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50                                                  Community Development INVESTMENT REVIEW




       CRA Modernization and Impact Investments
                                          John Moon
                                Federal Reserve Board of Governors




B
            ank regulators are currently reviewing public comment on the Community Rein-
            vestment Act (CRA) to determine what regulatory changes, if any, might be made
            to this law that has served as a pillar in the community development field. In its
            first iteration, the CRA addressed the fundamental challenge of inputs – simply
getting capital and financial services into low- and moderate-income (LMI) areas. In its
second iteration after several major changes, the CRA focused on how to better measure
activities that improve communities. In what may be its third iteration, the CRA must focus
on measuring outcomes and impact; in other words, to what degree has CRA-motivated
lending and investing successfully improved communities?
     CRA-motivated banks and the rapidly growing social impact investments field have over-
lapping and complementary objectives and challenges. On one hand, this nascent social
impact investments movement faces similar challenges that the early community develop-
ment movement faced, such as creating intermediaries, building a supportive ecosystem,
establishing a track record, and creating the right assessment tools. On the other hand, the
social impact investments movement is on the cusp of becoming a standard bearer through
the sheer size of its potential investment activities (estimated to be $500 billion within the
next ten years), its intellectual and innovative vibrancy, and the growing professionalism of
this field. The potential challenge and opportunity for the community development industry
will be to realign itself to tap these new funding sources by adapting to shifting investor
expectations for impact-based outcomes. Similarly, the CRA must also adapt to this poten-
tial funding shift within the community development industry.

CRA History
     A lack of lending in LMI communities stemmed largely from discriminatory practices
and the perception of excessive investment risk in these areas. In the mid-1930s, banks iden-
tified geographic regions as high-risk and, as a matter of bank policy, did not lend in those
“red-lined” regions. In 1961, the “Report on Housing” by the U.S. Commission on Civil
Rights documented bank practices of requiring higher down payments and rapid amortiza-
tion schedules for African Americans, in addition to blanket refusals to lend in certain areas.
The Community Reinvestment Act was passed in 1977 in response to worsening economic
conditions in urban areas, and to redress lending practices whereby financial institutions




                            FEDERAL RESERVE BANK OF SAN FRANCISCO
Community Development INVESTMENT REVIEW                                                                            51




accepted deposits from households in their local communities but did not lend or invest in
those very communities.1
    Congress instituted a quid pro quo for access to the Federal Reserve discount window
and FDIC insurance by requiring financial institutions to provide services and capital to
underserved markets. In its 30-year history, the CRA has achieved its goal of increasing capital
access to LMI and underserved communities. According to some studies, the changes made in
the mid-1990s to make CRA more transparent coincided with an increase in annual lending
commitments from $1.6 billion in 1990 to $103 billion in 1999.2 According to a study by
Harvard’s Joint Center for Housing, the CRA expanded access to residential mortgages for
lower-income borrowers.3 Another study concluded that the CRA has been effective in
helping to overcome market failures and reduce discrimination at a relatively low cost.4
    Although the CRA is a critical regulatory tool in promoting the flow of capital to LMI
areas and in supporting the community development industry, the CRA has not kept pace
with the significant changes within the financial services industry. Bank consolidation and
the growing dominance of national banks along with the impact of technology have made
the notion of serving local markets where banks take deposits seem outmoded. With the
growth of securitization, non–CRA-regulated financial institutions were able to penetrate
LMI communities with lending products. In 1990, non–CRA-regulated institutions origi-
nated 17 percent of mortgage lending. By 1993, at its peak, non–CRA-regulated institutions
originated 40 percent of mortgages. Many industry observers suggest that these non–CRA-
regulated institutions maintained a competitive advantage over CRA-regulated banks in orig-
inating loans, many of which were subprime, to LMI individuals because of the relative lack
of supervisory scrutiny. At the same time, the emergence of other non–CRA-regulated, non-
bank financial service products such as pay-day loans, check cashing services, remittances,
and other potentially predatory products also proliferated in LMI communities. As a result,
the challenge for the community development field has changed since CRA was enacted
from one of access to credit to the availability of fair and quality credit.

