CUSTOMER
DISCOVERY
What data are you using?
DATASOURCING
DATASOURCING
Extracting data from multiple internal and external sources and transforming it into
analysis
DATASOURCING
GENERATINGINSIGHT
Extracting data from multiple internal and external sources and transforming it into
analysis
DATASOURCING
GENERATINGINSIGHT
Extracting data from multiple internal and external sources and transforming it into
analysis
Understanding and interpreting customer data, behaviors and feedback into
conclusions that can be used to improve product development and customer support
DATASOURCING
GENERATINGINSIGHT
ENRICHINGDATA
Extracting data from multiple internal and external sources and transforming it into
analysis
Understanding and interpreting customer data, behaviors and feedback into
conclusions that can be used to improve product development and customer support
DATASOURCING
GENERATINGINSIGHT
ENRICHINGDATA
Extracting data from multiple internal and external sources and transforming it into
analysis
Understanding and interpreting customer data, behaviors and feedback into
conclusions that can be used to improve product development and customer support
Combining first party data from internal sources with third party data
DATASOURCING
GENERATINGINSIGHT
ENRICHINGDATA
RESOURCECYCLE
Extracting data from multiple internal and external sources and transforming it into
analysis
Understanding and interpreting customer data, behaviors and feedback into
conclusions that can be used to improve product development and customer support
Combining first party data from internal sources with third party data
DATASOURCING
GENERATINGINSIGHT
ENRICHINGDATA
RESOURCECYCLE
Extracting data from multiple internal and external sources and transforming it into
analysis
Understanding and interpreting customer data, behaviors and feedback into
conclusions that can be used to improve product development and customer support
Combining first party data from internal sources with third party data
A cycling process in which information is made, collected, processed, implemented,
and analyzed for different objectives
CUSTOMER
PERSONAS
• Head of Human
Resources
• Worked at the same
company for 10
years
• Worked her way up
from HR Associate
• Married with 2
children (10 & 8)
• Senior Building
Inspector
• Worked his way up and
built a team around him
• Works in an office
• Been with the company
for 6 years
• Worked with the city for
25 years
• Divorced with 2 children
(22 & 25)
John
Sally
• Female
• Age 30-45
• Dual HH Income $140,00
• Suburban
• Calm demeanor
• Probably has an
assistant screening calls
• Prefers text over phone
calls
• Male
• Age 50-60
• Single HH Income
$200,000
• Urban
• Driven
• Reads emails every
morning
• Likes traveling
• Recent High School
Graduate
• Studies violin and art
• Wants to study Biology
• Has a full scholarship to
go to college
Daniela
• Female
• Age 18-20
• Has 2 siblings
• Getting ready to move
out to college
• Will be going to FSU
• Driven
• Likes hanging out
with her friends
• Likes traveling
• Likes music
HOMEWORK

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Customer Discovery session 5 11.7.24.pptx

  • 2. What data are you using?
  • 4. DATASOURCING Extracting data from multiple internal and external sources and transforming it into analysis
  • 5. DATASOURCING GENERATINGINSIGHT Extracting data from multiple internal and external sources and transforming it into analysis
  • 6. DATASOURCING GENERATINGINSIGHT Extracting data from multiple internal and external sources and transforming it into analysis Understanding and interpreting customer data, behaviors and feedback into conclusions that can be used to improve product development and customer support
  • 7. DATASOURCING GENERATINGINSIGHT ENRICHINGDATA Extracting data from multiple internal and external sources and transforming it into analysis Understanding and interpreting customer data, behaviors and feedback into conclusions that can be used to improve product development and customer support
  • 8. DATASOURCING GENERATINGINSIGHT ENRICHINGDATA Extracting data from multiple internal and external sources and transforming it into analysis Understanding and interpreting customer data, behaviors and feedback into conclusions that can be used to improve product development and customer support Combining first party data from internal sources with third party data
  • 9. DATASOURCING GENERATINGINSIGHT ENRICHINGDATA RESOURCECYCLE Extracting data from multiple internal and external sources and transforming it into analysis Understanding and interpreting customer data, behaviors and feedback into conclusions that can be used to improve product development and customer support Combining first party data from internal sources with third party data
  • 10. DATASOURCING GENERATINGINSIGHT ENRICHINGDATA RESOURCECYCLE Extracting data from multiple internal and external sources and transforming it into analysis Understanding and interpreting customer data, behaviors and feedback into conclusions that can be used to improve product development and customer support Combining first party data from internal sources with third party data A cycling process in which information is made, collected, processed, implemented, and analyzed for different objectives
  • 11. CUSTOMER PERSONAS • Head of Human Resources • Worked at the same company for 10 years • Worked her way up from HR Associate • Married with 2 children (10 & 8) • Senior Building Inspector • Worked his way up and built a team around him • Works in an office • Been with the company for 6 years • Worked with the city for 25 years • Divorced with 2 children (22 & 25) John Sally • Female • Age 30-45 • Dual HH Income $140,00 • Suburban • Calm demeanor • Probably has an assistant screening calls • Prefers text over phone calls • Male • Age 50-60 • Single HH Income $200,000 • Urban • Driven • Reads emails every morning • Likes traveling • Recent High School Graduate • Studies violin and art • Wants to study Biology • Has a full scholarship to go to college Daniela • Female • Age 18-20 • Has 2 siblings • Getting ready to move out to college • Will be going to FSU • Driven • Likes hanging out with her friends • Likes traveling • Likes music