Credit agricole 2016 : 5 strong convictions guiding our strategy
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The cooperative banking model is based on building lasting relationships with customers to ensure their satisfaction and loyalty. As the European economy recovers slowly, customer expectations are changing radically amid tighter regulation and growing competition. France remains an attractive banking market, with high GDP per capita and savings levels. Banks face increasing demands for simplicity, availability, responsiveness, expertise and personal service across more communication channels as customer habits evolve.
Credit agricole 2016 : 5 strong convictions guiding our strategy
- 1. Cooperative and mutual roots foster sustainable performance The cooperative model is a sustainable value-creating model based on building close, lasting relationships with mutual shareholders and customers to ensure their satisfaction and loyalty Slow recovery of the European economy Customer expectations changing radically Tighter regulatory environment, fiercer competition, consumer pressure growing French market attractive for the banking industry Increasing demands on customer advisors: simplicity, availability, responsiveness, expertise, personal service Changing customer habits: continuous accessibility, multi-channel banking rather than on-line banking, advanced internet and mobile functionalities GDP per capita: No. 2 of the key European countries High level of savings Responsible mortgage lending distribution in France 1 2 5 4 3 2ème 5 STRONG CONVICTIONS GUIDING OUR STRATEGY 1 JAN BOF NSP OUI NEW Mr MIEUX CREDIT AGRICOLE OUR CLIENTS, AT THE CORE OF A GROUP IN MOTION 2016