The Rapid Growth of Social Impact Investing
    The rapid growth of social impact investing, with its emphasis on delivering impact, is


1	 	The	CRA	affirms	the	obligation	of	federally	insured	depository	institutions	to	help	meet	the	credit	needs	of	their	
    communities,	including	LMI	areas,	in	which	they	are	chartered.	To	enforce	the	statute,	the	four	federal	regulatory	
    agencies	examine	banking	institutions	for	CRA	compliance,	and	take	this	information	into	consideration	when	
    approving	applications	for	new	bank	branches	or	for	mergers	or	acquisitions.	
2	 	National	Community	Reinvestment	Coalition	CRA	Commitments	(Washington,	DC:	NCRC,	September	2007).	
    Availabe	at	www.community-wealth.org/_pdfs/articles-publications/cdfis/report-silver-brown.pdf.
3	 	William	Apgar	and	Mark	Duda,	"The	Twenty-Fifth	Anniversary	of	the	Community	Reinvestment	Act:	Past	
    Accomplishments	and	Future	Regulatory	Challenges"	FRBNY	Economic	Policy	Review,	9	(June	2003):	169-91.	
    Available	at	http://www.newyorkfed.org/research/epr/03v09n2/0306apga.pdf
4	 	Michael	S.	Barr,	"Credit	Where	It	Counts:	The	Community	Reinvestment	Act	and	Its	Critics,"	New York
    University Law Review	80	(May	2005):	513-652.	Available	at	http://www.law.nyu.edu/journals/lawreview/issues/
    vol80/no2/NYU202.pdf'


                                   FEDERAL RESERVE BANK OF SAN FRANCISCO
52                                                           Community Development INVESTMENT REVIEW




poised to be an evolutionary step in providing capital to intermediaries and firms that spur
social innovation. A recent Monitor Group report states, “using profit-seeking investment
to generate social and environmental good is moving from a periphery of activist investors
to the core of mainstream financial institution,” with a potential market size of $500 billion
within the next decade.5 Socially motivated investors (retail and institutional) are actively
seeking to invest in funds and enterprises that tackle social challenges such as early childhood
education, environmental sustainability, workforce development, and a range of other activi-
ties that create social value. These investors expect some balance between financial and social
return, or what is often referred to as “double bottom line” returns.
    Of the many elements needed to build this marketplace, a key one is standards that
measure social return so investors can gauge the relative impact of their investments. Indeed,
several tools have been developed to measure social impact in recent years. Leading examples
include the Rockefeller Foundation’s Impact Reporting and Investment Standards (IRIS)
system that brings together social enterprises to develop a common framework to capture
impact. Another is the Global Impact Investment Rating System, an international platform
similar to the services provided by ratings agencies such as Standard and Poor’s and Morning-
star. Within the community development field, the Opportunity Finance Network’s CDFI
Assessment and Rating System, or CARS, and the National Community Investment Fund’s
social performance metrics were developed to address the desire to track impact.
    The CRA, however, continues to focus on bank actions, such as the number of mortgages
closed in LMI areas or the number of small businesses funded, rather than the impact of these
loans. Indeed, a common refrain at many of the recent public hearings on the CRA is that
it overemphasizes activity tracking and does not adequately recognize or encourage activi-
ties that have significant community impact. Mark Willis, who once headed the community
development and CRA departments at a large national bank, offered this critique:
         While the addition of such qualitative criteria as innovation, complexity,
         responsiveness, and Performance Context were intended to allow for more
         nuanced judgments, the reality has been disappointing. Quantitative tests
         tend to dominate the exam process perhaps because examiners either lack
         the authority to give qualitative factors the appropriate weight or because
         they naturally gravitate toward quantifiable measures that are easier to
         defend…. The results have been that projects that have great community
         impact may not go forward simply because a bank will not receive credit
         sufficient to justify the effort required.6



5	 	Monitor	Institute,	“Investing	for	Social	&	Environmental	Impact:	A	Design	for	Catalyzing	an	Emerging	Industry	
    (San	Francisco:	Monitor	Institute,	2009),	3.	
6	 	Mark	Willis,	“It’s	the	Rating,	Stupid:	A	Banker’s	Perspective	on	the	CRA.”	In Revisiting the CRA: Perspectives
    on the Future of the Community Reinvestment Act	(San	Francisco:	Federal	Reserve	Banks	of	Boston	and	San	
    Francisco,	February	2009).


