This document discusses developing cross-platform mobile applications using Apache Cordova. It provides an overview of why organizations develop cross-platform apps, benefits of using Apache Cordova including writing apps once that can run on multiple platforms using HTML, CSS and JavaScript, and pros and cons of the Apache Cordova framework. Examples of pros are that it reduces training needs and allows leveraging of existing web development skills, while cons include potential performance issues and dependency on external plugins that may not be maintained.