Transitioning to a BI Role

Feb 13, 2013Download as PPTX, PDF7 likes8,441 views

James Serra is a Big Data Evangelist at Microsoft with over 28 years of experience in IT. He has worked in various roles including as a desktop/web/database developer, DBA, BI and DW architect and developer, MDM architect, and PDW developer. Serra is an author, blogger, and presenter who shares his expertise in business intelligence and big data. In his presentation, he provides an overview of the Microsoft BI stack, career opportunities in BI, and lessons from his own transition from DBA to a BI focus.

James Serra
Big Data Evangelist
Microsoft
JamesSerra3@gmail.com

 Business Intelligence Consultant, in IT for 28 years
 Microsoft, Big Data Evangelist
 Worked as desktop/web/database developer, DBA, BI and
DW architect and developer, MDM architect, PDW
developer
 Been perm, contractor, consultant, business owner
 Presenter at PASS Business Analytics Conference and PASS
Summit
 MCSE for SQL Server 2012: Data Platform and BI
 Blog at JamesSerra.com
 SQL Server MVP
 Author of book “Reporting with Micrsoof SQL Server 2012”

Agenda
 My Career Path
 What is Business Intelligence?
 What is the Microsoft BI stack?
 BI Concepts
 Why BI is a lucrative career
 Benefits of a BI career
 How to make the transition from DBA
 How to become a BI expert
 Lessons learned in my transition

If you are a DBA or have another IT position, you might want
to consider moving into a new role, that of a Business
Intelligence architect or developer. You might be surprised at
the ease of the transition as well as how much you like it. At
the very least, you should become familiar with BI as you will
likely have to administer it
Big Data?

Or more briefly:
Help with: “I have all this data, what should I do with it?”
“Knowledge is power!”

•
•
• SQL Server Analysis Services (SSAS) – OLAP cubes containing
summarized data
• SQL Server Reporting Services (SSRS) – Server-based report
generation software
• Visual Studio 2015, SQL Server Data Tools (SSDT)
• Power BI
− Power Pivot – Excel add-in to query data
− Power View – Fun, visual, drag-and-drop report builder
− Power Query – Data shaping and cleanup
− Power BI Dashboard – Create dashboards on web
− Power BI Desktop – On-prem app
− Power BI Sites – Publishing and sharing

• Azure ML – Make predictions
• Master Data Services (MDS) – Centralized data source
• Data Quality Services (DQS) – Manage the integrity and
quality of data
• SharePoint

•
•
• Master Data Management – Processes, policies and tools that
define and manage master data
• Star Schema – One or more fact tables referencing any
number of dimension tables
• Cube – Summarization of data to quickly slice and dice

Why BI is a lucrative career
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1099 hourly rates to consultants for Microsoft BI stack, not including travel expenses (through a
placement firm, so client bill rate is higher):
Architect: $90 - $160
Data Mining: $80 - $150
BI Developer (Cube and ETL): $80 - $125
Cube Designer: $75 - $120
ETL Developer: $60 - $110
Development/BI DBA: $50 - $90
Report Writer: $40 - $65
Client bill rate markup is from 10% - 50%
Salary:
Architect: $90k - $160k
Data Mining: $75k - $150k
BI Developer (Cube and ETL): $75k - $125k
Cube Designer: $65k - $110k
ETL Developer: $50k - $100k
Development/BI DBA: $50k - $90k
Report Writer: $40k - $65k
Pre-sales Architect: $150k - $300k

How to make the transition from DBA
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How to become a BI expert
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Lessons learned in my transition
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• http://bit.ly/wJ7u5u
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• http://bit.ly/SrBMLT

James Serra, Big Data Evangelist
Email me at: JamesSerra3@gmail.com
Follow me at: @JamesSerra
Link to me at: www.linkedin.com/in/JamesSerra
Visit my blog at: JamesSerra.com (where this slide deck will be posted)

