SlideShare a Scribd company logo
What are your data/services
worth?
Tej Ravindra, Apigee
AGENDA
•  Thinking of your APIs as a strategic revenue opportunity 
•  Build and energize your developer ecosystem with creative pricing
•  Strengthen and manage your partnerships
•  How Apigee can help.
Enabling strategic revenue opportunities
3
Popular APIs & categories
4
callout here
Content providers/
Digital properties
5
Data via APIs as a
revenue stream
callout here
Digital services
6
Services via APIs as
a revenue stream
Revenue sharing /commission models
7
Third party developers
&/ affiliates get a % of
the order value
Payment processing API
8
Revenue-sharing models Fee-based models Freemium models
Fixed
Flexible
Hybrid
(flat fee plus fixed or flexible)
Transaction
One-time
Subscription
Duration
Quantity
Hybrid
Transaction Volume
Custom Attribute
Advance / Arrears
Pro-rated / Full amount
Revenue / Volume Bands
9
You pay Developer Developer pays you
What makes successful API programs?
•  Category
•  Clear value proposition
•  Little to no friction to try &/get started
•  Engaged partners/developer community
10
Extending the value of your digital strategy
11
DeveloperUser APIApp API Team Backend
Monetization for real business results
Monetization Use Cases: generating internal and external value
12
B2E Scenario
B2C or B2B Scenario
API Team
App Developers / Partner
App User / Customer
$
API Team
Internal Developer team
App User Department
Internal Chargebacks
Ecosystem: API Providers, Partners & Developers
13
API Provider
Developer Portal
Partner A Partner B Developer
Packages, Rate Plans
How can Apigee help?
Enabling your business models
Digital
Assets
Apigee Monetization
Backend financial systems
API Provider pays Developer Developer pays API Provider
Monetization
highlights
16
NFL-0053-2DC-6N
Create & publish packages
Price creatively
Limits; Notifications
Billing documents
Detailed reporting
Developer workflows
Monetization features
this is a call out
this is a call out
this is a call out
Creating groups of products/ APIs under packages
17
Rate plan to set pricing
18
Published API & pricing
19
•  Monetized products
available for purchase
•  Developer portal
enables developers to
buy & use API
Add balance to developer account
20
•  Purchase monetized
products & build apps
Add Apps & Make API calls
21
Thank you

More Related Content

What's hot (20)

PDF
API Business Models
John Musser
 
PPT
API Management architect presentation
sflynn073
 
PPT
API Strategy Presentation
Lawrence Coburn
 
PDF
KPIs for APIs (and how API Calls are the new Web Hits, and you may be measuri...
John Musser
 
PPTX
Apigee Edge Overview and Roadmap
Apigee | Google Cloud
 
PPTX
Apigee Products Overview
Apigee | Google Cloud
 
PDF
API Management Solution Powerpoint Presentation Slides
SlideTeam
 
PPTX
API Strategy Introduction
Doug Gregory
 
PPTX
API Management Part 1 - An Introduction to Azure API Management
BizTalk360
 
PPTX
The API Economy: API Provider Perspective / European Identity Summit 2012
3scale
 
PPTX
API Governance in the Enterprise
Apigee | Google Cloud
 
PPTX
API Management in Digital Transformation
Aditya Thatte
 
PPTX
How to Execute a Successful API Strategy
Matt McLarty
 
PDF
API Governance
Sunil Kuchipudi
 
PPTX
API Strategy Evolution at Netflix
Michael Hart
 
PPTX
API as-a-Product with Azure API Management (APIM)
Bishoy Demian
 
PDF
How to Automate API Testing
Bruno Pedro
 
PDF
Crafting an API Strategy with an API Marketplace
WSO2
 
PPTX
Mapping out your API Strategy - 4.20.11 Webinar slides
Apigee | Google Cloud
 
PPTX
API Management
Prolifics
 
API Business Models
John Musser
 
API Management architect presentation
sflynn073
 
API Strategy Presentation
Lawrence Coburn
 
KPIs for APIs (and how API Calls are the new Web Hits, and you may be measuri...
John Musser
 
