The document discusses building high-capacity mapping applications using Amazon EC2 and ArcGIS for Server, focusing on implementing scalable systems to handle demand spikes successfully. It recounts a case study where a wildfire application initially failed due to high traffic but was later transformed into a cloud-based solution that effectively distributed load across multiple servers. Additional strategies are offered for managing server setups, including the use of load balancers and custom AMIs for improved scalability and redundancy.