SlideShare a Scribd company logo
DESIGN DRIVEN
DEVELOPMENT

2013

VITALY M. GOLOMB | @VITALYG
“Art is like masturbation. It is selfish and
introverted and done for you and you alone...
...Design is like sex. There is someone else
involved, their needs are just as important
as your own, and if everything goes right,
both parties are happy in the end.”

Colin Wright
@colinismyname
RT
≠A
GN
SI
DE
INTE
RT

ARD
AW

SEP. 10-14TH, 2011

TECHNOLO
H™
GY
EC

FO

AWARD WINNER

2012

RI

NN

WINNER
LL
OVATI
VE EXCE

EN

CE

VITALY M. GOLOMB | @VITALYG
VITALY M. GOLOMB | @VITALYG
DieterDESIGN GURU
Rams
INDUSTRIAL
Design Driven Development from How To Web 2013 in Romania
Design Driven Development from How To Web 2013 in Romania
Design Driven Development from How To Web 2013 in Romania
Design Driven Development from How To Web 2013 in Romania
Design Driven Development from How To Web 2013 in Romania
Design Driven Development from How To Web 2013 in Romania
Dieter Rams
TEN PRINCIPLES
OF GOOD DESIGN
#1
IS INNOVATIVE



TAKES ADVANTAGE OF

NEW TECHNOLOGY
#2
MAKES A PRODUCT
MORE USEFUL



USE DICTATES FORM
#3
IS AESTHETIC



ONLY WELL-EXECUTED
OBJECTS CAN BE BEAUTIFUL
#4

MAKES A PRODUCT
UNDERSTANDABLE
MAKES A PRODUCT TALK
#5
IS UNOBTRUSIVE



NEUTRAL, OPEN TO

USER SELF-EXPRESSION
#6
IS HONEST



DOESN’T MAKE PROMISES
THAT CANNOT BE MET
#7
IS LONG LASTING



FASHIONABLE DESIGN

DATES QUICKLY
#8
IS THOROUGH



LEAVES NOTHING TO CHANGE,
DOWN TO THE LAST DETAIL
#9

IS ENVIRONMENTALLY-FRIENDLY
USES ONLY WHAT IS NEEDED
#10

IS AS LITTLE DESIGN AS POSSIBLE
SIMPLE AND PURE
AND NOW SOME
BAD DESIGN...
Design Driven Development from How To Web 2013 in Romania
Design Driven Development from How To Web 2013 in Romania
Design Driven Development from How To Web 2013 in Romania
Design Driven Development from How To Web 2013 in Romania
Design Driven Development from How To Web 2013 in Romania
Design Driven Development from How To Web 2013 in Romania
Design Driven Development from How To Web 2013 in Romania
Design Driven Development from How To Web 2013 in Romania
Design Driven Development from How To Web 2013 in Romania
CONSISTENT
PORSCHE 911

50 YEARS - 7 GENERATIONS
how important
is perception?
trust us with your

banking logins
60-80% markup on
dirt, oil, wax, and fragrance
so how much is
“design” worth?
+100-350%
+200-400%
+100-500%
+800-1000%
+200-5600%
“Design is not just
what it looks like.
Design is how it works.”

Steve Jobs
Design Driven Development from How To Web 2013 in Romania
YOUR APPLICATION

HOW USERS SEE IT

INTERFACE
LOGIC
DATA

INTERFACE

MAGIC

99% OF THE WORLD DOES NOT UNDERSTAND
THE MAGIC OF PROGRAMMING
“As far as the customer is
concerned, the interface
is the product.”
!

Jef Raskin
Creator of Apple Macintosh
design disciplines
BRANDING
!

ILLUSTRATION
!

GRAPHIC DESIGN

TYPOGRAPHY
!

IMAGE MANIPULATION
GRAPHIC DESIGN
!

PSYCHOLOGY

user experience

KNOWLEDGE OF MEDIUM
!

SENSE INTENT
SUBSET OF UX &
GRAPHIC DESIGN
!

ui/visual

DESIGN PRINCIPALS
FOR GIVEN OS
!

SURFACE FUNCTIONALITY
DESIGN EYE
!

EXECUTE UX/UI
front-end developer

!