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Transitioning to a BI Role

1. James Serra Big Data Evangelist Microsoft [email protected]

2.  Business Intelligence Consultant, in IT for 28 years  Microsoft, Big Data Evangelist  Worked as desktop/web/database developer, DBA, BI and DW architect and developer, MDM architect, PDW developer  Been perm, contractor, consultant, business owner  Presenter at PASS Business Analytics Conference and PASS Summit  MCSE for SQL Server 2012: Data Platform and BI  Blog at JamesSerra.com  SQL Server MVP  Author of book “Reporting with Micrsoof SQL Server 2012”

3. Agenda  My Career Path  What is Business Intelligence?  What is the Microsoft BI stack?  BI Concepts  Why BI is a lucrative career  Benefits of a BI career  How to make the transition from DBA  How to become a BI expert  Lessons learned in my transition

4. If you are a DBA or have another IT position, you might want to consider moving into a new role, that of a Business Intelligence architect or developer. You might be surprised at the ease of the transition as well as how much you like it. At the very least, you should become familiar with BI as you will likely have to administer it Big Data?

5. • • • • • • • • • • •

6. Or more briefly: Help with: “I have all this data, what should I do with it?” “Knowledge is power!”

8. • • • SQL Server Analysis Services (SSAS) – OLAP cubes containing summarized data • SQL Server Reporting Services (SSRS) – Server-based report generation software • Visual Studio 2015, SQL Server Data Tools (SSDT) • Power BI − Power Pivot – Excel add-in to query data − Power View – Fun, visual, drag-and-drop report builder − Power Query – Data shaping and cleanup − Power BI Dashboard – Create dashboards on web − Power BI Desktop – On-prem app − Power BI Sites – Publishing and sharing

9. • Azure ML – Make predictions • Master Data Services (MDS) – Centralized data source • Data Quality Services (DQS) – Manage the integrity and quality of data • SharePoint

10. • • • Master Data Management – Processes, policies and tools that define and manage master data • Star Schema – One or more fact tables referencing any number of dimension tables • Cube – Summarization of data to quickly slice and dice

12. Why BI is a lucrative career • • • • • • • • •

13. 1099 hourly rates to consultants for Microsoft BI stack, not including travel expenses (through a placement firm, so client bill rate is higher): Architect: $90 - $160 Data Mining: $80 - $150 BI Developer (Cube and ETL): $80 - $125 Cube Designer: $75 - $120 ETL Developer: $60 - $110 Development/BI DBA: $50 - $90 Report Writer: $40 - $65 Client bill rate markup is from 10% - 50% Salary: Architect: $90k - $160k Data Mining: $75k - $150k BI Developer (Cube and ETL): $75k - $125k Cube Designer: $65k - $110k ETL Developer: $50k - $100k Development/BI DBA: $50k - $90k Report Writer: $40k - $65k Pre-sales Architect: $150k - $300k

14. • • • • • • • •

15. How to make the transition from DBA • • • • • • • • • •

16. How to become a BI expert • • • • • • • • • • •

17. Lessons learned in my transition • • • • • • • • •

18. • http://bit.ly/wJ7u5u • http://bit.ly/X2vMrf • http://bit.ly/NgaYdo • http://bit.ly/SrBMLT

19. James Serra, Big Data Evangelist Email me at: [email protected] Follow me at: @JamesSerra Link to me at: www.linkedin.com/in/JamesSerra Visit my blog at: JamesSerra.com (where this slide deck will be posted)

Editor's Notes

#2: Business Intelligence is an extremely hot career. If you are a DBA or have another IT position, how can you transition to a BI role? I will describe what exactly BI is, what encompasses the Microsoft BI stack, why it is so popular, and why a BI career pays so much. Then I will delve into the steps to take to become a BI expert and how I made the transition, going from a salaried DBA to a high-in-demand and high-income BI consultant. If I can go from a complete unknown to building a personal brand that allowed me to present at the PASS Business Analytics conference in just two years, so can you! Blog: http://www.jamesserra.com/archive/2011/05/dbas-what-to-earn-the-big-bucks-learn-bi/ and http://www.jamesserra.com/archive/2012/07/blueprint-for-consulting-riches/
#9: Report Builder – Light weight version of SSRS PerformancePoint – Dashboard creation in SharePoint

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