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Getting Digital
Mental Models for
Transforming Your Enterprise
Cap Gemini Spark Conference
Pebble Beach
October 30, 2014
Digital Disruption
New Technologies Can Change the Game
2
Big Data
Cloud
Smart
Phones
Analytics
Machine
Learning
Internet
of Things
Social
Networks
SaaS, PaaS,
IaaS
Harnessing Disruption
Three Potential Targets for Digital Investment
3
Infrastructure
Model
Operating
Model
Bus
Model
IT Operations
• Data Centers  Cloud
• Desktops  Mobile
• Wireline  Wireless
Business Processes
• Forms  Apps
• Hierarchical  Collaborative
• Standardized  Personalized
Business Model
• Taxed  Disintermediated
• Queued  Self-Service
• Monetized  Advertised
Why Disrupt—Where’s the Payback?
Releasing Trapped Value Creates High Returns
4
Infrastructure
Model
Operating
Model
Bus
Model
IT Operations
• Non-value-adding complexity
• Dedicated resources on stand-by
• Limits imposed by legacy systems
Business Operations
• Inflexible Processes
• Extended Decision Cycles
• Uninformed Campaigns
Value Creation
• Inefficient Markets
• Unmet Demand
• Inelastic Overhead
Sources of Trapped Value
Embracing Disruption
How Technology Enters the Mainstream
5
CHASM
EARLY
MARKET
TORNADO
BOWLING
ALLEY
MAIN
STREET
Four Technology Adoption Strategies
Each One Has Its Own Dynamic
6
Buy ahead of the crowd for competitive advantage
Bespoke projects from the experts
Buy ahead of the crowd to address an urgent use case
Proven applications from segment-focused vendors
Buy with the crowd as it transitions to new infrastructure
Next-generation infrastructure from market leaders
Buy after the crowd for less disruption and a lower price
Evolutionary extensions from established vendors
No “right” answers
Adopt the one that fits you best
Stairway to Heaven Model
Taking the Measure of Disruptive Technologies
7
Cloud
Mobile
Social
Analytics Machine Learning
Business Communities
Systems of Engagement
Software as a Service
Cloud
Software as a Service
• Pay by the drink
• Outsource cap ex and maintenance
• Eliminate error-inducing variability
• Avoid “open heart surgery” upgrades
• Use the innovation you are paying for
• Future-proof your architecture
8
Salesforce, Workday, NetSuite, Intacct, Concur, etc.
Mobile
Systems of Engagement
• Be productive anywhere, any time
• Stay in touch with fast-breaking developments
• Respond to requests in real time
• Streamline review and approval processes
• Extend collaborative workflows
• Let customers and partners access you 24/7
9
Apple, Box, Chatter, Lync, Web
Social
Business Communities
• Dramatically improve your Customer Support
• Enable ad hoc collaboration
• Detect issues and concerns early
• Foster ecosystem relationships
• Engage and enlist your strongest supporters
• Incorporate feedback earlier in development cycle
10
Lithium, Jive, Yammer, Salesforce Communities
Analytics
Machine Learning
• Market behavior detection
• Predictive maintenance
• Fraud detection
• Yield optimization
• Task automation
• Consumer personalization
11
Google, GE, Palantir, RocketFuel, Amazon, Facebook
Stairway to Heaven Model
Targeting Trapped Value
12
Cloud
Mobile
Social
Analytics Machine Learning
Business Communities
Systems of Engagement
Software as a Service
Infrastructure
Model
Operating
Model
Bus
Model
Framing the Opportunity
3 Questions to Ask About Your Next Big Thing
1. How mature is the technology today?
• Who has done this already?
• Which adoption stage best captures its current state?
2. How much of a stretch is it from where we are today?
• Which step on the Staircase best reflects our current state?
• Which step represents our desired future state?
• How big a jump are we taking?
3. What kind of return is most important for us to gain?
• Competitive differentiation?
• Operating productivity?
• Infrastructure efficiency?
