symbolise to the pop genre. The balloons link to Livi Fox and
her existing music video ‘lips are movin’ making their be a link between her products and
also helps build a character profile for herself. The bright colours attract attention and add
an element of fun.
The poster goes against conventions as it doesn’t use sexuality to appeal to fans, whether
they be teenagers or older people. T simply shows another side to the artist which is sweet
and innocent and also the use of pink colour conveys with the shyness of the artist.
Within the poster we have a star rating from Billboard magazine therefore expressing to the
audience that this album is worth getting if has been rated in the first place by Billboard.
Also included on the poster is an ITunes logo expressing where the audience can purchase
the album. A Facebook and twitter logo is included also with the artist account name
alongside therefore expressing that Livi Fox wants to engage with her audience as this is the
modern way for artist to interact with their fans.
The image used is a medium long shot which is a convention for advertising posters
therefore Livi does conform to some Pop conventions. The image is black and white just like
used on her digipak therefore showing continuity through the artist products.

MY ADVERTISING POSTER VS EXISTING
POSTERS
FOR MY POSTER I HAVE USED A LONG SHOT OF MY ARTIST AND THEN HAD HER HOLDING THE PROPS OF
BALLOONS WHICH IS REPEATEDLY USED IN MY MUSIC VIDEO DOING THIS HELPS LINK THE PRODUCTS AS
WELL AS CONFORMING TO THE POP GENRE. THIS IS ALSO DONE IN EXISTING PRODUCTS LIKE KATY
PERRY ‘ONE OF THE BOYS’ ALBUM POSTER AS THE SAME TYPE OF IMAGE IS USED AND THE SETTING AND
MISE-EN-SCENE LINKS TO HER ALBUM COVER. THEREFORE ME MAKING LINKS THROUGHOUT MY
PRODUCTS SHOWS I CAN CONVEY TO THE POP GENRE.

DOES YOUR PRODUCTS CONFORM TO YOUR GENRE?
AFTER ANALYSING MY MUSIC VIDEO, DIGIPAK AND MY ADVERTISING POSTER AND ALSO COMPARING
THEM TO EXISTING PRODUCTS I BELIEVE MY PRODUCTS DO CONFORM TO THE POP GENRE. MY MUSIC
VIDEO CONFORMS AS IT FOLLOWS THE CONVENTIONS OF FAST EDITING MULTIPLE USE OF BRIGHT
COLOURS AND DIFFERENT OUTFIT CHANGES. MY DIGIPAK CONFORMS AS IT FOLLOWS THE CONVENTIONS
OF BRIGHT COLOURS USED ALSO THE MISE-EN SCENE OF THE BALLOONS CONFORM TO POP GENRE AS
THE PROP PHYSICALLY POPS. MY POSTER CONFORMS TO POP GENRE AS THE CAMERA ANGLE OF THE
IMAGE IS USED THROUGHOUT MOST POP ADVERTISING POSTERS ALSO BRIGHT COLOURS HAVE BEEN USED
HELPING THE AUDIENCE KNOW IT BELONGS WITHIN THE POP GENRE.

Conventions of form- ancillary text

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Conventions of form- ancillary text