Apigee Edge Overview and Roadmap
Apigee | Google Cloud
 
Apigee Products Overview
Apigee | Google Cloud
 
API Management Solution Powerpoint Presentation Slides
SlideTeam
 
API Strategy Introduction
Doug Gregory
 
API Management Part 1 - An Introduction to Azure API Management
BizTalk360
 
The API Economy: API Provider Perspective / European Identity Summit 2012
3scale
 
API Governance in the Enterprise
Apigee | Google Cloud
 
API Management in Digital Transformation
Aditya Thatte
 
How to Execute a Successful API Strategy
Matt McLarty
 
API Governance
Sunil Kuchipudi
 
API Strategy Evolution at Netflix
Michael Hart
 
API as-a-Product with Azure API Management (APIM)
Bishoy Demian
 
How to Automate API Testing
Bruno Pedro
 
Crafting an API Strategy with an API Marketplace
WSO2
 
Mapping out your API Strategy - 4.20.11 Webinar slides
Apigee | Google Cloud
 
API Management
Prolifics
 

Similar to Deep dive: Monetize your API Programs (20)

PPTX
What are your APIs Worth?
Apigee | Google Cloud
 
PPTX
Monetization - The Right Business Model for Your Digital Assets
Apigee | Google Cloud
 
PDF
opustechglobal-com-api-monetization-.pdf
Opus
 
PPTX
apimonetization-130920125832-phpapp02.pptx
Soundar Srinivasan
 
PDF
Real World API Business Models That Worked
ProgrammableWeb
 
PPTX
Smartone v1.0
Jinyean Tan
 
PPTX
Building Adaptive Apps with APIs and Data: I Love APIs 2014 CTO Keynote
Apigee | Google Cloud
 
PPTX
APIs and Unlocking the Value of Your Data - Strata Barcelona 2014
3scale
 
PDF
apidays LIVE JAKARTA - The modern digital with API Economy Ecosystems by Hari...
apidays
 
PDF
Building a Digital Products Portfolio for Real Business Results
Apigee | Google Cloud
 
PPTX
Developer Services: Making Developers Successful
Apigee | Google Cloud
 
PPTX
APIdays Open Banking & Fintech: Workshop - Financial Services Use Cases for APIs
Jeremy Brown
 
PPTX
Liberating data power of APIs
Bala Iyer
 
PDF
apidays Helsinki & North 2023 - How can data-driven DevRel help identify gaps...
apidays
 
PDF
API Economy updated practical examples with scientific research
Marjukka Niinioja
 
PDF
Deep-Dive: How Can APIs Help You Innovate? (Partner Ecosystems)
Apigee | Google Cloud
 
PPTX
Driving API Economy with Apigee.pptx
ssuseree0a28
 
PPTX
APIdays Zurich 2019 - Governance, Business models and API monetization Alan G...
apidays
 
PDF
The API Economy: Adding Business Value
SmartBear
 
PDF
apidays LIVE Hong Kong - The Business of APIs by Jed Ng
apidays
 
What are your APIs Worth?
Apigee | Google Cloud
 
Monetization - The Right Business Model for Your Digital Assets
Apigee | Google Cloud
 
opustechglobal-com-api-monetization-.pdf
Opus
 
apimonetization-130920125832-phpapp02.pptx
Soundar Srinivasan
 
Real World API Business Models That Worked
ProgrammableWeb
 
Smartone v1.0
Jinyean Tan
 
Building Adaptive Apps with APIs and Data: I Love APIs 2014 CTO Keynote
Apigee | Google Cloud
 
APIs and Unlocking the Value of Your Data - Strata Barcelona 2014
3scale
 
apidays LIVE JAKARTA - The modern digital with API Economy Ecosystems by Hari...
apidays
 
Building a Digital Products Portfolio for Real Business Results
Apigee | Google Cloud
 
Developer Services: Making Developers Successful
Apigee | Google Cloud
 
APIdays Open Banking & Fintech: Workshop - Financial Services Use Cases for APIs
Jeremy Brown
 
Liberating data power of APIs
Bala Iyer
 
apidays Helsinki & North 2023 - How can data-driven DevRel help identify gaps...
apidays
 