BRIDGE TO ENGINEERING
COPY WRITING
!

SALES
marketing

!

VOICE OF THE CUSTOMER
GRAPHIC DESIGN

USER EXPERIENCE UI/VISUAL

FRONT-END DEV. MARKETING
“Good design is obvious.
Great design is transparent.”

Joe Sparano
@joesparano
user-centric design
Design Driven Development from How To Web 2013 in Romania
Design Driven Development from How To Web 2013 in Romania
NO SUCCESSFUL PRODUCT HAS
EVER COME OUT OF A FOCUS GROUP
"If I had asked people what
they wanted, they would
have said ‘faster horses’."

Henry Ford
design success
formula...
Vision
+
Feedback from customers/users
+
Culture (consistency & expectations)
+
Techniques
Jared Spool
@jmspool
Unintentional
Design Driven Development from How To Web 2013 in Romania
Unintentional

self

genius

activityfocused
design driven
Development
design goes first
PROBLEM
DEFINITION

WIREFRAMES
+ PROTOTYPES

ARCHITECTURE

FRONT-END
DEVELOPMENT

CUSTOMER
FEEDBACK

USER
INTERFACE
DESIGN

APPLICATION
DEVELOPMENT

MARKETING

RINSE & REPEAT
“Design is intelligence made visible.”
Don Newgren
Artist
define the problem and let
designers do their jobs
working with
designers
what do
designers need?
hint:
it’s not more money
Interesting Problems
Creative Environment
A Seat at The Table
how would you like your design?

pick two
UGLY,

RUSHED, AND
CARELESS

FAST

CHEAP

DOES NOT

EXIST

TRASH

FREE

DOES NOT

EXIST

YOU GET

WHAT YOU

PAY FOR

NEVER ON TIME

DOES NOT

EXIST

GREAT
BUSINESS
YOUR
STARTUP
DESIGN

ENGINEERING
design is core
thanks for
your attention
want the slides?
follow @vitalyg
VITALY M. GOLOMB

ENTREPRENEUR, DESIGNER, SPEAKER
www.golomb.net | @vitalyg

More Related Content

PDF
Design Driven Development #ZIPMasterClass at Zagreb University
Vitaly Golomb
 
PDF
ID14 – my 2014 observations in interactive design
Petra Sell
 
PDF
Presenting Usable Research Results
Diane Loviglio
 
PDF
Prophets trends in Interactive Design 2012
Prophets Agency
 
PDF
Mobile UX Design
Effective
 
PDF
Designing an App: From Idea to Market
EffectiveUI
 
PPTX
The User Experience Design of Everything
Siyabonga Africa
 
PDF
The 2011 trends in interactive design
Prophets Agency
 
Design Driven Development #ZIPMasterClass at Zagreb University
Vitaly Golomb
 
ID14 – my 2014 observations in interactive design
Petra Sell
 
Presenting Usable Research Results
Diane Loviglio
 
Prophets trends in Interactive Design 2012
Prophets Agency
 
Mobile UX Design
Effective
 
Designing an App: From Idea to Market
EffectiveUI
 
The User Experience Design of Everything
Siyabonga Africa
 
The 2011 trends in interactive design
Prophets Agency
 

What's hot (20)

PDF
Mobile Monday
Juan Sanchez
 
PPTX
How to design more ethically engaging experiences (UCD 2016)
Neil Turner
 
PPTX
Preso 4
Soroosh Sabouni
 
PDF
Data Visualization & Design with School of Data
School of Data
 
PPTX
Preso 4
Soroosh Sabouni
 
PDF
January 2015 Digital SIG - Marketing & UX
NAMA
 
PPT
IXDA_2009
guest7f8e86f
 
PDF
Good UX Bad UX
Michał Aleksander
 
PPTX
Confessions of a former UCD devotee – How I managed to kick the UCD habit and...
Neil Turner
 
PDF
UX Bootcamp Fall 2015 General Assembly
Jacklyn Burgan
 
PPTX
Building a UX Brand
UXPA International
 
PDF
thinkLA Automotive Breakfast 2015 - Ipsos Presentation
thinkLA
 
PDF
Say Cheese!? - Does Dutch Design equal Emotional Design?
Marco van Hout
 
PDF
ProductTank: What do UX people want from PMs and how can they best work toget...
Mind the Product
 
