Database Normalization
Download as PPTX, PDF13 likes12,816 views
Database Normalization The term Normalization is a process by which we can efficiently organize the data in a database. It associates relationship between individual tables according to policy designed both to care for the data and to create the database more flexible by eliminating redundancy and inconsistent dependency. In other words, Database normalization is a process by which a presented database is tailored to bring its component tables into compliance with a sequence of progressive standard forms. It is an organized way of ensuring that a database construction is appropriate for general purpose querying and also includes the functions of insertion, deletion and updating. Edgar Frank Codd was the person who introduced the process of database normalization firstly in his paper called A Relational Model of Data for Large Shared Data Banks. The two main objective of database normalization is eliminating redundant data and ensuring data dependencies make sense and make sure that every non-key column in every table is directly reliant on the key and the whole key. Redundant data or unnecessary data will take more and more space in the database and later, creates the maintenance problem in the database. If data that exists in more than one place must be changed because it wastes disk space and the data must be changed in exactly the same way in all locations of the table.
1 of 19
Downloaded 1,000 times
Ad
Recommended
Database design & Normalization (1NF, 2NF, 3NF)
Database design & Normalization (1NF, 2NF, 3NF)Jargalsaikhan Alyeksandr The document discusses database design and relational database management systems. It covers key concepts like normalization, primary keys, foreign keys, and relationships between tables. Normalization is the process of organizing data to eliminate redundancy and ensure data is stored correctly. There are five normal forms with third normal form being sufficient for most applications. Tables are related through primary and foreign keys and different types of relationships can exist between tables like one-to-one, one-to-many, and many-to-many.
DBMS - Normalization
DBMS - NormalizationJitendra Tomar Normalization is a technique for designing relational database tables to minimize duplication of data and ensure data integrity. It involves organizing data into tables and establishing relationships between tables based on their attributes. There are several normal forms like 1NF, 2NF and 3NF that provide rules for table design to reduce anomalies and inconsistencies. Functional dependencies define relationships between attributes in a table, and normalization aims to remove non-key attributes that are functionally dependent on other attributes.
Photochemical smog
Photochemical smogRathan Raj Photochemical smog is a type of air pollution formed when sunlight interacts with nitrogen oxides and volatile organic compounds in the atmosphere. Nitrogen oxides come primarily from vehicle and truck exhaust while volatile organic compounds are emitted from products like paints, pesticides, and glues. This chemical reaction forms secondary pollutants like peroxyacetyl nitrate which can cause respiratory issues. Mexico City has high levels of photochemical smog due to vehicle emissions and geographic factors trapping pollution. Reducing vehicle use, industrial emissions, and VOC-emitting products can help lower smog levels and protect public health. The Great Smog of 1952 in London showed the deadly potential of severe smog, causing thousands of premature deaths.
Web20
Web20Rathan Raj The document discusses key concepts of Web 2.0 including user interactivity, sharing of information, and use on social networking sites and blogs. It describes characteristics like rich user experience, user participation, dynamic content, and web standards. Common applications that use Web 2.0 concepts are discussed like AJAX, Adobe Flash, and languages used by developers like PHP and Python. Taxonomy and its use for categorizing content on Web 2.0 sites is also covered.
Ajax
AjaxRathan Raj AJAX allows for asynchronous data retrieval and interaction with web pages. It uses a combination of XHTML, CSS, JavaScript, and the XMLHttpRequest object to retrieve and update content without reloading the entire page. The XMLHttpRequest object sends and receives data from the server in the background without interfering with the display and behavior of the existing page. This allows for asynchronous updating of content within a page.
Apache
ApacheRathan Raj This document provides instructions for installing and configuring Apache HTTP Server on Linux. It describes downloading and extracting the Apache files, editing the configuration files such as httpd.conf to configure settings like the server name, ports, document root, error logs, and supplemental configuration files. It also explains how to set up virtual hosting by editing httpd.conf to include a vhosts.conf file, then creating that file and adding directives to allow multiple websites on different domains to run on the same IP address.
Css
CssRathan Raj Cascading Style Sheets (CSS) is a style sheet language used to describe the presentation of structured documents like HTML. CSS allows separation of document content from document presentation, including elements like layout, colors, and fonts. CSS has a simple syntax using English keywords to specify style properties in rules and declaration blocks.
