Developer plantations - colonialism of XXI century (GeeCON 2017)
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The document discusses the landscape of software development and outsourcing in Poland and Central and Eastern Europe, highlighting the need for developers to adapt to changing market demands and deliver real solutions. It emphasizes the importance of product engineering, iterative execution, and maintaining a balance between chaos and order in development processes. The author critiques the relatively poor economic conditions in the region compared to Silicon Valley and advocates for a growth-oriented culture that encourages risk-taking and innovation among developers.
Developer plantations - colonialism of XXI century (GeeCON 2017)
- 1. Developer plantations Colonialism of XXI century Wojciech Seliga Kraków, 17-19 May 2017 @wseliga Creative Commons Attribution-NonCommercial-ShareAlike 3.0
- 2. A FEW QUESTIONS ➤ Who works in Poland or other CEE countries? ➤ Who works in a company with the headquarters in the US, Australia or Western Europe? ➤ Who frequently talks to the end users of the system you develop?
- 3. HISTORICAL RESOURCES OF POLAND ➤ woods ➤ crops ➤ coal ➤ iron ,
- 4. MODERN RESOURCES OF POLAND ➤ Educated, ambitious and hard- working people resources ➤ Default go-to country for building Shared Service and Outsourcing Centres: ➤ Accounting services ➤ Human Resources ➤ Payroll services ➤ IT services
- 5. SOFTWARE DEVELOPMENT OUTSOURCING / SHARED SERVICES Picture courtesy of Luc Galoppin - CC BY 2.0
- 8. A DEMAND FOR DEVELOPERS FOREVER?
- 9. MINERS ENGLISH TEACHERS LAWYERS BANKERS Picture courtesy of Willian Soares - CC BY 2.0
- 10. GFC SEPTEMBER 11TH DOTCOM BUBBLE Picture courtesy of Marco Bellucci - CC BY 2.0
- 11. 2005
- 12. ABILITY TO WRITE COMPUTER PROGRAMS BECOMES COMMODITY (like literacy in XX century)
- 13. TECHNOLOGY EXCITEMENT & FOCUS Java Scala Ruby React Angular2 Akka Hibernate Node.js Ember.js Vue.js Django Play Mesos Kubernetes Docker Spring C# Hadoop RDS Nagios Redis MongoDB S3 Python Bootstrap Bricks - by Egor Smile - CC BY-SA 4.0 Cement mixer - by Ben Sutherland - CC BY 2.0 Trowel - by Obersachse - CC BY-SA 3.0 Hammer - by Shakespeare at English Wikipedia - CC BY-SA 3.0
- 19. BRICKSGOODFOREVERYTHING? Ege University Sport Hall courtesy of Mach - CC BY SA 3.0LOT Dreamliner courtesy of Tony Hisgett - CC BY 2.0 Brick house courtesy of Chris Light at English Wikipedia - CC BY SA 3.0 Brick bridge courtesy of Gillie Rhodes - CC BY NC 2.0
- 21. Race to the Bottom
- 22. WE NEED TO PROVIDE FAR MORE VALUE THAN JUST THE CODE
- 24. TechnologyProduct Real solution to a real problem
- 25. Why How What Technology and software development processes here Traditionally this is “Business” Simon Sinek’s Golden Circle
- 26. Why How What Technology and software development processes here Traditionally this is “Business” Developers should try to enter this circle Simon Sinek’s Golden Circle
- 28. Tester QA Engineer Project Manager Support Engineer System Admin Product Manager Product Marketing Manager Business Developer Business Analyst Growth Hacker Customer Advocate Account Manager Designer Release Manager Globe by TUBS - CC BY-SA 3.0 Telemarketer Data Scientist Developer
- 29. SOFTWARE BUSINESS & PRODUCT SPECIALISTS ARE UNICORNS IN POLAND
- 30. The Matrix, WarnerBros, 1999
- 32. ARE WE DOOMED? Picture courtesy of Robert Hruzek - CC BY NC ND 2.0
- 33. PROGRAMMING
- 36. PRODUCT ENGINEERING From Wikipedia: …Product engineering usually entails activity dealing with issues of cost, producibility, quality, performance, reliability, serviceability, intended lifespan and user features. These product characteristics are generally all sought in the attempt to make the resulting product attractive to its intended market and a successful contributor to the business of the organization that intends to offer the product to that market….