PDF
Design Driven Development (extended edition) - Kre8tif 2014 - Kuala Lumpur, M...
Vitaly Golomb
 
PDF
Ready, Set, GO: Taking the First Steps in a UX Design Project and Unlocking C...
Daniel Romlein
 
PDF
FXD 2019 Keynote: Marti Gold, SiriusXM
Mad*Pow
 
PPTX
Case Studies: Moneythink Mobile
JaydaDavis1
 
PDF
Fa102 d Group 2 Presentation
AmandaGeffner
 
PDF
User Interfaces beyond the screen
Jason Mesut
 
Mobile Monday
Juan Sanchez
 
How to design more ethically engaging experiences (UCD 2016)
Neil Turner
 
Data Visualization & Design with School of Data
School of Data
 
January 2015 Digital SIG - Marketing & UX
NAMA
 
IXDA_2009
guest7f8e86f
 
Good UX Bad UX
Michał Aleksander
 
Confessions of a former UCD devotee – How I managed to kick the UCD habit and...
Neil Turner
 
UX Bootcamp Fall 2015 General Assembly
Jacklyn Burgan
 
Building a UX Brand
UXPA International
 
thinkLA Automotive Breakfast 2015 - Ipsos Presentation
thinkLA
 
Say Cheese!? - Does Dutch Design equal Emotional Design?
Marco van Hout
 
ProductTank: What do UX people want from PMs and how can they best work toget...
Mind the Product
 
Design Driven Development (extended edition) - Kre8tif 2014 - Kuala Lumpur, M...
Vitaly Golomb
 
Ready, Set, GO: Taking the First Steps in a UX Design Project and Unlocking C...
Daniel Romlein
 
FXD 2019 Keynote: Marti Gold, SiriusXM
Mad*Pow
 
Case Studies: Moneythink Mobile
JaydaDavis1
 
Fa102 d Group 2 Presentation
AmandaGeffner
 
User Interfaces beyond the screen
Jason Mesut
 
Ad

Viewers also liked (19)

PPTX
Dalle piattaforme Wiki a Wikipedia, l'enciclopedia online più famosa al mondo
malg-unive
 
PDF
三国志_1
guestf45a03
 
DOC
三国志
guestf45a03
 
PDF
36@ebook rassegna stampa
Threesixty
 
PDF
Steve_Tarry_CV
Steven Tarry
 
PPTX
Ind as 23
Mohit Goyal
 
PPTX
Social Media Marketing 2014
Valerio Torriero
 
PDF
Digital Viagra - Creare Engagement con i Social Media
Giulio Gaudiano
 
PDF
Creare e Gestire il tuo Brand sul Web e sui Social Media - Lezione 2
Giulio Gaudiano
 
PDF
Big data in 140 characters by Joe Rice
Big Data Spain
 
PDF
Ukraine and Russia: Startups and War - Stanford University Jan 5th, 2015
Vitaly Golomb
 
PPTX
Class 4 gluconeogenesis
Dhiraj Trivedi
 
PDF
Inbound marketing & digital transformation
Adv Media Lab
 
PPTX
Digital Olympus: How To Beat Your Competitors
Laura Hogan
 
PDF
Link Building in 2017 - How to Build Links and Not Get Penalized by Google!
Razvan Gavrilas
 
PDF
Startup Here, Startup Meow #StartupAddVenture @ #ICTSummitPL (Warsaw, Poland)
Vitaly Golomb
 
PDF
An Entrepreneurial Adventure - Beating Silicon Valley
Vitaly Golomb
 
PDF
Session 2 General Safety Requirements
Mumtaz A. Khan CMIOSH, IDipNEBOSH
 
PPTX
Concrete, Its Ingredients and Properties
Hananeel Sandhi
 
Dalle piattaforme Wiki a Wikipedia, l'enciclopedia online più famosa al mondo
malg-unive
 
三国志_1
guestf45a03
 
三国志
guestf45a03
 
36@ebook rassegna stampa
Threesixty
 
Steve_Tarry_CV
Steven Tarry
 
Ind as 23
Mohit Goyal
 
Social Media Marketing 2014
Valerio Torriero
 
Digital Viagra - Creare Engagement con i Social Media
Giulio Gaudiano
 
Creare e Gestire il tuo Brand sul Web e sui Social Media - Lezione 2
Giulio Gaudiano
 
