Design Victoria Social Media Breakfast
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This document provides tips and guidance for developing an effective social media strategy. It emphasizes the importance of clear objectives, defining your niche and audience, assigning responsibility, and developing a content strategy and plan for measurement. Common mistakes include a lack of defined objectives and metrics to measure success. The document outlines 10 key steps to building a strategy including knowing your audience, defining objectives, identifying influencers, and continually measuring results.
Design Victoria Social Media Breakfast
- 1. RMIT University©2008 Information Technology Services 1
- 2. SOCIAL MEDIA BREAKFAST Presented by Design Victoria & Social Media Daily
- 3. SOCIALMEDIADAILY.COM.AU A COPY OF TODAYS PRESENTATION CAN BE FOUND AT FACEBOOK.COM/SOCIALMEDIADAILY
- 5. DEFINE YOUR OBJECTIVE Without an objective social media will pull you in many directions
- 6. CLEAR GOALS & REALISTIC EXPECTATIONS AVOID • Wasted time and money • Embarrassing slip ups • Missed opportunities • Buy in from others
- 7. BEGIN BY ASKING... A UNIFIED WHATS YOUR CAN YOU DISTILL PHILOSOPHY THAT OBJECTIVE? YOUR SOCIAL MEDIA GIVES YOU DAILY FOCUS AND IS REVENUE? LEADS? STRATEGY INTO ONE INLINE WITH YOUR BRANDING? BUZZ? SENTENCE? BUSINESS GOALS
- 9. WHATS YOUR NICHE? • You gotta have one • Stay true to it • Show expertise • Add value and engage • Don’t be afraid
- 10. WHATS YOUR CURRENT RELATIONSHIP WITH YOUR AUDIENCE?
- 11. WHAT DOES THE PUBLIC KNOW ABOUT... You? Your Brand? Your Products? Choose two from the spectrum below aware/ single repeat nothing no advocates evangelists action action action
- 12. WHO IS RESPONSIBLE FOR ACHIEVING THESE GOALS?
- 13. RESPONSIBILITY • Marketing? PR? Sales? Customer Service? • Making a team or an individual responsible ensures this is “someone’s job” (ie nothing will be achieved if its every-ones job) • Find the RIGHT person for the job
- 14. RESPONSIBILITY • Social Media wont be taken seriously in your business unless you make it part of someones job description • Set goals. Ensure they are realistic. • Prove to the CEO/Boss that this is serious business
- 15. WHATS IN IT FOR THEM? WHAT’S IN IT FOR YOUR CUSTOMERS?
- 16. WHATS IN IT FOR THEM? • Create value • Provide insights into your business • Be human/ Interact/Engage • Incentives • Discounts • Special offers/ Exclusives etc
- 17. HOW DO I KNOW ITS WORKING? • Check your metrics • Ifyour objective is to increase sales then you need to consider: traffic/ time on site/ page views/ bounce rate/ repeat visitors/ followers-friends-fans/ social mentions/ share of voice • Check in with your objectives regularly
- 18. COMMON MISTAKES Hasty decisions and knee jerk reactions One off approach Focus on the wrong objectives Failing to understand fundamentals and technology Neglected accounts
- 19. LACK OF DEFINED OBJECTIVES & MEASUREMENT • Engagement metrics such as site visits, UV’s, Visit frequency, Posts, Tweets, RT’s, followers, mentions, content shares and views etc etc • You know your social media strategy is not working if when someone asks how it’s going - you can’t tell them! • If you’re using social media without breaking down the actions that you use to define “success” then you are doomed for failure.
- 20. CONTENT STRATEGY Build a wall of content Be relevant and contextual Create and deliver Content is required to communicate
- 21. 10 STEPS TO A SOCIAL MEDIA STRATEGY know your define your accountable identify influencers platform audience objectives staff content day to day marketing plan measure listen strategy running
- 22. WHERE TO FROM HERE? WHERE TO FROM HERE? Next Steps... Build and maintain momentum (don't waste it) Use social media success to justify bigger spends, more campaigns and deeper integration Expand your social media portfolio
- 23. WHAT IF? WWW
- 24. FIN.
- 25. JESS PRYLES SUGADEAUX CUPCAKES