API Economy updated practical examples with scientific research
Marjukka Niinioja
 
Deep-Dive: How Can APIs Help You Innovate? (Partner Ecosystems)
Apigee | Google Cloud
 
Driving API Economy with Apigee.pptx
ssuseree0a28
 
APIdays Zurich 2019 - Governance, Business models and API monetization Alan G...
apidays
 
The API Economy: Adding Business Value
SmartBear
 
apidays LIVE Hong Kong - The Business of APIs by Jed Ng
apidays
 
Ad

More from Apigee | Google Cloud (20)

PDF
How Secure Are Your APIs?
Apigee | Google Cloud
 
PDF
Magazine Luiza at a glance (1)
Apigee | Google Cloud
 
PDF
Apigee Demo: API Platform Overview
Apigee | Google Cloud
 
PDF
Ticketmaster at a glance
Apigee | Google Cloud
 
PDF
AccuWeather: Recasting API Experiences in a Developer-First World
Apigee | Google Cloud
 
PDF
Which Application Modernization Pattern Is Right For You?
Apigee | Google Cloud
 
PPTX
Apigee Product Roadmap Part 2
Apigee | Google Cloud
 
PPTX
The Four Transformative Forces of the API Management Market
Apigee | Google Cloud
 
PDF
Walgreens at a glance
Apigee | Google Cloud
 
PDF
Apigee Edge: Intro to Microgateway
Apigee | Google Cloud
 
PDF
Managing the Complexity of Microservices Deployments
Apigee | Google Cloud
 
PDF
Pitney Bowes at a glance
Apigee | Google Cloud
 
PPTX
Microservices Done Right: Key Ingredients for Microservices Success
Apigee | Google Cloud
 
PDF
Adapt or Die: Opening Keynote with Chet Kapoor
Apigee | Google Cloud
 
PDF
Adapt or Die: Keynote with Greg Brail
Apigee | Google Cloud
 
PDF
Adapt or Die: Keynote with Anant Jhingran
Apigee | Google Cloud
 
PDF
London Adapt or Die: Opening Keynot
Apigee | Google Cloud
 
PDF
London Adapt or Die: Lunch keynote
Apigee | Google Cloud
 
PDF
London Adapt or Die: Closing Keynote — Adapt Now!
Apigee | Google Cloud
 
PPTX
London adapt or-die opening keynote chet kapoor
Apigee | Google Cloud
 
How Secure Are Your APIs?
Apigee | Google Cloud
 
Magazine Luiza at a glance (1)
Apigee | Google Cloud
 
Apigee Demo: API Platform Overview
Apigee | Google Cloud
 
Ticketmaster at a glance
Apigee | Google Cloud
 
AccuWeather: Recasting API Experiences in a Developer-First World
Apigee | Google Cloud
 
Which Application Modernization Pattern Is Right For You?
Apigee | Google Cloud
 
Apigee Product Roadmap Part 2
Apigee | Google Cloud
 
The Four Transformative Forces of the API Management Market
Apigee | Google Cloud
 
Walgreens at a glance
Apigee | Google Cloud
 
Apigee Edge: Intro to Microgateway
Apigee | Google Cloud
 
Managing the Complexity of Microservices Deployments
Apigee | Google Cloud
 
Pitney Bowes at a glance
Apigee | Google Cloud
 
Microservices Done Right: Key Ingredients for Microservices Success
Apigee | Google Cloud
 
Adapt or Die: Opening Keynote with Chet Kapoor
Apigee | Google Cloud
 
Adapt or Die: Keynote with Greg Brail
Apigee | Google Cloud
 
Adapt or Die: Keynote with Anant Jhingran
Apigee | Google Cloud
 
London Adapt or Die: Opening Keynot
Apigee | Google Cloud
 
London Adapt or Die: Lunch keynote
Apigee | Google Cloud
 
London Adapt or Die: Closing Keynote — Adapt Now!
Apigee | Google Cloud
 
London adapt or-die opening keynote chet kapoor
Apigee | Google Cloud
 
Ad

Recently uploaded (20)