                                  FEDERAL RESERVE BANK OF SAN FRANCISCO
Community Development INVESTMENT REVIEW                                                     53




    The social impact investment movement is positioned to address this problem and influ-
ence how the community development industry might track its impact. Effective efforts
to measure social impact for investors may be driven, in part, by the lure of significant
new funding for the community development field. For example, the Calvert Foundation is
raising funds from institutional and retail investors through the sale of its Community Invest-
ments Notes, with proceeds invested in Community Development Financial Institutions
(CDFI) intermediaries. Through this channel, Calvert’s managed assets have nearly doubled
in just four years, in spite of the economic recession. These new impact investors seek measur-
able social impact and, to further tap these funds, the community development industry will
need to develop a common framework to report impact to this new investor class.
    As bank regulators contemplate potential changes to the CRA regulations, consideration
should be given to how the CRA could align itself with this likely shift to impact-based
measurement and reporting. It is beyond the scope of this paper to make specific detailed
recommendations, but it is critical to bring stakeholders together to share ideas that may
lead to potential breakthroughs. The following are some ideas about potential benefits and
opportunities:
    • Admittedly, creating a standard set of impact measurements is inherently diffi-
      cult, but doing so could spur, or at least complement, the broader use of standard
      metrics by social impact investors. CRA could work hand-in-glove with the impact
      investing world, but this would require much more cooperation and coordination
      than currently exists. For example, CRA could require banks to use some aspects
      of evolving impact measures, such as IRIS, GIIN, CARS, etc. It might also provide
      carrots to "opt-in" to some of those measuring systems. Conversely, impact investors
      could use CRA data and ratings to help capture community impact. In other words,
      the two communities could place expectations on each other that would help bring
      their worlds together in action, a world they already share in terms of their goals of
      improving the lives of low-income individuals and communities.
    • The benefit of this partnership cannot be overstated. The impact investment world
      could supercharge the role that foundations have traditionally played: as sources of
      capital for higher risk/higher reward strategies to solve problems of poverty and disin-
      vestment. Banks, on the other hand, are not in the experimenting business (and for
      good reason); they are in the system building business. When concepts are proven
      by high risk capital, banks can enter the marketplace with their size, reach, expertise,
      and systems and make what seemed almost impossible (lending to charter schools,
      homeless shelters, innovative small businesses, green retrofits, community clinics)
      into something that is routine. Banks are uniquely positioned to provide the sheer
      size of investment necessary to make the comprehensive and systemic changes that
      struggling communities need. Identifying the right incentives via the CRA would be
      an important first step.


                            FEDERAL RESERVE BANK OF SAN FRANCISCO
54                                                  Community Development INVESTMENT REVIEW




     • Getting the incentives right so that the CRA can evolve to encourage innovation
       requires that these incentives are in line with those of the impact investment world.
       Right now, the focus on numbers (outputs) ranks the same as an investment in a
       targeted mortgage-backed security and a high-risk/high-reward investment in an inno-
       vative charter school experimenting with wrap-around services to keep low-income
       children reading at grade level. A new regime that captures outcomes would reward
       the latter more, and create incentives for banks to become better partners with the
       impact investing community that cares about these innovative strategies.

Conclusion
    As CRA modernization is considered to better reflect the significant changes within the
financial services sector, there should be equal consideration of the new landscape of the
community development sector. The growth of social impact investments and their potential
influence could begin to change how the community development sector acquires capital.
Many promising innovations are already taking place, such as greater access to retail investors
who are interested in placing capital into double-bottom-line investments. Of the various
investment criteria that these new investors will require, social impact will be a key deter-
minant, and organizations must be positioned to provide such reporting. In addition to
the obvious benefit of bringing more money into community development finance, social
metrics will also provide the necessary feedback for community developers to ensure that all
investments in low-income communities are spent in the most efficient way. The CRA could
be an important catalyst to forming this marketplace, or it could be a relic of a bygone era of
community development investments.

