Data Storytelling for Dashboard Design
- 1. Using Audience Insights and Storytelling to Improve Data Dashboard Design Prof Anna Feigenbaum Professor in Digital Storytelling Bournemouth University @drfigtree @SHDCresearch *All art in this presentation is by our design partners Alexandra Alberda and Minute Works unless otherwise referenced
- 2. https://www.routledge.com/The-Data- Storytelling-Workbook-1st- Edition/Feigenbaum- Alamalhodaei/p/book/9781138052116 Discount code until end of year EFL03
- 3. LINK TO REGISTERINTEREST https://forms.office.com/e/ZXMfEzyi FURTHER CPD INFO https://www.bournemouth.ac.uk/bu- uhd-data-digital-leadership-cpds BU’s Data & Digital Leadership CPDs
- 4. DATA STORYTELLING - Our Definition “Data stories are intentional communicative artefacts that present data in an interesting, evocative, and informative way… We are not after the best spin or selling points. Rather, our aim is to focus on the human elements of what is in a dataset in order to be able to more clearly pinpoint what is at stake, and to communicate it effectively and empathetically to our audiences.” -Feigenbaum and Alamalhodaei, 2020
- 5. Your 3 Biggest Dashboard Design Challenges Menti link https://www.menti.com/alis5qqph9xx The code 8343 0178 (set to follow atyourown pace,you can jump aheador waituntil the corresponding partof the presentation)
- 6. AGENDA 1. The 5Ws of Data Storytelling 2. The 5 Levels of Data Literacy 3. Break 4. The Four Pillars of Visual Data Storytelling 5. Wrap up / Q&A
- 7. The Five Ws of Data Storytelling The 5Ws asks us to think about data from a people-centred perspective by answering five basic questions. These questions help capture the stories a dataset or data dashboard is telling. ● Who is this information about? ● What does this information tell us about these people (or objects, animals, etc.)? ● Where does this information matter? ● When does this information refer to? ● Why should your target audience care?
- 8. The Five Ws of Data Storytelling Who is this information about? Think through the people (or objects, animals, etc.) that the numbers represent. Can you describe what a few of them might be like and how they’ve come to be a part of this dataset? What does this information tell us about these people, objects, animals, etc.? Think about the differences between 'data', 'information' and 'knowledge'. How would this dataset help us move from information to knowledge? Where does this information matter? Write down both the geographical location the data may refer to, as well as some of the wards, departments, programmes, etc that might be users of this data. When does this information refer to? What is the time period of the data collection? (If it is predictive, what period does it cover?) What other changes or major events might be relevant during this time? Why should your target audience care? This should capture the storytelling or narrative elements of the data. How is the presentation of the data framed? If it is already in a report, are their recommendations? Statements about quality or evaluation? What would you say is the perspective (or standpoint) of the authors presenting the data?
- 9. The Five Ws of Data Storytelling https://community.fabric.microsoft.com/t5/Data-Stories-Gallery/Analyzing-the-UN-s- Sustainable-Development-Goals-at-Gartner-Data/td-p/2527235 Have a go in the Teams chat at identifying the 5Ws using this Power BI data dashboard Who is this information about? What does this information tell us about these people, objects, animals, etc.? Where does this information matter? When does this information refer to? Why should your target audience care?
- 10. FIVE LEVELS OF DATA LITERACY Adapted by AnnaFeigenbaumfrom fromDellExecutive strategistJim Stikeleather five audience segments for business medical language vs managerial language vs people-centric language
- 11. FIVE LEVELS OF DATA LITERACY https://community.fabric.microsoft.com/t5/Data-Stories-Gallery/Analyzing-the- UN-s-Sustainable-Development-Goals-at-Gartner-Data/td-p/2527235
- 12. FIVE LEVELS OF DATA LITERACY https://community.fabric.microsoft.com/t5/Data-Stories-Gallery/Global- Health-Security-funds-and-support-available-in-Health/td-p/1332206
- 13. FIVE LEVELS OF DATA LITERACY https://community.fabric.microsoft.com/t5/Data-Stories-Gallery/Customer- Sentiment-Analysis-of-Waterway-Values-using-MapBox-and/td-p/900267
- 14. Meeting your Audience Halfway ● A good data storyteller needs to know their audience and adjust accordingly. ● Understanding what each of your audience segments wants in terms of data complexity and narrative delivery can help you buildyour dashboards more effectively and efficiently. ● It might be that you need to present the same finding in different ways. As long as you are clear on the key messages, this kind of tailoring becomes easier to do over time.