Big data in 140 characters by Joe Rice
Big Data Spain
 
Ukraine and Russia: Startups and War - Stanford University Jan 5th, 2015
Vitaly Golomb
 
Class 4 gluconeogenesis
Dhiraj Trivedi
 
Inbound marketing & digital transformation
Adv Media Lab
 
Digital Olympus: How To Beat Your Competitors
Laura Hogan
 
Link Building in 2017 - How to Build Links and Not Get Penalized by Google!
Razvan Gavrilas
 
Startup Here, Startup Meow #StartupAddVenture @ #ICTSummitPL (Warsaw, Poland)
Vitaly Golomb
 
An Entrepreneurial Adventure - Beating Silicon Valley
Vitaly Golomb
 
Session 2 General Safety Requirements
Mumtaz A. Khan CMIOSH, IDipNEBOSH
 
Concrete, Its Ingredients and Properties
Hananeel Sandhi
 
Ad

Similar to Design Driven Development from How To Web 2013 in Romania (20)

PDF
Design for Startups #KyivFTW
Vitaly Golomb
 
PDF
Trends in interactive design 2013
Prophets Agency
 
PDF
Design Thinking, Omnichannel & the Future of Customer Experience
Katja Forbes
 
PDF
Technology Tipping Point #2
Bruce Duyshart
 
PDF
Adapting To Change (Owner Summit 2015)
Anthony Armendariz
 
PPT
User Experience
Miles Price
 
PDF
Lightning Talk #13: Anticipatory Design: Invisible Interfaces and Predictive ...
ux singapore
 
PPTX
Atomizing Design into Our Lives | Seattle Interactive 2019
Seattle Interactive Conference
 
PDF
Design in Tech Report 2017
John Maeda
 
PDF
Design Thinking Guide for Successful Professionals- Chapter 1
archholy
 
PDF
Work like a social media - How digital companies is eating traditional business
Socialsquare
 
PPTX
8 Interactive Trends Changing the Business Landscape
Tim Sandlund
 
PDF
PORTFOLIO - Jorge Gomes - UX & Interaction designer - 2013
Jorge Gomes
 
PDF
Best of SXSW 2017 - Speakers, Themes and Links
Jung von Matt
 
PDF
UX 101: A quick & dirty introduction to user experience strategy & design
Morgan McKeagney
 
PDF
Mobile User Experience – A key to successful strategies in the mobile market
Henrik Hedegaard
 
PDF
5 things to make design thinking work
Lumiknows Consultancy
 
PDF
Disruptive Innovation (is the new punk rock)
Geoffrey Colon
 
PPTX
AIA2018 - Alar Kolk - 10X Idea
European Innovation Academy
 
PDF
Akber Depok 17 April 2014 : [Basic] Digital Copywriting w/ @seno_pramuadji
Akber Depok
 
Design for Startups #KyivFTW
Vitaly Golomb
 
Trends in interactive design 2013
Prophets Agency
 
Design Thinking, Omnichannel & the Future of Customer Experience
Katja Forbes
 
Technology Tipping Point #2
Bruce Duyshart
 
Adapting To Change (Owner Summit 2015)
Anthony Armendariz
 
User Experience
Miles Price
 
Lightning Talk #13: Anticipatory Design: Invisible Interfaces and Predictive ...
ux singapore
 
Atomizing Design into Our Lives | Seattle Interactive 2019
Seattle Interactive Conference
 
Design in Tech Report 2017
John Maeda
 
Design Thinking Guide for Successful Professionals- Chapter 1
archholy
 
Work like a social media - How digital companies is eating traditional business
Socialsquare
 
8 Interactive Trends Changing the Business Landscape
Tim Sandlund
 
PORTFOLIO - Jorge Gomes - UX & Interaction designer - 2013
Jorge Gomes
 
Best of SXSW 2017 - Speakers, Themes and Links
Jung von Matt
 
UX 101: A quick & dirty introduction to user experience strategy & design
Morgan McKeagney
 
