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The Death of
Lorem Ipsum
Dave Olsen, @dmolsen
Minnewebcon 2015
https://flic.kr/p/ghzKTV
I. OUR CURRENT PROCESS
courtesy Ben Callahan, Sparkbox
FRONT-END BACK-ENDDESIGN
THINK ABOUT
USERS
THROW IN
SOME CONTENT
LAUNCH!
Linear Workflow
https://flic.kr/p/qJLptH
https://flic.kr/p/r8XMCQ
code smell
https://flic.kr/p/5PHMX3
Something’s rotten in Denmark
Design
Development Content
Lorem ipsum dolor sit amet,
consectetur adipiscing elit.
S e d u t e l i t m a t t i s ,
consectetur odio eu, volutpat
felis. Interdum et malesuada
fames ac ante ipsum primis
i n f a u c i b u s . P r a e s e n t
hendrerit dolor non cursus
sollicitudin.
Suspendisse ultricies urna
vel risus scelerisque, in
congue risus porttitor. Sed et
tortor a tortor placerat
ullamcorper. Mauris nec
egestas purus.
Content first.
Mobile first.
Performance first.
Whatever first.
Ultimately, we want our
skills to be valued.
Creation is a shared activity.
- Bermon Painter, @bermonpainter
https://flic.kr/p/oqSLxR
CONTENT UX
FRONT-END
DESIGNBACK-END
“1 Deliverable” Workflow
courtesy Ben Callahan, Sparkbox
Design
Development Content
Lorem ipsum dolor sit amet,
consectetur adipiscing elit.
S e d u t e l i t m a t t i s ,
consectetur odio eu, volutpat
felis. Interdum et malesuada
fames ac ante ipsum primis
i n f a u c i b u s . P r a e s e n t
hendrerit dolor non cursus
sollicitudin.
Suspendisse ultricies urna
vel risus scelerisque, in
congue risus porttitor. Sed et
tortor a tortor placerat
ullamcorper. Mauris nec
egestas purus.
https://flic.kr/p/5ET75Z
a new process slide
II. AN IPSUM-LESS PROCESS
etsy.me/1awCbcs
The Death of Lorem Ipsum and Pixel-Perfect Content (MinneWebCon version)
https://flic.kr/p/af87dG
It all starts with research...
Client Materials
https://flic.kr/p/nPX1Jy
s t a r t
Content Design
https://flic.kr/p/fqEKy6
s t a r t
Content
https://flic.kr/p/fqEKy6
Content Audits & Inventories
http://flic.kr/p/6DhBCd
content insight spreadsheet example for admissions
Content Audit Example
Content Audit Example
Resource: content-insight.com
Resource: gathercontent.com/resources
Authentic content is our raw material.
https://flic.kr/p/fxfhdH
collect
archetypical AND edge cases
s t a r t
Design
https://flic.kr/p/fqEKy6
Breaking Down the Page
Interface Inventoriesbradfrost.com/blog/post/interface-inventory/
https://flic.kr/p/4zKBWz
Compare Notes
DITCHING IPSUM BENEFIT #1:
ENCOURAGES COMMUNICATION
https://flic.kr/p/noPcc6
DITCHING IPSUM BENEFIT #2:
SOLID PROJECT FOUNDATION
https://flic.kr/p/hPpmQr
Project Kick-off
https://flic.kr/p/hP6gZk
Finding the balance between
legacy & aspirational ideas.
https://flic.kr/p/axKd6X
courtesy of Sara Wachter-Boettcher
Legacy Content We Have
User’s Journey
Aspirational Content We Need
courtesy of Sara Wachter-Boettcher
bit.ly/10zaQAZ
Content Priority Guide
courtesy of Emily Gray, Sparkbox
Breaking Down Wireframes
https://flic.kr/p/qdkFQq
DITCHING IPSUM BENEFIT #3:
A SHARED VOCABULARY
https://flic.kr/p/8nUAA1
Beware of using
Photoshop too much.
Design isn’t Photoshop. Design is the aggregate
of all these different things we can do to make
sure that our intentions are communicated...
- Chris Cashdollar, @ccashdollar
Design, build & review in the browser.
The real content.
The real design.