Html
HtmlRathan Raj HTML is the main markup language used to structure web pages. It uses tags to denote headings, paragraphs, lists, links and other elements. HTML documents are composed of elements that have start and end tags containing attributes and content. HTML applications use HTML and Dynamic HTML in a browser to provide a graphical interface, unlike regular HTML files which are confined to web browsers.
Quality Contril Analysis of Containers.pdf
Quality Contril Analysis of Containers.pdfDr. Bindiya Chauhan Quality control test for containers, rubber closures and secondary packing materials.
How to Subscribe Newsletter From Odoo 18 Website
How to Subscribe Newsletter From Odoo 18 WebsiteCeline George Newsletter is a powerful tool that effectively manage the email marketing . It allows us to send professional looking HTML formatted emails. Under the Mailing Lists in Email Marketing we can find all the Newsletter.
Social Problem-Unemployment .pptx notes for Physiotherapy Students
Social Problem-Unemployment .pptx notes for Physiotherapy StudentsDrNidhiAgarwal Unemployment is a major social problem, by which not only rural population have suffered but also urban population are suffered while they are literate having good qualification.The evil consequences like poverty, frustration, revolution
result in crimes and social disorganization. Therefore, it is
necessary that all efforts be made to have maximum.
employment facilities. The Government of India has already
announced that the question of payment of unemployment
allowance cannot be considered in India
Presentation of the MIPLM subject matter expert Erdem Kaya
Presentation of the MIPLM subject matter expert Erdem KayaMIPLM Presentation of the MIPLM subject matter expert Erdem Kaya
K12 Tableau Tuesday - Algebra Equity and Access in Atlanta Public Schools
K12 Tableau Tuesday - Algebra Equity and Access in Atlanta Public Schoolsdogden2 Algebra 1 is often described as a “gateway” class, a pivotal moment that can shape the rest of a student’s K–12 education. Early access is key: successfully completing Algebra 1 in middle school allows students to complete advanced math and science coursework in high school, which research shows lead to higher wages and lower rates of unemployment in adulthood.
Learn how The Atlanta Public Schools is using their data to create a more equitable enrollment in middle school Algebra classes.
One Hot encoding a revolution in Machine learning
One Hot encoding a revolution in Machine learningmomer9505 A brief introduction to ONE HOT encoding a way to communicate with machines
How to track Cost and Revenue using Analytic Accounts in odoo Accounting, App...
How to track Cost and Revenue using Analytic Accounts in odoo Accounting, App...Celine George Analytic accounts are used to track and manage financial transactions related to specific projects, departments, or business units. They provide detailed insights into costs and revenues at a granular level, independent of the main accounting system. This helps to better understand profitability, performance, and resource allocation, making it easier to make informed financial decisions and strategic planning.
GDGLSPGCOER - Git and GitHub Workshop.pptx
GDGLSPGCOER - Git and GitHub Workshop.pptxazeenhodekar This presentation covers the fundamentals of Git and version control in a practical, beginner-friendly way. Learn key commands, the Git data model, commit workflows, and how to collaborate effectively using Git — all explained with visuals, examples, and relatable humor.
How to Set warnings for invoicing specific customers in odoo
How to Set warnings for invoicing specific customers in odooCeline George Odoo 16 offers a powerful platform for managing sales documents and invoicing efficiently. One of its standout features is the ability to set warnings and block messages for specific customers during the invoicing process.
UNIT 3 NATIONAL HEALTH PROGRAMMEE. SOCIAL AND PREVENTIVE PHARMACY
UNIT 3 NATIONAL HEALTH PROGRAMMEE. SOCIAL AND PREVENTIVE PHARMACYDR.PRISCILLA MARY J NATIONAL HEALTH PROGRAMMEE
Metamorphosis: Life's Transformative Journey
Metamorphosis: Life's Transformative JourneyArshad Shaikh *Metamorphosis* is a biological process where an animal undergoes a dramatic transformation from a juvenile or larval stage to a adult stage, often involving significant changes in form and structure. This process is commonly seen in insects, amphibians, and some other animals.