John Moon is a senior community affairs analyst at the Federal Reserve Board of Governors, where he
focuses on community development finance and investment matters.




                             FEDERAL RESERVE BANK OF SAN FRANCISCO

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Community Reinvestment Act Modernization 2010

  • 1. 50 Community Development INVESTMENT REVIEW CRA Modernization and Impact Investments John Moon Federal Reserve Board of Governors B ank regulators are currently reviewing public comment on the Community Rein- vestment Act (CRA) to determine what regulatory changes, if any, might be made to this law that has served as a pillar in the community development field. In its first iteration, the CRA addressed the fundamental challenge of inputs – simply getting capital and financial services into low- and moderate-income (LMI) areas. In its second iteration after several major changes, the CRA focused on how to better measure activities that improve communities. In what may be its third iteration, the CRA must focus on measuring outcomes and impact; in other words, to what degree has CRA-motivated lending and investing successfully improved communities? CRA-motivated banks and the rapidly growing social impact investments field have over- lapping and complementary objectives and challenges. On one hand, this nascent social impact investments movement faces similar challenges that the early community develop- ment movement faced, such as creating intermediaries, building a supportive ecosystem, establishing a track record, and creating the right assessment tools. On the other hand, the social impact investments movement is on the cusp of becoming a standard bearer through the sheer size of its potential investment activities (estimated to be $500 billion within the next ten years), its intellectual and innovative vibrancy, and the growing professionalism of this field. The potential challenge and opportunity for the community development industry will be to realign itself to tap these new funding sources by adapting to shifting investor expectations for impact-based outcomes. Similarly, the CRA must also adapt to this poten- tial funding shift within the community development industry. CRA History A lack of lending in LMI communities stemmed largely from discriminatory practices and the perception of excessive investment risk in these areas. In the mid-1930s, banks iden- tified geographic regions as high-risk and, as a matter of bank policy, did not lend in those “red-lined” regions. In 1961, the “Report on Housing” by the U.S. Commission on Civil Rights documented bank practices of requiring higher down payments and rapid amortiza- tion schedules for African Americans, in addition to blanket refusals to lend in certain areas. The Community Reinvestment Act was passed in 1977 in response to worsening economic conditions in urban areas, and to redress lending practices whereby financial institutions FEDERAL RESERVE BANK OF SAN FRANCISCO
  • 2. Community Development INVESTMENT REVIEW 51 accepted deposits from households in their local communities but did not lend or invest in those very communities.1 Congress instituted a quid pro quo for access to the Federal Reserve discount window and FDIC insurance by requiring financial institutions to provide services and capital to underserved markets. In its 30-year history, the CRA has achieved its goal of increasing capital access to LMI and underserved communities. According to some studies, the changes made in the mid-1990s to make CRA more transparent coincided with an increase in annual lending commitments from $1.6 billion in 1990 to $103 billion in 1999.2 According to a study by Harvard’s Joint Center for Housing, the CRA expanded access to residential mortgages for lower-income borrowers.3 Another study concluded that the CRA has been effective in helping to overcome market failures and reduce discrimination at a relatively low cost.4 Although the CRA is a critical regulatory tool in promoting the flow of capital to LMI areas and in supporting the community development industry, the CRA has not kept pace with the significant changes within the financial services industry. Bank consolidation and the growing dominance of national banks along with the impact of technology have made the notion of serving local markets where banks take deposits seem outmoded. With the growth of securitization, non–CRA-regulated financial institutions were able to penetrate LMI communities with lending products. In 1990, non–CRA-regulated institutions origi- nated 17 percent of mortgage lending. By 1993, at its peak, non–CRA-regulated institutions originated 40 percent of mortgages. Many industry observers suggest that these non–CRA- regulated institutions maintained a competitive advantage over CRA-regulated banks in orig- inating loans, many of which were subprime, to LMI individuals because of the relative lack of supervisory scrutiny. At the same time, the emergence of other non–CRA-regulated, non- bank financial service products such as pay-day loans, check