Create your own Facebook Ads
- 1. CASHING IN WITH FACEBOOK ADS
- 2. WHATYOU WILL LEARN TODAY 1. How to pick the right goal and budget 2. How to create your target audience 3. How to launch your new Ad Campaign
- 3. WHATYOU NEEDTO START 1. Existing Facebook Page Admin/Advertiser Access 2. An idea of your Buyer Personas (aka) Avatar 3. Credit Card - to launch the ads! 4. Facebook Business Managerbusiness.facebook.com
- 4. ERIC SHARPE@SCAD - Advertising Design One of the first users of Facebook from 2005 Serial Entrepreneur 1st Business in 2007 - 2nd in 2011 Supported over 1,000 businesses in IT and Marketing
- 7. WHY USE FACEBOOK ADS? •Develop & prove Hypothesis •Find & EngageTarget Markets •Discover Niche Markets •Test Marketing Messages •Test Copy, Creative & Headlines •Find and attract paying customers
- 8. Neil Patel @Forbes & Erin Griffith @Fortune 90% OF STARTUPS FAIL 42% say… “lack of a market need for their product”
- 9. • 2.32 billion monthly active users on Facebook (as of 12/31/18) • Over 1 billion daily active users • People Spend an Average of 35 Minutes on Facebook Each Day Facebook User Stats https://zephoria.com/top-15-valuable-facebook-statistics/
- 10. HOWTO CREATEYOUR FACEBOOK AD CAMPAIGN
- 11. STEPS Admin Setup Goals Audience Ad
- 15. WHAT’S YOUR OBJECTIVE? USING GUIDED CREATION Start Here
- 18. MUST DO… Install Facebook Tracking Pixel This is done on your website or app Must be able to access backend code/admin area How-to walkthrough https://goo.gl/fqpghj
- 19. CHOOSE YOUR PAGE
- 20. Target Market
- 21. BUYER PERSONA
- 22. Be specific They probably exist already Get in their head Go deep - get into their habits and rituals www.hubspot.com/resources/buyer-personas
- 23. Plug Buyer Persona into Facebook
- 27. Country State Province City Voting District Zipcode Radius LOCATIONS Everyone Live Here Recently Here Traveling away from home
- 32. MORE DEMOGRAPHICS Education Ethnic Affinity Financial Generation Home Life Events Parents Politics (US) Relationship Work
- 35. INTERESTS Business Entertainment Family/Relationships Fitness and Wellness Food and Drink Life Events Parents Politics (US) Relationship Work
- 36. INTERESTS
- 38. BEHAVIORS Automotive B2B Charitable Donations Consumer Classification Digital Activities Expats Financial Job Role Media Mobile Device User Purchase Behavior Residential Profile Seasonal and Events Travel
- 39. BEHAVIORS
- 41. CONNECTIONS People Who Like Your Page Friends of People Who Like Your Page Exclude People Who Like Your Page Responded to an event (Yes or Maybe) Interacted with your App
- 42. CONNECTIONS
- 44. More Advanced Targeting Using Custom Audiences
- 46. CUSTOM AUDIENCES Customer List - Email/Phone Website Traffic Look-A-Like Audiences Life time Value (best customers based on $)
- 48. Ad Placements
- 50. Budget & Schedule Frequency Keep people from seeing your ad too often. Enter the minimum number of days that should pass before someone sees your ad again. Budget Choose daily max or lifetime Optimization Tell Facebook how to spend your money
- 52. What account(s) will represent your ad? Pick the Page and or choose Instagram Account Identity
- 54. Carousel
- 55. Single Image
- 56. Single Video
- 57. Slideshow
- 58. Canvas
- 59. Collection
- 62. Links • Website or Facebook Event • Text (Above ad media) • Website URL • Headline (Below Media) • Call to Action • Overlay (new + Multi-lingual) • Display Link (user friendly URL) • News Feed Link Description • URL Parameters (UTM) • Conversion Tracking • App Events + Offline Events
- 63. Review & Confirm
- 64. LAUNCH!
- 67. TEST: A TEST: B
- 68. TEST: A TEST: B 42 Conversions Reached 9,990 $1.31 per Lead 6 Comments 27 Shares 119 Conversions Reached 23,903 $.92 per Lead 19 Comments 51 Shares
- 72. • The Average CTR (Click Through Rate) for Facebook Ads Is 0.9% • The Average CPC (Cost Per Click) for Facebook Ads Is $1.72 https://www.wordstream.com/blog/ws/2017/02/28/facebook-advertising-benchmarks BENCHMARKS
- 73. Improve the health of your campaigns • Monitor Landing Pages • On-Demand Ad campaign health #COVERYOURADS
- 75. Digital Domination Toolkit - http://dominate.digital [email protected] Join the Facebook Group for Entrepreneurs www.facebook.com/groups/DominateDigital