To study Digestive system of insect.pptx
To study Digestive system of insect.pptxArshad Shaikh Education is one thing no one can take away from you.”
Presentation on Tourism Product Development By Md Shaifullar Rabbi
Presentation on Tourism Product Development By Md Shaifullar RabbiMd Shaifullar Rabbi Presentation on Tourism Product Development By Md Shaifullar Rabbi, Assistant Manager- SABRE Bangladesh.
Political History of Pala dynasty Pala Rulers NEP.pptx
Political History of Pala dynasty Pala Rulers NEP.pptxArya Mahila P. G. College, Banaras Hindu University, Varanasi, India. The Pala kings were people-protectors. In fact, Gopal was elected to the throne only to end Matsya Nyaya. Bhagalpur Abhiledh states that Dharmapala imposed only fair taxes on the people. Rampala abolished the unjust taxes imposed by Bhima. The Pala rulers were lovers of learning. Vikramshila University was established by Dharmapala. He opened 50 other learning centers. A famous Buddhist scholar named Haribhadra was to be present in his court. Devpala appointed another Buddhist scholar named Veerdeva as the vice president of Nalanda Vihar. Among other scholars of this period, Sandhyakar Nandi, Chakrapani Dutta and Vajradatta are especially famous. Sandhyakar Nandi wrote the famous poem of this period 'Ramcharit'.
Michelle Rumley & Mairéad Mooney, Boole Library, University College Cork. Tra...
Michelle Rumley & Mairéad Mooney, Boole Library, University College Cork. Tra...Library Association of Ireland
LDMMIA Reiki Master Spring 2025 Mini Updates
LDMMIA Reiki Master Spring 2025 Mini UpdatesLDM Mia eStudios As of Mid to April Ending, I am building a new Reiki-Yoga Series. No worries, they are free workshops. So far, I have 3 presentations so its a gradual process. If interested visit: https://www.slideshare.net/YogaPrincess
https://ldmchapels.weebly.com
Blessings and Happy Spring. We are hitting Mid Season.
apa-style-referencing-visual-guide-2025.pdf
apa-style-referencing-visual-guide-2025.pdfIshika Ghosh Title: A Quick and Illustrated Guide to APA Style Referencing (7th Edition)
This visual and beginner-friendly guide simplifies the APA referencing style (7th edition) for academic writing. Designed especially for commerce students and research beginners, it includes:
✅ Real examples from original research papers
✅ Color-coded diagrams for clarity
✅ Key rules for in-text citation and reference list formatting
✅ Free citation tools like Mendeley & Zotero explained
Whether you're writing a college assignment, dissertation, or academic article, this guide will help you cite your sources correctly, confidently, and consistent.
Created by: Prof. Ishika Ghosh,
Faculty.
📩 For queries or feedback: [email protected]
Understanding P–N Junction Semiconductors: A Beginner’s Guide
Understanding P–N Junction Semiconductors: A Beginner’s GuideGS Virdi Dive into the fundamentals of P–N junctions, the heart of every diode and semiconductor device. In this concise presentation, Dr. G.S. Virdi (Former Chief Scientist, CSIR-CEERI Pilani) covers:
What Is a P–N Junction? Learn how P-type and N-type materials join to create a diode.
Depletion Region & Biasing: See how forward and reverse bias shape the voltage–current behavior.
V–I Characteristics: Understand the curve that defines diode operation.
Real-World Uses: Discover common applications in rectifiers, signal clipping, and more.
Ideal for electronics students, hobbyists, and engineers seeking a clear, practical introduction to P–N junction semiconductors.
2024 Trend Updates: What Really Works In SEO & Content Marketing
2024 Trend Updates: What Really Works In SEO & Content MarketingSearch Engine Journal The future of SEO is trending toward a more human-first and user-centric approach, powered by AI intelligence and collaboration. Are you ready?
Watch as we explore which SEO trends to prioritize to achieve sustainable growth and deliver reliable results. We’ll dive into best practices to adapt your strategy around industry-wide disruptions like SGE, how to navigate the top challenges SEO professionals are facing, and proven tactics for prioritizing quality and building trust.
