DevOps is a methodology capturing the practices adopted from the very start by the web giants who had a unique opportunity as well as a strong requirement to invent new ways of working due to the very nature of their business: the need to evolve their systems at an unprecedented pace as well as extend them and their business sometimes on a daily basis.
While DevOps makes obviously a critical sense for startups, I believe that the big corporations with large and old-fashioned IT departments are actually the ones that can benefit the most from adopting these principles and practices.