This document discusses database freedom and how customers are migrating databases to AWS. It covers changes in the database market and application architectures that are driving increased cloud adoption. Customers are adopting a database freedom strategy to migrate away from proprietary databases. The document discusses how AWS provides purpose-built databases for different data categories and workloads. It also discusses how migrating to a microservices architecture on AWS allows customers to eliminate long-term commitments to technology stacks and use polyglot persistence with different databases per service. Real customer examples are provided that discuss how they achieved database freedom and cost savings by migrating databases to AWS services like RDS, Aurora, and Redshift using tools like the Database Migration Service and Schema Conversion Tool.