Convert More With Marketing Automation
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My presentation at Digital Summit Detroit 2015 on Marketing Automation. Check out the hashtag #DSDET15 for more details on Twitter and Facebook.
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Automated eMarketingMetrics Marketing Group The document discusses automating email marketing tactics to improve strategy and focus. It recommends automating on-boarding, transactional, and customer service messages using triggers from customer data to consistently engage customers. Examples show how SmartBargain and Realtor automated messages improved metrics. The presentation teaches integrating automation with existing systems and optimizing programs through testing and analysis to generate new marketing opportunities.
Business model innovation
Business model innovationDavid Skok The document discusses business model innovation and key lessons learned from case studies. It emphasizes the importance of balancing the cost to acquire customers (CAC) with the lifetime value (LTV) of customers. Business models that use free trials, freemium options, and viral marketing can achieve low CAC through inbound marketing techniques. Recurring subscription revenue models provide predictability and allow companies to scale through efficient sales processes.
Eis mon 0815 sponsor strongmnail
Eis mon 0815 sponsor strongmnailMediaPost The document discusses creating an effective right-time email marketing program. It defines right-time messaging as event-triggered communications sent at optimal times. The document outlines steps to build a right-time program, including laying a technology foundation, defining the customer lifecycle, developing a right-time contact strategy, and testing and optimizing campaigns. Case studies show right-time messaging can increase click-through and conversion rates by 200-300% compared to general promotional emails.
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Lead ConversionBetter Homes & Gardens Real Estate 43° North This presentation gives viewers best practice techniques and strategies for lead conversion turning email inquiries into commissions.
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Reimagining Modern Marketing AutomationCampaign Monitor Marketing automation has enabled companies to massively scale their marketing efforts and take advantage of efficiencies at scale. Over 60% of the Fortune 1000 have adopted some type of marketing automation, and those companies are seeing amazing ROI. Unfortunately, when you look at companies below the Fortune 1000, adoption declines drastically and drops to under 5% due to budgets and complexity. But doesn’t every business deserve the ability to access marketing automation tools that are cost-effective and easy to use? We think they do, so we reimagined our entire marketing automation solution.
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Introduction to Email MarketingLindsayABurton Value of Email Marketing
EMAIL MARKETING IS THE BEST USE OF A LIMITED BUDGET
When you build email marketing infrastructure, you are investing in a long-term sales strategy. A month of ad-spend can drive sales now. Applying that same budget to email marketing can drive sales for a year or more.
It’s Effective
TRUST THE NUMBERS
Average CTR for email is around 3% compared to 0.5% for a tweet.
4.24% of visitors buy something compared to 2.49% from search engines and 0.59% from social media.
It’s Measurable
The best email marketing platforms include built-in analytics so you can see which emails are performing, what percentage are being opened and what percentage of recipients are clicking links.
It’s Affordable
With email marketing, your budget goes towards infrastructure instead of ad-spend.
Monthly fees are manageable and can be easily estimated based on the size of your mailing list.
Email Marketing Platform
HOW AN AGENCY EVALUATES SOFTWARE
Choosing a software platform is a lot like hiring an employee; the goal is to properly vet them to insure they are reliable, easy to work with, here to stay, and will grow with your company. Just about any email marketing platform will do the job but some will do more than others.
Email Marketing Terms
THE LANGUAGE OF EMAIL MARKETING
Understanding the language of email marketing is the first step to building an email marketing plan that leverages all of the available features.
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By Brian McKeiver
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http://www.mcbeev.com
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- 1. by Brian McKeiver Co-Owner & Kentico MVP at BizStream Convert more with Marketing Automation
- 2. Myths No one reads email anymore Automation is just SPAM Automation can be impersonal Automation is difficult Automation is too expensive
- 3. Debunking Time Email lives across all devices, it is unique across channels, and allows for re-targeting and finding new users. 89% of marketers said email was still their primary channel for lead generation. source: Forrester Research
- 4. More Debunking Automation gives the ability to add more personal touches Ready to Buy Engaged Interested
- 5. Too Expensive? What’s the value of 1, 10, or 100 more conversions? Most MA platforms average: $2,000 per month or less source: http://blog.capterra.com/2014-marketing- automation-software-pricing-guide/
- 6. Don’t be THAT GUY Avoid SPAM words: Free, No Obligation, Buy Now!! Avoid COMIC SANS Take Unsubscribe Activity very serious Pay attention to CAN-SPAM Act
- 7. What Matters for Success? Easy to use Integrated Solution Training your team is crucial
- 8. When is it Time to Invest? You own good content There is a plan for that content Organic leads are trickling in Or you have a bunch of manual work
- 9. Easy Wins “80% of your conversions come from 20% of your best pages.” #1 ranked form on USA based websites: Contact Us source: Form Conversion Report 2014
- 11. Opt-In MA Process This should be an easy task for your CMS.
- 12. Convert more by: Automatically growing your subscribers Full Example The Result
- 13. Solicit Reviews Sauder.com real world example Provide an offer: Free Shipping on next purchase
- 14. Site visitors who interact with both reviews and customer q&a are 105% more likely to purchase while visiting, and spend 11% more than visitors who don’t. source: Bazaarvoice, Conversation Index Solicit Reviews Show Reviews
- 15. Solicit Reviews MA Process
- 16. The Result Personalized and Targeted email marketing Utilizing an integrated solution allows Sauder to show exact images if each product purchased.
- 17. Purchase Optimization EPS.SchoolSpecialty.com real world example Personalized Solution allows EPS to Save effort
- 18. Subscription Based Purchase Customers who purchased this online subscription needed to have a record of the subscription start and end date. This was a time consuming manual process.
- 20. The Result Reduces labor cost and one less thing to worry about. Utilizing an automated solution saves EPS customer service reps time and effort.
- 21. Marketing Automation Ideas Reactivation emails to win back customers User Registration / Welcome campaigns Thank you emails and purchase campaigns Date specific triggered emails Event pre / post follow up campaigns
- 22. More MA Ideas Customer satisfaction surveys Activity / Behavior triggered emails Solicit product reviews Solicit product recommendations from friends
- 23. Q&A ?
- 24. Brian McKeiver Co-Owner, BizStream Phone: (616) 481-1631 Email: [email protected] @mcbeev www.linkedin.com/in/brianmckeiver www.mcbeev.com
Editor's Notes
- #8: Easy to use, no code, drag and drop, re-use assets that exist. Tools like Kentico make MA easier to do. Integrated, allows for full personalization, not moving across two plus different systems to see what the lead did Training always required, people truly succeed when they feel comfortable
- #9: Good content to power inbound And goals for the plan If you can’t whiteboard it, don’t think the system will for you If Marketing Automation is the Ferrari, Content is the gasoline that you fill it up with