Design with Personas: A Lean Approach
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The document discusses the importance of designing with personas to maintain user focus and team alignment in product development. It emphasizes that personas help synthesize user data, guide research, and improve design decisions by understanding user needs and behaviors. The case study of WordPress.com illustrates how personas can be created and utilized effectively through various tools and methods.
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Design with Personas: A Lean Approach
- 1. DESIGN WITH PERSONAS A LEAN APPROACH Davide ‘Folletto’ Casali
- 2. NIGHT.EU UX Redirector Advisor
- 3. @Folletto
- 5. The product shadow DISCONNECTION 1
- 6. A business at its core is a person helping another person.
- 7. To make that help scale we added layers: software.
- 8. That same software casts a shadow hiding the users.
- 9. Slowly, naturally, we consider the software as the end goal.
- 10. Design for Functions Design for Humans
- 11. The elastic user DISCONNECTION 2
- 12. user
- 13. user user
- 14. user user user
- 15. Implicit users Explicit users
- 16. “ ”Alan Cooper The best way to successfully accommodate a variety of users is to design for specific types of individuals with specific needs.
- 17. 1 How do we keep the user in focus? 2 How do we keep the team aligned?
- 19. “ ” If I’d asked people what they wanted, they’d have asked for a faster horse. Attributed to Henry Ford
- 20. ALSO REFERRED AS: The “I have no clue” quote
- 21. why?
- 22. faster horse ? why + INTERNET DELIVERIES AIRPLANES NEWSPAPERS LUNA PARKS = ETC…
- 23. Personas
- 24. “ ”Alan Cooper Personas provide us with a precise way of thinking and communicating about how users behave, how they think, what they wish to accomplish, and why.
- 27. THE EXTENDED JOURNEY THE CONTEXT BEYOND YOUR SERVICE Your Service Journey
- 29. Personas are not a deliverable (but one of the steps is a deliverable)
- 30. Consider personas as data synthesis (but yeah, personas are models)
- 31. Research Keep Researching Personas Use
- 32. DATA COLLECTION DATA CLUSTERING PERSONAS SHAPING PERSONAS WEIGHTS
- 33. But… they aren’t real!
- 35. PERSONAS DAY TO DAY
- 36. USE PERSONAS TO Design
- 37. USE PERSONAS TO Reference Data
- 38. USE PERSONAS TO Prioritize & Plan
- 39. USE PERSONAS TO Do Ticket Triage
- 40. THE WORDPRESS.COM CASE STUDY
- 41. R1 SPRINT 4 weeks activity Plan Interviews Surveys Data Review Synthesis Personas
- 42. TOOLS USED Polldaddy Google Docs + your internal collaboration tools
- 43. interviews survey new data data since 2011
- 48. Custom Shortcode Plugin [persona Santiago]
- 49. MAKE YOUR OWN PERSONAS SITE
- 50. POSTS CATEGORIES Atomized data points Matching the personas PAGES One for each persona
- 51. POSTS Atomized data points
- 52. CATEGORIES Matching the personas = Deborah Deborah PERSONA CATEGORY
- 53. PAGES One for each persona Photo Name Weight % Introduction paragraph Goals Pain points Quote Atomized Data
- 54. Display Posts Shortcode Plugin [display-posts category="deborah" posts_per_page="-1"] wordpress.org/plugins/display-posts-shortcode/
- 55. Atom of Data Atom of Data Atom of Data Atom of Data Atom of Data Home Persona 1 Persona 2 Persona 3
- 56. With every new research you atomize and link to persona.
- 57. Search…
- 60. “ ” Bruno Munari To complicate is easy, to simplify is hard. To complicate, just add, everyone is able to complicate. Few are able to simplify.