You’ll hear:
- The top SEO trends to prioritize in 2024 to achieve long-term success.
- Predictions for SGE’s impact, and how to adapt.
- What E-E-A-T really means, and how to implement it holistically (hint: it’s never been more important).
With Zack Kadish and Alex Carchietta, we’ll show you which SEO trends to ignore and which to focus on, along with the solution to overcoming rapid, significant and disruptive Google algorithm updates.
If you’re looking to cut through the noise of constant SEO and content trends to drive success, you won’t want to miss this webinar.
Storytelling For The Web: Integrate Storytelling in your Design Process
Storytelling For The Web: Integrate Storytelling in your Design ProcessChiara Aliotta In this slides I explain how I have used storytelling techniques to elevate websites and brands and create memorable user experiences. You can discover practical tips as I showcase the elements of good storytelling and its applied to some examples of diverse brands/projects..
Ad
More Related Content
Recently uploaded (20)
Quality Contril Analysis of Containers.pdf
Quality Contril Analysis of Containers.pdfDr. Bindiya Chauhan Quality control test for containers, rubber closures and secondary packing materials.
How to Subscribe Newsletter From Odoo 18 Website
How to Subscribe Newsletter From Odoo 18 WebsiteCeline George Newsletter is a powerful tool that effectively manage the email marketing . It allows us to send professional looking HTML formatted emails. Under the Mailing Lists in Email Marketing we can find all the Newsletter.
Social Problem-Unemployment .pptx notes for Physiotherapy Students
Social Problem-Unemployment .pptx notes for Physiotherapy StudentsDrNidhiAgarwal Unemployment is a major social problem, by which not only rural population have suffered but also urban population are suffered while they are literate having good qualification.The evil consequences like poverty, frustration, revolution
result in crimes and social disorganization. Therefore, it is
necessary that all efforts be made to have maximum.
employment facilities. The Government of India has already
announced that the question of payment of unemployment
allowance cannot be considered in India
Presentation of the MIPLM subject matter expert Erdem Kaya
Presentation of the MIPLM subject matter expert Erdem KayaMIPLM Presentation of the MIPLM subject matter expert Erdem Kaya
K12 Tableau Tuesday - Algebra Equity and Access in Atlanta Public Schools
K12 Tableau Tuesday - Algebra Equity and Access in Atlanta Public Schoolsdogden2 Algebra 1 is often described as a “gateway” class, a pivotal moment that can shape the rest of a student’s K–12 education. Early access is key: successfully completing Algebra 1 in middle school allows students to complete advanced math and science coursework in high school, which research shows lead to higher wages and lower rates of unemployment in adulthood.
Learn how The Atlanta Public Schools is using their data to create a more equitable enrollment in middle school Algebra classes.
One Hot encoding a revolution in Machine learning
One Hot encoding a revolution in Machine learningmomer9505 A brief introduction to ONE HOT encoding a way to communicate with machines
How to track Cost and Revenue using Analytic Accounts in odoo Accounting, App...
How to track Cost and Revenue using Analytic Accounts in odoo Accounting, App...Celine George Analytic accounts are used to track and manage financial transactions related to specific projects, departments, or business units. They provide detailed insights into costs and revenues at a granular level, independent of the main accounting system. This helps to better understand profitability, performance, and resource allocation, making it easier to make informed financial decisions and strategic planning.
GDGLSPGCOER - Git and GitHub Workshop.pptx
GDGLSPGCOER - Git and GitHub Workshop.pptxazeenhodekar This presentation covers the fundamentals of Git and version control in a practical, beginner-friendly way. Learn key commands, the Git data model, commit workflows, and how to collaborate effectively using Git — all explained with visuals, examples, and relatable humor.
How to Set warnings for invoicing specific customers in odoo
How to Set warnings for invoicing specific customers in odooCeline George Odoo 16 offers a powerful platform for managing sales documents and invoicing efficiently. One of its standout features is the ability to set warnings and block messages for specific customers during the invoicing process.