cashing services, remittances, and other potentially predatory products also proliferated in LMI communities. As a result, the challenge for the community development field has changed since CRA was enacted from one of access to credit to the availability of fair and quality credit. The Rapid Growth of Social Impact Investing The rapid growth of social impact investing, with its emphasis on delivering impact, is 1 The CRA affirms the obligation of federally insured depository institutions to help meet the credit needs of their communities, including LMI areas, in which they are chartered. To enforce the statute, the four federal regulatory agencies examine banking institutions for CRA compliance, and take this information into consideration when approving applications for new bank branches or for mergers or acquisitions. 2 National Community Reinvestment Coalition CRA Commitments (Washington, DC: NCRC, September 2007). Availabe at www.community-wealth.org/_pdfs/articles-publications/cdfis/report-silver-brown.pdf. 3 William Apgar and Mark Duda, "The Twenty-Fifth Anniversary of the Community Reinvestment Act: Past Accomplishments and Future Regulatory Challenges" FRBNY Economic Policy Review, 9 (June 2003): 169-91. Available at http://www.newyorkfed.org/research/epr/03v09n2/0306apga.pdf 4 Michael S. Barr, "Credit Where It Counts: The Community Reinvestment Act and Its Critics," New York University Law Review 80 (May 2005): 513-652. Available at http://www.law.nyu.edu/journals/lawreview/issues/ vol80/no2/NYU202.pdf' FEDERAL RESERVE BANK OF SAN FRANCISCO
  • 3. 52 Community Development INVESTMENT REVIEW poised to be an evolutionary step in providing capital to intermediaries and firms that spur social innovation. A recent Monitor Group report states, “using profit-seeking investment to generate social and environmental good is moving from a periphery of activist investors to the core of mainstream financial institution,” with a potential market size of $500 billion within the next decade.5 Socially motivated investors (retail and institutional) are actively seeking to invest in funds and enterprises that tackle social challenges such as early childhood education, environmental sustainability, workforce development, and a range of other activi- ties that create social value. These investors expect some balance between financial and social return, or what is often referred to as “double bottom line” returns. Of the many elements needed to build this marketplace, a key one is standards that measure social return so investors can gauge the relative impact of their investments. Indeed, several tools have been developed to measure social impact in recent years. Leading examples include the Rockefeller Foundation’s Impact Reporting and Investment Standards (IRIS) system that brings together social enterprises to develop a common framework to capture impact. Another is the Global Impact Investment Rating System, an international platform similar to the services provided by ratings agencies such as Standard and Poor’s and Morning- star. Within the community development field, the Opportunity Finance Network’s CDFI Assessment and Rating System, or CARS, and the National Community Investment Fund’s social performance metrics were developed to address the desire to track impact. The CRA, however, continues to focus on bank actions, such as the number of mortgages closed in LMI areas or the number of small businesses funded, rather than the impact of these loans. Indeed, a common refrain at many of the recent public hearings on the CRA is that it overemphasizes activity tracking and does not adequately recognize or encourage activi- ties that have significant community impact. Mark Willis, who once headed the community development and CRA departments at a large national bank, offered this critique: While the addition of such qualitative criteria as innovation, complexity, responsiveness, and Performance Context were intended to allow for more nuanced judgments, the reality has been disappointing. Quantitative tests tend to dominate the exam process perhaps because examiners either lack the authority to give qualitative factors the appropriate weight or because they naturally gravitate toward quantifiable measures that are easier to defend…. The results have been that projects that have great community impact may not go forward simply because a bank will not receive credit sufficient to justify the effort required.6 5 Monitor Institute, “Investing for Social & Environmental Impact: A Design for Catalyzing an Emerging Industry (San Francisco: Monitor Institute, 2009), 3. 6 Mark Willis, “It’s the Rating, Stupid: A Banker’s Perspective on the CRA.” In Revisiting the CRA: Perspectives on the Future of the Community Reinvestment Act (San Francisco: Federal Reserve Banks of Boston and San Francisco, February 2009). FEDERAL RESERVE BANK OF SAN FRANCISCO