- 15. → What are some methods you already use, or know about, to help tell data stories to different audiences? Share in the Teams chat some of the methods you are already using, or are keen to try out. Some examples include: -Creating user personas -Mapping user journeys -Using ‘ThinkingAloud’ and screen record methods to test real life user practices -Creating different tabs for different user groups -Using drill downs to add layers of narratives/dataaccess
- 16. 5 Minute Comfort Break
- 17. FOUR PILLARS OF VISUAL DATA STORYTELLING
- 18. Symbols should be resonant and relevant to your audiences SYMBOL Diabetes Icons http://www.gettyimages.co.uk/detail/illustration/diabetes-mellitus-icons-royalty- free-illustration/472802068?esource=SEO_GIS_CDN_Redirect
- 20. Symbols shouldbe resonantand relevant to your audiences How do these graphics represent: -gender? -race? -age? -sickness or disease? - good and bad behaviour? SYMBOL Diabetes Icons http://www.gettyimages.co.uk/detail/illustration/diabetes-mellitus-icons-royalty- free-illustration/472802068?esource=SEO_GIS_CDN_Redirect
- 22. COLOR
- 23. USING COLOR TO TELL YOUR STORY Highlight colour to show significance Contrast colour to show difference Gradiate colour to show scale
- 25. Thinking about how GRADIENT COLOUR can be used to HIGHLIGHT and CONTRAST, what is different in these two dashboards uses of colour?
- 26. CAPTIONS https://community.fabric.microsoft.com/t5/Data-Stories-Gallery/Analyzing-the-UN-s-Sustainable-Development- Goals-at-Gartner-Data/td-p/2527235 Data visualisations are ‘polysemic’ – having many or multiplepossible meanings. Captions work as ‘anchors’ helping to fix the meaning of an image in place.
- 27. What anchors meaning on this dashboard? https://community.fabric.microsoft.com/t5/Data-Stories-Gallery/Analyzing-the- UN-s-Sustainable-Development-Goals-at-Gartner-Data/td-p/2527235
- 28. https://community.fabric.microsoft.com/t5/Data-Stories-Gallery/Customer- Sentiment-Analysis-of-Waterway-Values-using-MapBox-and/td-p/900267 What anchors meaning on this dashboard?
- 29. What anchors meaning on this dashboard? https://community.fabric.microsoft.com/t5/Data-Stories-Gallery/Global- Health-Security-funds-and-support-available-in-Health/td-p/1332206
- 30. EDITORIAL
- 31. EDITORIAL
- 32. EDITORIAL - NARRATIVE GENRES Segel andHeer2010
- 33. Editorial - What genres? https://community.fabric.microsoft.com/t5/Data-Stories- Gallery/Data-analysis-of-fast-food-market/td-p/2617085
- 34. Editorial - What genres https://community.fabric.microsoft.com/t5/Data-Stories- Gallery/Daily-Habits/td-p/1523525
- 35. Editorial - What genres? https://community.fabric.microsoft.com/t5/Data-Stories-Gallery/NFL- Fantasy-Football-Player-Comparison-Tool/td-p/241700
- 36. THE FOUR PILLARS putting it all together
- 37. Wrap up / Q&A Thank you for taking part!
- 38. Discount code until end of year EFL03 LINK TO REGISTERINTEREST https://forms.office.com/e/ZXMfEzyi FURTHER CPD INFO https://www.bournemouth.ac.uk/bu- uhd-data-digital-leadership-cpds Prof Anna Feigenbaum @drfigtree @SHDCresearc h