The real medium.
https://flic.kr/p/6REPbC
FLUID LAYOUT ANIMATION
stand-in slide
RWD is a tight relationship...
http://flic.kr/p/6DxS9D
...that blurs the line between
code & content.
https://flic.kr/p/6hrhmN
DITCHING IPSUM BENEFIT #4:
Keeping It Real
https://flic.kr/p/9SMzag
https://flic.kr/p/qupHwL
Possibility of strong separation.
III. PATTERNS & SYSTEMS
https://flic.kr/p/4zzKee
Meet Henry
https://flic.kr/p/5wwGMW
https://flic.kr/p/7a482k
picture of dewar trophy with a baby
* baby not included
The Death of Lorem Ipsum and Pixel-Perfect Content (MinneWebCon version)
Interchangeable Parts
Changing Perspective
Instead of building individual
cars Henry Leland focused on
building a system that could be
used to build cars.
https://flic.kr/p/KWzCt
We’re not designing pages, we’re
designing systems of components.
- Stephen Hay, @stephenhay
A pattern describes a problem that occurs
over and over again in our environment,
and then describes the core of the solution
to that problem, in such a way that you can
use this solution a million times over...
- Christopher Alexander
Elements of a Pattern:
Presentation + Mark-up + Content
https://flic.kr/p/5ApPy1
A web page should be a collection
of patterns taken from a system.
IV. BRINGING SYSTEMS TO LIFE
https://flic.kr/p/3muahW
Building Systems with Pattern Lab
patternlab.io
Building Systems with Pattern Lab
patternlab.io
The Death of Lorem Ipsum and Pixel-Perfect Content (MinneWebCon version)
Allows for layering of technology.
https://flic.kr/p/8E4Bi4
Speeds up deploying new solutions.
https://flic.kr/p/6DDvQP
CONTENT UX
FRONT-END
DESIGNBACK-END
Many “1 Deliverable” Workflows
workflow graphic courtesy Ben Callahan, Sparkbox
CONTENT UX
FRONT-END
DESIGNBACK-END
CONTENT UX
FRONT-END
DESIGNBACK-END
CONTENT UX
FRONT-END
DESIGNBACK-END
CONTENT UX
FRONT-END
DESIGNBACK-END
CONTENT UX
FRONT-END
DESIGNBACK-END
V. TESTING SYSTEMS
https://flic.kr/p/nNZRV
Client Resistantup to 30m under water
https://flic.kr/p/pparaR
Visual Regression Example: Before
siteeffect.io
Visual Regression Example: After
siteeffect.io
Visual Regression Example: Comparison
siteeffect.io
DITCHING IPSUM BENEFIT #5:
TESTING & PRECISION
https://flic.kr/p/fUZgov
VI. SHARING SYSTEMS
https://flic.kr/p/a9tDjq
Tiny Bootstraps for Our Organizations
Tiny Bootstraps for Our Organizations
DITCHING IPSUM BENEFIT #6:
REUSE & SHAREABLITY
https://flic.kr/p/8VFcEM
wrapping it up
VII. WRAPPING IT UP
https://flic.kr/p/MH6U3
By ditching lorem ipsum in
favor of using real content we…
Start Conversations
https://flic.kr/p/fH7Fhk
Build Better Teams
https://flic.kr/p/dycn8
https://flic.kr/p/dycn8https://flic.kr/p/4AWrGF
Have Firmer Foundations
Create a Shared Vocabulary
https://flic.kr/p/8nUAA1
Develop building blocks for
our design systems.
Test Our Work
https://flic.kr/p/4n7GTV
Reuse Our Work
https://flic.kr/p/7Corhv
Process & patterns allow us to marry
aspirational goals to authentic content
https://flic.kr/p/3k3oQK
and they ensure
that we don’t get stuck with...
picture of dewar trophy with a baby
* baby not included
Exterminate the Ipsum!
Thank You for Listening
Questions?
A big “Thank you!” to the
following folks for their insights:
Jason Grigsby
@grigs
Sara Wachter-Boettcher
@sara_ann_marie
Emily Gray
@emilykgray
Jeff Eaton
@eaton
Matt Lindsay
@lindsam8
Cyd Harrell
@cydharrell
@dmolsen
dmolsen.com
Thank You for Listening
Questions?
“My God - it’s full of patterns!”

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The Death of Lorem Ipsum and Pixel-Perfect Content (MinneWebCon version)