Mobile User Experience – A key to successful strategies in the mobile market
Henrik Hedegaard
 
5 things to make design thinking work
Lumiknows Consultancy
 
Disruptive Innovation (is the new punk rock)
Geoffrey Colon
 
AIA2018 - Alar Kolk - 10X Idea
European Innovation Academy
 
Akber Depok 17 April 2014 : [Basic] Digital Copywriting w/ @seno_pramuadji
Akber Depok
 

More from Vitaly Golomb (20)

PDF
Powertrains For The Air - Hydrogen vs. Lithium
Vitaly Golomb
 
PDF
Startup Management Through The COVID-19 Crisis Live Webcast for Founders, Exe...
Vitaly Golomb
 
PDF
New World Order - The AI Era
Vitaly Golomb
 
PDF
What Will It Take to Build a Real Tech Ecosystem in Ukraine - Ukraine Financi...
Vitaly Golomb
 
PDF
Nasdaq Entrepreneurial Center - Beating Silicon Valley
Vitaly Golomb
 
PDF
How To Beat Silicon Valley - Global Venture Capital Trends 2018
Vitaly Golomb
 
PDF
Beyond IoT 2018 - Keynote - Vitaly M. Golomb
Vitaly Golomb
 
PDF
Startup Awards 2017 Keynote - Bratislava, Slovakia
Vitaly Golomb
 
PDF
K-Global 2017 Keynote
Vitaly Golomb
 
PDF
How to Beat Silicon Valley - TechSauce Bangkok 2017
Vitaly Golomb
 
PDF
Future Tech and Beating Silicon Valley
Vitaly Golomb
 
PDF
Are We In a Bubble? #Wayra #CorpAccel #AcceleratedStartup
Vitaly Golomb
 
PDF
Accelerated Startup for Cambridge Judge Business School
Vitaly Golomb
 
PDF
Mobile Sunday 2017 Barcelona
Vitaly Golomb
 
PDF
Design for Startups - Build Better Products, Not More Features
Vitaly Golomb
 
PDF
Accelerated Startup @ TechCode
Vitaly Golomb
 
PDF
Pitching (Your Startup) Like A Boss #EIA2015
Vitaly Golomb
 
PDF
Accelerated Startup & Pitching Like a Boss - Chasopys, Kyiv
Vitaly Golomb
 
PDF
Accelerated Startup @ Saint Mary's College of California
Vitaly Golomb
 
PDF
Accelerated Startup - Traction Camp, Mavrovo, Macedonia - June 2015
Vitaly Golomb
 
Powertrains For The Air - Hydrogen vs. Lithium
Vitaly Golomb
 
Startup Management Through The COVID-19 Crisis Live Webcast for Founders, Exe...
Vitaly Golomb
 
New World Order - The AI Era
Vitaly Golomb
 
What Will It Take to Build a Real Tech Ecosystem in Ukraine - Ukraine Financi...
Vitaly Golomb
 
Nasdaq Entrepreneurial Center - Beating Silicon Valley
Vitaly Golomb
 
How To Beat Silicon Valley - Global Venture Capital Trends 2018
Vitaly Golomb
 
Beyond IoT 2018 - Keynote - Vitaly M. Golomb
Vitaly Golomb
 
Startup Awards 2017 Keynote - Bratislava, Slovakia
Vitaly Golomb
 
K-Global 2017 Keynote
Vitaly Golomb
 
How to Beat Silicon Valley - TechSauce Bangkok 2017
Vitaly Golomb
 
Future Tech and Beating Silicon Valley
Vitaly Golomb
 
Are We In a Bubble? #Wayra #CorpAccel #AcceleratedStartup
Vitaly Golomb
 
Accelerated Startup for Cambridge Judge Business School
Vitaly Golomb
 
Mobile Sunday 2017 Barcelona
Vitaly Golomb
 
Design for Startups - Build Better Products, Not More Features
Vitaly Golomb
 
Accelerated Startup @ TechCode
Vitaly Golomb
 
Pitching (Your Startup) Like A Boss #EIA2015
Vitaly Golomb
 
Accelerated Startup & Pitching Like a Boss - Chasopys, Kyiv
Vitaly Golomb
 
Accelerated Startup @ Saint Mary's College of California
Vitaly Golomb
 
Accelerated Startup - Traction Camp, Mavrovo, Macedonia - June 2015
Vitaly Golomb
 