UNIT 3 NATIONAL HEALTH PROGRAMMEE. SOCIAL AND PREVENTIVE PHARMACY
UNIT 3 NATIONAL HEALTH PROGRAMMEE. SOCIAL AND PREVENTIVE PHARMACYDR.PRISCILLA MARY J NATIONAL HEALTH PROGRAMMEE
Metamorphosis: Life's Transformative Journey
Metamorphosis: Life's Transformative JourneyArshad Shaikh *Metamorphosis* is a biological process where an animal undergoes a dramatic transformation from a juvenile or larval stage to a adult stage, often involving significant changes in form and structure. This process is commonly seen in insects, amphibians, and some other animals.
To study Digestive system of insect.pptx
To study Digestive system of insect.pptxArshad Shaikh Education is one thing no one can take away from you.”
Presentation on Tourism Product Development By Md Shaifullar Rabbi
Presentation on Tourism Product Development By Md Shaifullar RabbiMd Shaifullar Rabbi Presentation on Tourism Product Development By Md Shaifullar Rabbi, Assistant Manager- SABRE Bangladesh.
Political History of Pala dynasty Pala Rulers NEP.pptx
Political History of Pala dynasty Pala Rulers NEP.pptxArya Mahila P. G. College, Banaras Hindu University, Varanasi, India. The Pala kings were people-protectors. In fact, Gopal was elected to the throne only to end Matsya Nyaya. Bhagalpur Abhiledh states that Dharmapala imposed only fair taxes on the people. Rampala abolished the unjust taxes imposed by Bhima. The Pala rulers were lovers of learning. Vikramshila University was established by Dharmapala. He opened 50 other learning centers. A famous Buddhist scholar named Haribhadra was to be present in his court. Devpala appointed another Buddhist scholar named Veerdeva as the vice president of Nalanda Vihar. Among other scholars of this period, Sandhyakar Nandi, Chakrapani Dutta and Vajradatta are especially famous. Sandhyakar Nandi wrote the famous poem of this period 'Ramcharit'.
Michelle Rumley & Mairéad Mooney, Boole Library, University College Cork. Tra...
Michelle Rumley & Mairéad Mooney, Boole Library, University College Cork. Tra...Library Association of Ireland
LDMMIA Reiki Master Spring 2025 Mini Updates
LDMMIA Reiki Master Spring 2025 Mini UpdatesLDM Mia eStudios As of Mid to April Ending, I am building a new Reiki-Yoga Series. No worries, they are free workshops. So far, I have 3 presentations so its a gradual process. If interested visit: https://www.slideshare.net/YogaPrincess
https://ldmchapels.weebly.com
Blessings and Happy Spring. We are hitting Mid Season.
apa-style-referencing-visual-guide-2025.pdf
apa-style-referencing-visual-guide-2025.pdfIshika Ghosh Title: A Quick and Illustrated Guide to APA Style Referencing (7th Edition)
This visual and beginner-friendly guide simplifies the APA referencing style (7th edition) for academic writing. Designed especially for commerce students and research beginners, it includes:
✅ Real examples from original research papers
✅ Color-coded diagrams for clarity
✅ Key rules for in-text citation and reference list formatting
✅ Free citation tools like Mendeley & Zotero explained
Whether you're writing a college assignment, dissertation, or academic article, this guide will help you cite your sources correctly, confidently, and consistent.
Created by: Prof. Ishika Ghosh,
Faculty.
📩 For queries or feedback: [email protected]
Understanding P–N Junction Semiconductors: A Beginner’s Guide
Understanding P–N Junction Semiconductors: A Beginner’s GuideGS Virdi Dive into the fundamentals of P–N junctions, the heart of every diode and semiconductor device. In this concise presentation, Dr. G.S. Virdi (Former Chief Scientist, CSIR-CEERI Pilani) covers:
What Is a P–N Junction? Learn how P-type and N-type materials join to create a diode.
Depletion Region & Biasing: See how forward and reverse bias shape the voltage–current behavior.
V–I Characteristics: Understand the curve that defines diode operation.
Real-World Uses: Discover common applications in rectifiers, signal clipping, and more.
Ideal for electronics students, hobbyists, and engineers seeking a clear, practical introduction to P–N junction semiconductors.
Political History of Pala dynasty Pala Rulers NEP.pptx
Political History of Pala dynasty Pala Rulers NEP.pptxArya Mahila P. G. College, Banaras Hindu University, Varanasi, India.
