Description Data is a critical both to facilitate an organization and as a product. How can you make that data more usable for both internal and external stakeholders? There are a myriad of recommendations, advice, and strictures about what data providers should do to facilitate data (re)use. It can be overwhelming. Based on recent empirical work (analyzing data reuse proxies at scale, understanding data sensemaking and looking at how researchers search for data), I talk about what practices are a good place to start for helping others to reuse your data. I put this in the context of the notion data communities that organizations can use to help foster the use of data both within your organization and externally.