13
Panel
Jeffrey Rutherford, CFO, Ferro Group
Rod Russell, VP, Walt Disney Parks & Resorts
14
Fireside Chat
Aaron Levie, CEO, Box
15
Systems Management
Analytics & Machine Learning
Web Application InfrastructureMobile Application Infrastructure
Data Management
Mainframes
High-Performance Microprocessors
Enterprise Document Management
Business Process Consulting
On-Premise Applications
Business Intelligence
Enterprise Directory
Database Management
Storage
Wireline Networks
Desktop Computers
Identity Management
Mobile Devices
Software as a Service
Collaborative Content Management
User Experience Design
Low-Power Microprocessors
Business
Layer
Compute
Processes
Compute
Engines
Servers
Wireless Networks
Security Management
Systems of Record
The Client-Server Stack Is Morphing
Cloud
Computing
Systems of Engagement
User Centric IT
USER
gmoore@geoffreyamoore.com
twitter.com/geoffreyamoore
http://linkd.in/YnBwig
18

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Deck from Cap Gemini Conference

  • 1. Getting Digital Mental Models for Transforming Your Enterprise Cap Gemini Spark Conference Pebble Beach October 30, 2014
  • 2. Digital Disruption New Technologies Can Change the Game 2 Big Data Cloud Smart Phones Analytics Machine Learning Internet of Things Social Networks SaaS, PaaS, IaaS
  • 3. Harnessing Disruption Three Potential Targets for Digital Investment 3 Infrastructure Model Operating Model Bus Model IT Operations • Data Centers  Cloud • Desktops  Mobile • Wireline  Wireless Business Processes • Forms  Apps • Hierarchical  Collaborative • Standardized  Personalized Business Model • Taxed  Disintermediated • Queued  Self-Service • Monetized  Advertised
  • 4. Why Disrupt—Where’s the Payback? Releasing Trapped Value Creates High Returns 4 Infrastructure Model Operating Model Bus Model IT Operations • Non-value-adding complexity • Dedicated resources on stand-by • Limits imposed by legacy systems Business Operations • Inflexible Processes • Extended Decision Cycles • Uninformed Campaigns Value Creation • Inefficient Markets • Unmet Demand • Inelastic Overhead Sources of Trapped Value
  • 5. Embracing Disruption How Technology Enters the Mainstream 5 CHASM EARLY MARKET TORNADO BOWLING ALLEY MAIN STREET
  • 6. Four Technology Adoption Strategies Each One Has Its Own Dynamic 6 Buy ahead of the crowd for competitive advantage Bespoke projects from the experts Buy ahead of the crowd to address an urgent use case Proven applications from segment-focused vendors Buy with the crowd as it transitions to new infrastructure Next-generation infrastructure from market leaders Buy after the crowd for less disruption and a lower price Evolutionary extensions from established vendors No “right” answers Adopt the one that fits you best
  • 7. Stairway to Heaven Model Taking the Measure of Disruptive Technologies 7 Cloud Mobile Social Analytics Machine Learning Business Communities Systems of Engagement Software as a Service
  • 8. Cloud Software as a Service • Pay by the drink • Outsource cap ex and maintenance • Eliminate error-inducing variability • Avoid “open heart surgery” upgrades • Use the innovation you are paying for • Future-proof your architecture 8 Salesforce, Workday, NetSuite, Intacct, Concur, etc.
  • 9. Mobile Systems of Engagement • Be productive anywhere, any time • Stay in touch with fast-breaking developments • Respond to requests in real time • Streamline review and approval processes • Extend collaborative workflows • Let customers and partners access you 24/7 9 Apple, Box, Chatter, Lync, Web
  • 10. Social Business Communities • Dramatically improve your Customer Support • Enable ad hoc collaboration • Detect issues and concerns early • Foster ecosystem relationships • Engage and enlist your strongest supporters • Incorporate feedback earlier in development cycle 10 Lithium, Jive, Yammer, Salesforce Communities
  • 11. Analytics Machine Learning • Market behavior detection • Predictive maintenance • Fraud detection • Yield optimization • Task automation • Consumer personalization 11 Google, GE, Palantir, RocketFuel, Amazon, Facebook
  • 12. Stairway to Heaven Model Targeting Trapped Value 12 Cloud Mobile Social Analytics Machine Learning Business Communities Systems of Engagement Software as a Service Infrastructure Model Operating Model Bus Model
  • 13. Framing the Opportunity 3 Questions to Ask About Your Next Big Thing 1. How mature is the technology today? • Who has done this already? • Which adoption stage best captures its current state? 2. How much of a stretch is it from where we are today? • Which step on the Staircase best reflects our current state? • Which step represents our desired future state? • How big a jump are we taking? 3. What kind of return is most important for us to gain? • Competitive differentiation? • Operating productivity? • Infrastructure efficiency? 13
  • 14. Panel Jeffrey Rutherford, CFO, Ferro Group Rod Russell, VP, Walt Disney Parks & Resorts 14
  • 16. Systems Management Analytics & Machine Learning Web Application InfrastructureMobile Application Infrastructure Data Management Mainframes High-Performance Microprocessors Enterprise Document Management Business Process Consulting On-Premise Applications Business Intelligence Enterprise Directory Database Management Storage Wireline Networks Desktop Computers Identity Management Mobile Devices Software as a Service Collaborative Content Management User Experience Design Low-Power Microprocessors Business Layer Compute Processes Compute Engines Servers Wireless Networks Security Management Systems of Record The Client-Server Stack Is Morphing Cloud Computing
  • 17. Systems of Engagement User Centric IT USER