Michelle Rumley & Mairéad Mooney, Boole Library, University College Cork. Tra...
Michelle Rumley & Mairéad Mooney, Boole Library, University College Cork. Tra...Library Association of Ireland
Featured (20)
2024 Trend Updates: What Really Works In SEO & Content Marketing
2024 Trend Updates: What Really Works In SEO & Content MarketingSearch Engine Journal The future of SEO is trending toward a more human-first and user-centric approach, powered by AI intelligence and collaboration. Are you ready?
Watch as we explore which SEO trends to prioritize to achieve sustainable growth and deliver reliable results. We’ll dive into best practices to adapt your strategy around industry-wide disruptions like SGE, how to navigate the top challenges SEO professionals are facing, and proven tactics for prioritizing quality and building trust.
You’ll hear:
- The top SEO trends to prioritize in 2024 to achieve long-term success.
- Predictions for SGE’s impact, and how to adapt.
- What E-E-A-T really means, and how to implement it holistically (hint: it’s never been more important).
With Zack Kadish and Alex Carchietta, we’ll show you which SEO trends to ignore and which to focus on, along with the solution to overcoming rapid, significant and disruptive Google algorithm updates.
If you’re looking to cut through the noise of constant SEO and content trends to drive success, you won’t want to miss this webinar.
Storytelling For The Web: Integrate Storytelling in your Design Process
Storytelling For The Web: Integrate Storytelling in your Design ProcessChiara Aliotta In this slides I explain how I have used storytelling techniques to elevate websites and brands and create memorable user experiences. You can discover practical tips as I showcase the elements of good storytelling and its applied to some examples of diverse brands/projects..
Artificial Intelligence, Data and Competition – SCHREPEL – June 2024 OECD dis...
Artificial Intelligence, Data and Competition – SCHREPEL – June 2024 OECD dis...OECD Directorate for Financial and Enterprise Affairs This presentation by Thibault Schrepel, Associate Professor of Law at Vrije Universiteit Amsterdam University, was made during the discussion “Artificial Intelligence, Data and Competition” held at the 143rd meeting of the OECD Competition Committee on 12 June 2024. More papers and presentations on the topic can be found at oe.cd/aicomp.
This presentation was uploaded with the author’s consent.
How to Leverage AI to Boost Employee Wellness - Lydia Di Francesco - SocialHR...
How to Leverage AI to Boost Employee Wellness - Lydia Di Francesco - SocialHR...SocialHRCamp Speaker: Lydia Di Francesco
In this workshop, participants will delve into the realm of AI and its profound potential to revolutionize employee wellness initiatives. From stress management to fostering work-life harmony, AI offers a myriad of innovative tools and strategies that can significantly enhance the wellbeing of employees in any organization. Attendees will learn how to effectively leverage AI technologies to cultivate a healthier, happier, and more productive workforce. Whether it's utilizing AI-powered chatbots for mental health support, implementing data analytics to identify internal, systemic risk factors, or deploying personalized wellness apps, this workshop will equip participants with actionable insights and best practices to harness the power of AI for boosting employee wellness. Join us and discover how AI can be a strategic partner towards a culture of wellbeing and resilience in the workplace.
2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by HubspotMarius Sescu https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
Everything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPTExpeed Software ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Skeleton Culture Code
Skeleton Culture CodeSkeleton Technologies Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)contently This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024Albert Qian The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsKurio // The Social Media Age(ncy) A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summarySpeakerHub From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd 
ChatGPT and the Future of Work - Clark Boyd Clark Boyd Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
Getting into the tech field. what next 
Getting into the tech field. what next Tessa Mero The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray 1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
How to have difficult conversations 
How to have difficult conversations Rajiv Jayarajah, MAppComm, ACC Stop putting off having difficult conversations. Seven practical tips to ensure your next difficult conversation go smoothly.
Artificial Intelligence, Data and Competition – SCHREPEL – June 2024 OECD dis...
Artificial Intelligence, Data and Competition – SCHREPEL – June 2024 OECD dis...OECD Directorate for Financial and Enterprise Affairs
Ad