Developer relations KPIs
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This document discusses key performance indicators (KPIs) for developer relations roles. It begins with an introduction to KPIs and OKRs before providing examples of KPIs in different areas like awareness, relationships, new sign-ups, documentation, product, community, and support. Specific metrics are suggested for each area like number of blog posts, social media interactions, feedback received, documentation questions answered, and community engagement. The document emphasizes setting aspirational goals and measuring outcomes that are meaningful, focused, time-bound, and measurable. It also discusses getting company buy-in for KPIs and finding the right tools to track metrics.
![3
9
KPI Exercise (10 minutes) 1. There are three options
for a KPI exercise. (pick
only one)
2. Create up to 3 Key
Results to match the
objective.
3. Share your results and
we will discuss!
(option 1) Personal OKR
Objective: Achieve the cleanest home using the least
resources
KR1:
KR2:
KR3:
(option 2) Santa Clause OKR
Objective: Deliver Christmas presents to every good child in
the world
KR1:
KR2:
KR3:
(option 3)
Objective: [Create your own - personal or business]
KR1:
KR2:
KR3:](https://image.slidesharecdn.com/developerrelationskpisworkshop-210831061943/85/Developer-relations-KPIs-39-320.jpg)
Developer relations KPIs
- 1. Developer Relations KPIs by Tessa Mero
- 2. Oh hai ;D ● Communities: ○ (past)Joomla, PHP, API ○ (current) Vue.js, Jamstack ● Developer, Teacher, Advocate ● Hobbies: NFTs, video games, NFTs, cooking, NFTs
- 3. What we will go over: 3 ● Why focus on KPIs? ● What are OKRs ● Developer Relations KPI examples ● Alignment ● Breakout Session KPI Exercise!
- 4. Twitter Survey: Do you track KPIs?
- 5. 5 Why focus on KPIs?
- 6. 6
- 7. 7
- 10. 1 0 “If you set a crazy, ambitious goal and miss it, you’ll still achieve something remarkable.” - Larry Page (co-founder Google)
- 11. 1 1 Inspirational/Meaningful Objective: “to provide the best developer experience when onboarding our API ”
- 12. 1 2 Objective: “to provide the best developer experience when onboarding our API ”
- 13. 1 3 Key Results
- 14. 1 4 Focus Objective: to provide the best developer experience when onboarding our API KR1: Meet with 20 different third party developers to get feedback using our API by the end of Q3.
- 15. 1 5 Time Bound Objective: to provide the best developer experience when onboarding our API KR1: Meet with 20 different third party developers to get feedback using our API by the end of Q3.
- 16. 1 6 Measurable Objective: to provide the best developer experience when onboarding our API KR1: Meet with 20 different third party developers to get feedback using our API by the end of Q3.
- 17. 1 7 Aggressive Objective: to provide the best developer experience when onboarding our API KR1: Meet with 20 different third party developers to get feedback using our API by the end of Q3.
- 18. 1 8 More on KPIs Keep in mind: ● Can be set by management (top-down) ● Can be set by team members (bottom-up) ● Can create an OKR and set an owner outside of your team ● Objectives should stay between 3-5 ● Key Results should be between 3-5 ● You can align your teams objectives to: ○ Team level, department level, company level, or even not aligning it at all
- 19. 1 9 Areas of Measurements - DevRel ● Awareness/Outreach (Awareness) ● Relationships (Awareness) ● New Sign-ups (self-service developers) (Revenue) ● Documentation (DX) ● For Smaller Companies (some KPI tips) ● Product (DX) ● Community (Awareness/DX) ● Support (DX)
- 20. KPIs with Awareness 2 0 ● Awareness/Outreach ○ # of Mentions in blog posts, sponsorships, webinars, events ○ # of social media responses, traffic, views (Google Analytics)
- 21. 2 1 Relationships ○ # of developer feedback ○ # of solutions/resolutions made from developer feedback/issues brought ○ # of interactions with developers and internal devrel + # of social media likes, and amount of time spent on specific pages ○ # of leads you can connect to other internal teams to accomplish company goals KPIs with Relationships
- 22. KPIs with New Sign-Ups 2 2 ● Sign-Ups ○ # of published content talking about external developers ○ # of published content on integrating your product ○ # of interactions in the comments of content ○ Monitor # of content views, liked posts, traffic levels based on what was published, time spent on content page ○ # of sign-ups vs active sign-up ratio
- 23. KPIs with Documentation 2 3 ● Documentation ○ Track # of frequently asked questions and documenting them
- 24. KPIs with Small tech companies 2 4 ● Creating simple guides to use your product for each stage of their journey ● Monitor # of sign-ups based on guides being released
- 25. KPIs with Product 2 5 ● # of PRs submitted, open, accepted, and length of time it’s open ● # of minutes it takes them to make their first API request
- 26. KPIs with Community 2 6 ● # of engaging developers in community ● # of contributors (if open source) ● # of maintainers ● # of engagements via StackOverflow, GitHub, Twitter, Reddit, etc ● # of customers engaged vs customers not engaged ● # of high-value leads that are engaged on your open source project ● # of content created by community ● % rate of growth by 100 x Annual Growth Rate x % organic signups X % ARR from products
- 27. KPIs with Support 2 7 ● # of repeat questions in support decreasing over time
- 28. KPI Tools for Company 2 8
- 29. 2 9 ● Team buy-in ● Department/management buy-in ● Show value of idea/project/strategy ● Speak in terms that is easily understandable between technical/non-technical management ● Align with department/company level objectives ● Align with cross-team initiatives (this can be helpful) Getting Company Buy-in
- 30. Dev Marketing KPIs are Not DevRel KPIs? 3 0 According to our survey, the top 2 DevRel KPIs were: ● 1. Registered developers accounts (48%) ● 2. Developer satisfaction score (48%). On the other hand, the top 2 KPIs for developer marketing were: ● 1. Page or video views (55%) ● 2. Unique visitors or IP addresses (54%) Source: devrel-kpis.com, Stathis Georgakopoulos
- 31. KPIs ARE NOT performance metrics 3 1
- 32. 3 2 ● Orbit - https://orbit.love ● Bitergia Analytics - bitergia.com Tools for DevRel related tracking
- 33. 3 3
- 34. Tools for DevRel related tracking 3 4 ● https://orbit.love/solutions/for-devrels ● Bitergia Analytics
- 35. Tools for DevRel related tracking 3 5 ● https://orbit.love/solutions/for-devrels ● Bitergia Analytics
- 37. 3 7
- 38. 3 8 ● Captains of Communities: https://discord.gg/cPZW4Hs4E2 ● Look up #DevRel hashtag on Twitter ● Follow leaders on LinkedIn/Twitter communities How do I find community leaders to network with or recruit?
- 39. 3 9 KPI Exercise (10 minutes) 1. There are three options for a KPI exercise. (pick only one) 2. Create up to 3 Key Results to match the objective. 3. Share your results and we will discuss! (option 1) Personal OKR Objective: Achieve the cleanest home using the least resources KR1: KR2: KR3: (option 2) Santa Clause OKR Objective: Deliver Christmas presents to every good child in the world KR1: KR2: KR3: (option 3) Objective: [Create your own - personal or business] KR1: KR2: KR3:
- 40. Credits/Resources 4 0 ● https://www.codemotion.com/magazine/dev-hub/co mmunity-manager/devrel-success/ by Lorenzo Ermigiotti ● https://blog.bitergia.com/2019/05/28/kpis-and-metric s-for-devrel-programs/ ● https://devrel-kpis.com/ by Orbit