Derin Dolen | Social Media and its Importance in Political Campaign
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Social media has become an important tool for political campaigns. It allows politicians and parties to directly engage with voters, especially youth, through platforms like Facebook, Twitter, YouTube and more. Regular posting of messages, photos, videos and other content is important to strengthen visibility and influence voters. While traditional media still has a role, social media allows for more interactive two-way communication at low cost and had become a major part of political communications.
Derin Dolen | Social Media and its Importance in Political Campaign
- 1. Welcome
- 2. Social Media and its Importance in Political Campaign
- 3. The Internet is a globe that involves virtually all levels of the political communications, now a days. Social media has caused major changes in the political communication and has become useful resource often used by the politicians in order to strengthen their visibility. Election is the biggest example and game changer in terms of cast more vote, candidates data, daily work done by candidates and campaigns during election. All the new media resources viz., the websites, blogs, Facebook,Twitter, Google Plus ,YouTube, Pinterest and etc…of the politicians or the political parties allow the declaration of a informal identity in form of daily works, rallies and contribution to the society. Online Surveys, questionnaire on different media website, mobile apps and social pages are more approachable than newspaper reading and mouth whispering. Importance
- 4. What is Social Media • The revolution called SOCIAL MEDIA has actually taken the world by storm . • Its growth has been exponential where Radio took 38 years to reach 50 million users, TV took 14 years to achieve the same target. • The internet got there in 4 years, iPod took 3 years for the same whereas Facebook added 100 million users in less than 9 months. • In the past few years, SOCIAL MEDIA have made a rapid growth in terms of user counts globally. • Facebook has more than 1.2 billion active users • Twitter counts more than 200 million users • Google Plus has more than 540 million users
- 5. Social Media and Politics • Social Media has emerged as an essential tool of communication for political parties now a days as mostly youth are come forward to join politics and in political activities ranging from joining their political groups by: • Facebook Status Update and Photo posting with #hashtag trending • Tweeting Short Messages, Twitter with #hashtag trending • Expressing SupportsThrough Blogs • RallyVideos, bytes of contestants and general views of voters on YouTube • Group Hangouts on Google+ • 3DTechnology and others
- 6. • Presently, youth and middle age voters are on Social Media.That is the reason Social media is playing a considerable new role in democracy. • With the changing scenario of Politics, political parties and politicians have found a new ways of reaching out to a younger and target population. • This means Facebook users could be potential swing vote-banks in 2019. Social Media and Politics
- 7. • Timing spend by people on different social media and some rule of thumb times that are best to post to different social media sites. Facebook – 1 to 4 p.m. Twitter – 1 to 3 p.m. LinkedIn – 7 to 9 a.m. or 5 to 6 p.m. Google+ – 9 to 11 a.m. Pinterest – 2 to 4 p.m. or 8 p.m. to 1 a.m. • Uses of Images: For increase engagement • Measuring Success online • Authentic networking • Brand consistency • Engaging presence • Integrated technology • Content that counts Factors to do Social Media
- 8. Gender Analysis Gender Respondent Percentage Male 68 68% Female 32 32% Age Group Male Female 18-25 64% 74% 25-30 34% 25% 30-35 2% 1% • Table reveal that out of the 100 respondents • 68 percent of the respondents were male and 32 percent of the respondents were female. • The respondents were divided into three different age categories.
- 9. Changing Scenario on Social Media (Age-Group)
- 10. 0 10 20 30 40 50 60 70 80 90 0- 2 Hrs. 2 - 5 Hrs5- 8 Hrs 8+ Hrs. male female Time 0-2 h 2-5 h 5-8 h 8+ hours Male 45% 33% 28% 4% Female 65% 21% 11% 3% Time spending every day on social media?
