Data Driven Strategy Analytics Technology Approach Corporate

Data Driven
Strategy
Your Com pan y Nam e

Data Driven Strategy with Analytics Technology
2
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Champion
Analytics
from
the top
Focus
your
Analytics
Efforts
Create a
Single
Analytics
Initiative
Establish
an Analytics
Culture
Empower and
Educate the
team on
analytics
Use the right
analytics
technology
Enable
access to
the data
• Lead ana analytics-focused
organization and endorse changes in
culture & processes that support it
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• Channel resources into
analytics that directly serve
the overarching strategy
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• Keep all data-collection
under common
technology & tools
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• Instill companywide respect for
measuring & testing quantitative
evidence
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• Provide training to employees to
perform quantitative analysis
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BECOMING
DATA
DRIVEN

Developing Corporate Strategy based on Data Driven Approach
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Essential Steps to Data Driven Lead Management Strategy
4
The Harvest
• Identify ideal buyers through
demographic, behavioral data etc.
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Curate
• Access right data on leads e.g. right
type of B2B sales intelligence
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Processing
• Target prospects where they are, through
social media channels, cold calls etc.
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Fermentation
• Set up KPIs to track & evaluate
prospecting efforts
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Pressing
• Usher prospects in your lead funnel to
convert into opportunities
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The Crush
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Five Keys to Data Driven Product Strategy
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1. Know Your
Customer - Listen to
their data:
• Purchasing Behaviors
• Customer Complaints
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2. Become Customer
Obsessed - Identify
Customer Needs:
• Integrate and analyze
combination of data sets
• Form 360-degree view of
the individual
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3. Revamp Technology -
Improve Customer
Experiences:
• Digital Platforms – create
highly engaging
environments for
customer interaction
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4. Improve
Product UX - Drive
Brand Loyalty:
• Accelerate innovation by
using big data to
anticipate customer needs
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5. Transform the
customer experience
with systematic,
measurable approach:
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Framework for Becoming Data Driven Organization through Digital Strategy
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Drive
business
leaders to
become data
driven
Enable new
technologies and
collaborative
practices
Grow data
science,
Improve data
quality
Drives
strategy,
governance &
priorities

Icon of Data Driven Content Marketing Strategy Plan
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Key Big Data Driven Strategy for Organizational Success
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Reduce organizational costs:
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Increase workforce efficiency and
productivity:
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Drives
brand loyalty:
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Setting up competitive pricing:
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Hiring smarter
people for smarter jobs:
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Key Steps to Data Driven Marketing Strategy
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01 02 03 04 05 06 07
Test Flight
and Review:
• Run small pilot
campaigns to tweak
processes
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Assemble
Your Team:
• Create a data-driven
marketing plan
• Business Analysis
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Integrate
Your Data:
• CRM Systems
• Third-party
Integrations
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Analyze
Your Audience:
• Define Audience
Segments
• Identify High
Performers
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Predict and Plan:
• Predictive Modeling
• Map Out Improved
Buyer Journeys for
Personas
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Evaluate
Your ROI Criteria:
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Deploy:
• Track with Real-Time
Optimization
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Key Techniques for Data Driven Content Strategy for Increasing Conversions
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02 04
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Going Deep
with Data Analysis:
• Website Analysis: Perform a
detailed SEO analysis of your
website
• Content Analysis: Analyze social
media platforms where your target
audience hangs out
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Setting up your
Content Delivery Network:
• Use the data on when, where, and
how long your target audience
stays online
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Know Your Target Audience:
• Understand every target customer’s
habits, preferences, and needs
• Use analysis tools to learn about
customer demographics such as
spending pattern etc.
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Check Your
Content Performance:
• Use analytics tools to calculate the
ROI and cost per acquisition
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Creating the Right Content:
• Choose the right content format based
on the data gathered
• Create precise and informative content
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Roadmap for Implementing Data Driven Marketing Strategy
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STEPS
ELEMENTS
• Objectives
• Scope
• Metrics
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• Risk
• Returns
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• Quick Hits
• Adjustments
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• Metrics
• Models
• Dashboards
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• Weekly Monthly
• Quarterly
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BENEFITS
• Clear game plan bought
into by future audiences
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• Insights for effective
decision-making
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• Findings translation into
specific opportunities for
action
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• Capabilities for recurring
review process
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1
Design
2
Diagnosis
3
Opportunities
4
Tools
5
Proces
s

Translating Data Driven Marketing Strategy for Efficient Organizational Functioning
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BUSINESS
INTELLIGENCE
Reporting
Data Mining
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DATA- DRIVEN MARKETING
Analysis
Analysis Modeling
Communication , Personalisation
Communication
Personalisation
Optimization
& Interaction
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ENTERPRISE DATA WAREHOUSE
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CRM FRONT-OFFICE
OPERATIONAL
Marketing
Sales
E-Commerce
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Here

13
Thank You
Address
# street number, city, state
Contact Number
0123456789
Email Address
emailaddress123@gmail.com

Data Driven Strategy Analytics Technology Approach Corporate

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Data Driven Strategy Analytics Technology Approach Corporate