- 37. Software Development Quality Assurance Maintenance Deployment APIs Support Performance Engineering Software Engineering UI Design Vision Data Analysis Design Extensibility Documentation Market Awareness Advocacy Strategy Pricing Strategy User Experience Customer Engagement Competitive Analysis Market Research Inspiring Customers User Research Adoption
- 38. Software Development Quality Assurance Maintenance Deployment APIs Support Performance Engineering Product Engineering UI Design Vision Data Analysis Design Extensibility Documentation Market Awareness Advocacy Strategy Pricing Strategy User Experience Customer Engagement Competitive Analysis Market Research Inspiring Customers User Research Adoption
- 39. buy/acquire/integrate over build kill over let it rot measure over hope de-scope over half-bake research over guess challenge over believe ask & validate over assume
- 41. FEEDBACK LOOP WITH THE MARKET/CUSTOMER/USER IS THE ULTIMATE FEEDBACK LOOP PRODUCT ENGINEER IS INTERESTED IN
- 42. Photo by wackystuff - CC BY-NC 2.0 Even God himself created the world in 6 iterations! Iterative Execution
- 43. PLAYING AS A TEAM Product Engineering is a multi-discipline game
- 44. ENGINEERS JUMP TO SOLUTIONS TOO QUICKLY (including yours truly)
- 45. PRODUCT ENGINEERING IS ABOUT LEAVING YOUR COMFORT ZONE ➤ enter uncharted territories ➤ make connections with people not from your tribe ➤ go dangerously fast ➤ make constant tradeoffs between time, cost, technical quality and scope Picture courtesy of oklanica - CC BY-NC 2.0
- 46. “If everything seems under control, you're not going fast enough -Mario Andretti Photo by Legends of Motorsports - CC BY-SA 2.0
- 47. ENGINEERS SEEK ORDER ➤ By default engineers want to see or establish an Order around them ➤ Software engineers want it even more, as the software is infinitely flexible - refactoring, renaming, code style, process improvement & automation, “Clean Code”, … ➤ The balance between The Chaos and The Order is the key - otherwise risk-takers win or you collapse Photo by Rich Renomeron - CC BY-NC-ND 2.0
- 48. PRODUCT ENGINEERING IS HARD Photo by jochenWolters - CC BY-NC-ND 2.0
- 50. RELATIVELY POOR ECONOMY DOES NOT HELP - CEE VS SILICON VALLEY Plenty of investors? Great networking options? Rich parents? Greater courage? Bigger market? More persistence? Better companies? Photo by Artur Andrzej CC BY-SA 4.0
- 51. RELATIVELY POOR ECONOMY DOES NOT HELP - CEE VS SILICON VALLEY Plenty of investors? Great networking options? Rich parents? Greater courage? Bigger market? More persistence? Better companies?
- 52. Photo by Jeremy Segrott - CC BY 2.0
- 53. The Matrix, WarnerBros, 1999
- 54. REALITY - THOSE WHO KNOW “WHY” - TAKE IT ALL Subcontractors / Craftsmen Construction Companies Investment Group Resource Engagement Business - Why & How Technology Outsourcing Companies
- 55. REALITY - THOSE WHO KNOW “WHY” - TAKE IT ALL Subcontractors / Craftsmen Construction Companies Investment Group Resource Engagement Subcontractors Craftsmen Construction Companies Investment Group Profits
- 56. TECHNOLOGY IS A MEAN, NOT A GOAL FOCUSING JUST ON IT PUTS YOU IN DANGER
- 58. THE QUEST FOR THE PLACE TO GROW ➤ Direct exposure to customers and the market ➤ Direct exposure to “Business People” ➤ No single centre of gravity abroad ➤ Career paths in “Business”, ideally without the need to relocate ➤ No people pigeonholing (aka. devs can do only coding), a place for generalists ➤ Headquarters in Poland/CEE…? ➤ No slave-driver culture amongst local management (think: Stephen for Django Unchained…) ➤ Local capital involved
- 59. PEOPLE WHO STAY IN THEIR COMFORT ZONE DO NOT EVOLVE AND … BECOME IRRELEVANT
- 60. IT’S GOOD TIME TO TAKE RISKS WHILE THERE IS STILL A DEMAND FOR DEVELOPERS AND … YOU CAN DEMAND
- 61. THANK YOU Twitter: @wseliga We are hiring in Gdańsk! Shameless plug