Recently uploaded (20)

PPTX
Blended Wing Body y jet engines Aircrafts.pptx
anshul9051
 
PPTX
Style and aesthetic about fashion lifestyle
Khushi Bera
 
PDF
How Neuroscience and AI Inspire Next-Gen Design
Andrea Macruz
 
PDF
AUB Collaborative Book Project - Keiko Toyoda
keikotrush02
 
PPTX
United Nation - CoUnited Nation - CoUnited Nation - Copy (2).pptx
mangalindanjerremyjh
 
PPTX
Template of Different Slide Designs to Use
kthomas47
 
PPTX
Web Design: Enhancing User Experience & Brand Value
ashokmakwana0303
 
PDF
Top 10 UI/UX Design Agencies in Dubai Shaping Digital Experiences
Tenet UI UX
 
PPTX
MALURI KISHORE-.pptxdsrhbcdsfvvghhhggggfff
sakthick46
 
PDF
Fashion project1 kebaya reimagined slideshow
reysultane
 
PPTX
UCSP-Quarter 1-Week 6-Powerpoint Presentation
EmyMaquiling1
 
PPTX
佛罗伦萨大学文凭办理|办理UNIFI毕业证学费单购买文凭在线制作
1cz3lou8
 
PDF
MARIJA CVITKOVAC - GRAPHIC DESIGN PORTFOLIO 2025
marijacvdesign
 
PPTX
Digital Printing presentation-update-26.08.24.pptx
MDFoysalAhmed13
 
PDF
Zidane ben hmida _ Portfolio
Zidane Ben Hmida
 
PDF
Unlimited G+12 Dubai DM exam questions for contractor
saniyashaik2089
 
PPTX
原版定制TUBS毕业证(布伦瑞克工业大学毕业证书)成绩单修改定制学历成绩单
jicaaeb0
 
PDF
SS27 Environments & Design Trend Book Peclers Paris
Peclers Paris
 
PDF
Interior design technology LECTURE 28.pdf
SasidharReddyPlannin
 
PDF
10 Best UI UX Design Company in UK for User-Centric Solutions
Tenet UI UX
 
Blended Wing Body y jet engines Aircrafts.pptx
anshul9051
 
Style and aesthetic about fashion lifestyle
Khushi Bera
 
How Neuroscience and AI Inspire Next-Gen Design
Andrea Macruz
 
AUB Collaborative Book Project - Keiko Toyoda
keikotrush02
 
United Nation - CoUnited Nation - CoUnited Nation - Copy (2).pptx
mangalindanjerremyjh
 
Template of Different Slide Designs to Use
kthomas47
 
Web Design: Enhancing User Experience & Brand Value
ashokmakwana0303
 
Top 10 UI/UX Design Agencies in Dubai Shaping Digital Experiences
Tenet UI UX
 
MALURI KISHORE-.pptxdsrhbcdsfvvghhhggggfff
sakthick46
 
Fashion project1 kebaya reimagined slideshow
reysultane
 
UCSP-Quarter 1-Week 6-Powerpoint Presentation
EmyMaquiling1
 
佛罗伦萨大学文凭办理|办理UNIFI毕业证学费单购买文凭在线制作
1cz3lou8
 
MARIJA CVITKOVAC - GRAPHIC DESIGN PORTFOLIO 2025
marijacvdesign
 
Digital Printing presentation-update-26.08.24.pptx
MDFoysalAhmed13
 
Zidane ben hmida _ Portfolio
Zidane Ben Hmida
 
Unlimited G+12 Dubai DM exam questions for contractor
saniyashaik2089
 
原版定制TUBS毕业证(布伦瑞克工业大学毕业证书)成绩单修改定制学历成绩单
jicaaeb0
 
SS27 Environments & Design Trend Book Peclers Paris
Peclers Paris
 
Interior design technology LECTURE 28.pdf
SasidharReddyPlannin
 
10 Best UI UX Design Company in UK for User-Centric Solutions
Tenet UI UX
 

Design Driven Development from How To Web 2013 in Romania