  • 4. Community Development INVESTMENT REVIEW 53 The social impact investment movement is positioned to address this problem and influ- ence how the community development industry might track its impact. Effective efforts to measure social impact for investors may be driven, in part, by the lure of significant new funding for the community development field. For example, the Calvert Foundation is raising funds from institutional and retail investors through the sale of its Community Invest- ments Notes, with proceeds invested in Community Development Financial Institutions (CDFI) intermediaries. Through this channel, Calvert’s managed assets have nearly doubled in just four years, in spite of the economic recession. These new impact investors seek measur- able social impact and, to further tap these funds, the community development industry will need to develop a common framework to report impact to this new investor class. As bank regulators contemplate potential changes to the CRA regulations, consideration should be given to how the CRA could align itself with this likely shift to impact-based measurement and reporting. It is beyond the scope of this paper to make specific detailed recommendations, but it is critical to bring stakeholders together to share ideas that may lead to potential breakthroughs. The following are some ideas about potential benefits and opportunities: • Admittedly, creating a standard set of impact measurements is inherently diffi- cult, but doing so could spur, or at least complement, the broader use of standard metrics by social impact investors. CRA could work hand-in-glove with the impact investing world, but this would require much more cooperation and coordination than currently exists. For example, CRA could require banks to use some aspects of evolving impact measures, such as IRIS, GIIN, CARS, etc. It might also provide carrots to "opt-in" to some of those measuring systems. Conversely, impact investors could use CRA data and ratings to help capture community impact. In other words, the two communities could place expectations on each other that would help bring their worlds together in action, a world they already share in terms of their goals of improving the lives of low-income individuals and communities. • The benefit of this partnership cannot be overstated. The impact investment world could supercharge the role that foundations have traditionally played: as sources of capital for higher risk/higher reward strategies to solve problems of poverty and disin- vestment. Banks, on the other hand, are not in the experimenting business (and for good reason); they are in the system building business. When concepts are proven by high risk capital, banks can enter the marketplace with their size, reach, expertise, and systems and make what seemed almost impossible (lending to charter schools, homeless shelters, innovative small businesses, green retrofits, community clinics) into something that is routine. Banks are uniquely positioned to provide the sheer size of investment necessary to make the comprehensive and systemic changes that struggling communities need. Identifying the right incentives via the CRA would be an important first step. FEDERAL RESERVE BANK OF SAN FRANCISCO
  • 5. 54 Community Development INVESTMENT REVIEW • Getting the incentives right so that the CRA can evolve to encourage innovation requires that these incentives are in line with those of the impact investment world. Right now, the focus on numbers (outputs) ranks the same as an investment in a targeted mortgage-backed security and a high-risk/high-reward investment in an inno- vative charter school experimenting with wrap-around services to keep low-income children reading at grade level. A new regime that captures outcomes would reward the latter more, and create incentives for banks to become better partners with the impact investing community that cares about these innovative strategies. Conclusion As CRA modernization is considered to better reflect the significant changes within the financial services sector, there should be equal consideration of the new landscape of the community development sector. The growth of social impact investments and their potential influence could begin to change how the community development sector acquires capital. Many promising innovations are already taking place, such as greater access to retail investors who are interested in placing capital into double-bottom-line investments. Of the various investment criteria that these new investors will require, social impact will be a key deter- minant, and organizations must be positioned to provide such reporting. In addition to the obvious benefit of bringing more money into community development finance, social metrics will also provide the necessary feedback for community developers to ensure that all investments in low-income communities are spent in the most efficient way. The CRA could be an important catalyst to forming this marketplace, or it could be a relic of a bygone era of community development investments. John Moon is a senior community affairs analyst at the Federal Reserve Board of Governors, where he focuses on community development finance and investment matters. FEDERAL RESERVE BANK OF SAN FRANCISCO