PDF
July Patch Tuesday
Ivanti
 
PPTX
UiPath Academic Alliance Educator Panels: Session 2 - Business Analyst Content
DianaGray10
 
PDF
Smart Trailers 2025 Update with History and Overview
Paul Menig
 
PDF
SWEBOK Guide and Software Services Engineering Education
Hironori Washizaki
 
PDF
Building Real-Time Digital Twins with IBM Maximo & ArcGIS Indoors
Safe Software
 
PDF
Log-Based Anomaly Detection: Enhancing System Reliability with Machine Learning
Mohammed BEKKOUCHE
 
PDF
New from BookNet Canada for 2025: BNC BiblioShare - Tech Forum 2025
BookNet Canada
 
PDF
Wojciech Ciemski for Top Cyber News MAGAZINE. June 2025
Dr. Ludmila Morozova-Buss
 
PPTX
✨Unleashing Collaboration: Salesforce Channels & Community Power in Patna!✨
SanjeetMishra29
 
PDF
The Builder’s Playbook - 2025 State of AI Report.pdf
jeroen339954
 
PDF
Transcript: New from BookNet Canada for 2025: BNC BiblioShare - Tech Forum 2025
BookNet Canada
 
PDF
NewMind AI Journal - Weekly Chronicles - July'25 Week II
NewMind AI
 
PDF
Building Resilience with Digital Twins : Lessons from Korea
SANGHEE SHIN
 
PDF
Smart Air Quality Monitoring with Serrax AQM190 LITE
SERRAX TECHNOLOGIES LLP
 
PDF
CIFDAQ Token Spotlight for 9th July 2025
CIFDAQ
 
PPTX
AUTOMATION AND ROBOTICS IN PHARMA INDUSTRY.pptx
sameeraaabegumm
 
PDF
CIFDAQ Weekly Market Wrap for 11th July 2025
CIFDAQ
 
PDF
Impact of IEEE Computer Society in Advancing Emerging Technologies including ...
Hironori Washizaki
 
PDF
How Startups Are Growing Faster with App Developers in Australia.pdf
India App Developer
 
PDF
Persuasive AI: risks and opportunities in the age of digital debate
Speck&Tech
 
July Patch Tuesday
Ivanti
 
UiPath Academic Alliance Educator Panels: Session 2 - Business Analyst Content
DianaGray10
 
Smart Trailers 2025 Update with History and Overview
Paul Menig
 
SWEBOK Guide and Software Services Engineering Education
Hironori Washizaki
 
Building Real-Time Digital Twins with IBM Maximo & ArcGIS Indoors
Safe Software
 
Log-Based Anomaly Detection: Enhancing System Reliability with Machine Learning
Mohammed BEKKOUCHE
 
New from BookNet Canada for 2025: BNC BiblioShare - Tech Forum 2025
BookNet Canada
 
Wojciech Ciemski for Top Cyber News MAGAZINE. June 2025
Dr. Ludmila Morozova-Buss
 
✨Unleashing Collaboration: Salesforce Channels & Community Power in Patna!✨
SanjeetMishra29
 
The Builder’s Playbook - 2025 State of AI Report.pdf
jeroen339954
 
Transcript: New from BookNet Canada for 2025: BNC BiblioShare - Tech Forum 2025
BookNet Canada
 
NewMind AI Journal - Weekly Chronicles - July'25 Week II
NewMind AI
 
Building Resilience with Digital Twins : Lessons from Korea
SANGHEE SHIN
 
Smart Air Quality Monitoring with Serrax AQM190 LITE
SERRAX TECHNOLOGIES LLP
 
CIFDAQ Token Spotlight for 9th July 2025
CIFDAQ
 
AUTOMATION AND ROBOTICS IN PHARMA INDUSTRY.pptx
sameeraaabegumm
 
CIFDAQ Weekly Market Wrap for 11th July 2025
CIFDAQ
 
Impact of IEEE Computer Society in Advancing Emerging Technologies including ...
Hironori Washizaki
 
How Startups Are Growing Faster with App Developers in Australia.pdf
India App Developer
 
Persuasive AI: risks and opportunities in the age of digital debate
Speck&Tech
 

Deep dive: Monetize your API Programs