Customer Awesomeness
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The document discusses a framework for customer success by focusing on creating evangelists for a company's products or services. It emphasizes making customers awesome at using a company's offerings so that they will refer others through their positive experiences. This framework is meant to sustain customer loyalty by prioritizing how to make users feel awesome rather than focusing on other company attributes. The key is to define which customers should be the target of these efforts and what exactly they should feel awesome at achieving.
Customer Awesomeness
- 1. Customer Awesomeness A Framework for Success for Customer Success
- 3. What Evangelism Means... To Them Awesomeness If we can deliver this ... To Us CAUSES Referrals ... they will take care of this
- 4. “ The model for sustaining customer loyalty is reverse-engineering user awesomeness. -- Kathy Sierra ”
- 5. If we suck at this ... USER awesomeness Even more important than { company / interface / support } awesomeness ... these won’t save us.
- 9. Define: Who we want to make awesome What we want them to be awesome at
- 10. Customer Success = Creating Evangelists _____s who are awesome at _______
- 11. ??? Evangelist
- 14. *drops the mic*
- 15. Let’s Talk