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Day 1
The BPO Industry
What is BPO?
                                            Business Process
                                              Outsourcing




Business Process Outsourcing means examining the processes that
compose the business and its functional units and then working with
focused service providers to both re-engineer and outsource these at
the same time.
Types of activities are suited Outsourcing


Front Office      Telemarketing         Debt Collection     Back Office




                                                               Accounting
                   Customer Services

                                                               Data Entry
 Inbound Sales
                      Help Desk                                Database
                                                              Management

                                                            Claims Processing
                   Order Processing       Market Research
                                                             Transcriptions


                   Technical Support                        Lease Abstraction
 Outbound Sales
                                                             Data Extraction

                  Appointment Setting
                                                            Human Resources
What is Call Center?


A Call Center usually refers to a sophisticated voice operating
system that provides a full range of high-volume inbound or
outbound call handling services.

E.g.    Customer     support,  operator    services,   directory
assistance, multilingual customer support, credit services, card
services, inbound and outbound telemarketing, interactive voice
response and web-based service.


                  US – Call Center
                  UK – Call Centre
Inbound Calls:
Inbound calls are mostly initiated by the customer to obtain information
to report a malfunction or ask for help. You are providing customer
service.


Outbound calls:
Outbound calls are initiated by the representative, mostly with the aim
to sell a product or a service to a customer. You are selling products or
services
For what marketing purposes can you use call
centers:
• Centralize all kind of activities that can be done by a call center to one facility.

• Take over a lot of work that is normally done by other departments.

• Cost effective marketing strategy.

• Upgrade Customer Service
Hey !!! Wake up …
Now it’s done for today !!!

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Day 1 bpo industry - Legato Services Ltd

  • 3. What is BPO? Business Process Outsourcing Business Process Outsourcing means examining the processes that compose the business and its functional units and then working with focused service providers to both re-engineer and outsource these at the same time.
  • 4. Types of activities are suited Outsourcing Front Office Telemarketing Debt Collection Back Office Accounting Customer Services Data Entry Inbound Sales Help Desk Database Management Claims Processing Order Processing Market Research Transcriptions Technical Support Lease Abstraction Outbound Sales Data Extraction Appointment Setting Human Resources
  • 5. What is Call Center? A Call Center usually refers to a sophisticated voice operating system that provides a full range of high-volume inbound or outbound call handling services. E.g. Customer support, operator services, directory assistance, multilingual customer support, credit services, card services, inbound and outbound telemarketing, interactive voice response and web-based service. US – Call Center UK – Call Centre
  • 6. Inbound Calls: Inbound calls are mostly initiated by the customer to obtain information to report a malfunction or ask for help. You are providing customer service. Outbound calls: Outbound calls are initiated by the representative, mostly with the aim to sell a product or a service to a customer. You are selling products or services
  • 7. For what marketing purposes can you use call centers: • Centralize all kind of activities that can be done by a call center to one facility. • Take over a lot of work that is normally done by other departments. • Cost effective marketing strategy. • Upgrade Customer Service
  • 8. Hey !!! Wake up … Now it’s done for today !!!