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© 2015 IBM Corporation1
Which
resource do I use?
Engage
iBS
Engage
LDRs
Engage
Mkting
Which is the BEST SALES
RESOURCE to use for a client set?
4
Am I talking to the right PERSON at
the right ORGANISATION?
Who
do I call next?
1
Implement data-driven approach to client
selection integrated into SalesConnect.
When
do I call?
Where do I get the TIME TO CALL
and when is best to ENGAGE?
Time
Ahead
Time
Saved
3
What
do I talk about?
What do we KNOW about client and
what’s the right TOPIC to lead with?
Implement 360 degree view of both client
organisation and top personas
2
5
How do I provide my customer with
RIGHT INFO via the RIGHT MEDIUM?
How
should I engage client?
Ensure targeted local market enablement from
marketing and offerings to support client cohorts.
3x renewals-led calls
Client
Engagements
Calls
Converted
Pipeline
Created
Wins
Closed
Wins
Value
Data-driven, Persona-based system of engagement to drive
optimal territory management triage via Marketing, Social, LDRs
and iBS to increase penetration and revenue
How
do I expect to perform?
data-driven
revenue
$
How does Digital ‘data-driven engagement’ change the status quo?
5

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Data Driven Transformation for Sales - The 5 Questions

  • 1. © 2015 IBM Corporation1 Which resource do I use? Engage iBS Engage LDRs Engage Mkting Which is the BEST SALES RESOURCE to use for a client set? 4 Am I talking to the right PERSON at the right ORGANISATION? Who do I call next? 1 Implement data-driven approach to client selection integrated into SalesConnect. When do I call? Where do I get the TIME TO CALL and when is best to ENGAGE? Time Ahead Time Saved 3 What do I talk about? What do we KNOW about client and what’s the right TOPIC to lead with? Implement 360 degree view of both client organisation and top personas 2 5 How do I provide my customer with RIGHT INFO via the RIGHT MEDIUM? How should I engage client? Ensure targeted local market enablement from marketing and offerings to support client cohorts. 3x renewals-led calls Client Engagements Calls Converted Pipeline Created Wins Closed Wins Value Data-driven, Persona-based system of engagement to drive optimal territory management triage via Marketing, Social, LDRs and iBS to increase penetration and revenue How do I expect to perform? data-driven revenue $ How does Digital ‘data-driven engagement’ change the status quo? 5