- 11. Primary use on social media for political Campaign 0% 20% 40% 60% 80% 100% 120% 140% 160% 180% Female Male Social media Facebook Twitter Blog Others Male 74% 13% 5% 8% Female 81% 7% 3% 9%
- 12. Followers on social campaigns of political parties? 0.00% 10.00% 20.00% 30.00% 40.00% 50.00% 60.00% 70.00% 80.00% Female Male Sl. No Response Overall % 1. Yes, regularly 24.9 2. Sometimes 69.6 3. Not at all 5.5
- 13. Local Issues are more focused on Social Media % Natioanl Issues Local Issues Candidates quality Sl. No. Response % 1. National issues 35.6 2. Local Issues 41.3 3. Candidates quality 23.1
- 14. Social Media vs Traditional Media •Radio, Newspaper,TV, Magazines, print, hoardings etc. are very known examples of Traditional Media for decades. •Social Media is any technology that allows people to network with one another. It’s about engagements of people. Like Facebook and Google+. •Social Media is interactive and cost effective by nature, whereas traditional marketing is passive. •Social Media campaigns can be sculpted and toned to accommodate a specific target market, whether its local or world wide. •Traditional Media will often present the product or offer, but the “interaction” ends there.When it comes to Social Media, the company and consumer truly interact and react off each other. •Unlike traditional media, most Social Media vehicles are created online, allowing for a more malleable platform.
- 15. How Social Media is different from Offline? Integrating ONLINE OFFLINE efforts E-mail (voters management) Telemarketing Social Networking, many places at same time Door-to-door campaigning Applications on campaigns Traditional media Advertising cost effectively Community organization Party management Mass meetings, rallies Internet lobby Offline lobby
- 16. Facebook Marketing Facebook Account Setup Facebook Page Creation Increasing Page Likes Increasing Facebook Friends Facebook Hashtag creating Keyword Based Posting Wall Comments Daily Updates on Page Tabs Creation Facebook Photo Album Facebook Video Uploads Facebook Polls or Quiz Twitter Marketing Twitter Account Setup Twitter Page Creation Twitter Profile Design Increasing Twitter Followers Twitter Profile Content Writing Keyword Based Tweets Daily tweets Twitter Regular Updates Re-tweeting
- 17. Google Plus Marketing Google+ Account Set-Up Write applicable posts Increasing Google+ Followers Regular Posts Maintain profile Google Plus Community Followers Linkedin Marketing Linkedin Profile Creation Linkedin Company page creation Increasing Company page followers Regular Updates Linkedin Profile Maintenance Weekly Linkedin Profile Updates Pinterest Marketing Pinterest Account Creation Creation of custom business URL Updating of pin boards Increasing Pinterest Followers Following of relevant Pinners Re-pinning
- 18. Youtube Marketing Channel Setup AppropriateTagging MetaData writing for each video IncreasingYoutube likes Video Editing (If required) Channel Subscribers Tracking Promotion of videos on Social Media platforms Content Marketing Article Writing Article Submission Press Release Writing Press Release Submission Blog Creation Blog Posting Blog Commenting Reporting/Support: Monthly Work Reports (Detailed) Client Support
- 19. How Documentary helps? •Documentary is the easiest way to promote online as well as offline. •Documentary is the recorded programs and instruction used to promote their party achievements and individual identities. •Documentary grab the public attention easily through audio/video format. •Documentary should be useful in remote or rural areas where internet facility is not available, through the help of projector. •Message send directly to the voters without physical presence.
- 20. • Social Media is the cheapest marketing tool around. Hope it could helping your party to present your work, achievements in Haryana. • The message of the campaign contains the ideas that the candidate wants to share their work and commitments, rallies with the voters. • Social Media has emerged as an option much better than other traditional means like newspaper and mouth whispering. • Tablets and smart phones are in, people prefer everything on their palm in as easy format as possible.And social media meets this requirement of the modern generation. Why need us?
- 21. Each campaign and candidate have different work style and personality that need to be highlighted in the work of promoting and overall image of the party /candidate: •Website & Blog •Facebook,Twitter etc in Social Media •E-mailers, Mails & then collect voters data base •Activism: active people, campaign, rallies emails etc. •Online Media Press •Data Collection Why need us?
- 22. Digital rights management Content monetization Community management Innovative media planning Social media video production Brand communication strategy 3D print and web development Social media Campaign design & development Co-sponsorships & merchandising Creative servicesWebsite development Technology solutions WAP and SMS Media planning Online PR Support and analytics Tracking tools Customized solutions SEO(Search EngineOptimisation) SEM(Search Engine Marketing) Services by Media Hypes