The document discusses how to approach crafting ColdFusion applications like an architect. It begins by introducing the presenter and then outlines topics to be covered including comparing a software architect to a building architect and how an architect's work relates to code. It discusses questions to consider when starting a project and designing entities and infrastructure. It also contrasts the roles of a software architect and code, explaining concepts like object-oriented programming, services, and user interfaces. Finally, it discusses different application server architectures.