In Salesforce, the foundation of reporting is the retrieval of an organization's data. If your data is not retrieved efficiently, your reports can be incredibly slow and might time out, which will frustrate your users. Join us to learn the techniques every expert architect should know in order to build reports that fly--and to ensure that your data is at your users fingertips. We'll spend the vast majority of our time covering specific performance-related techniques, such as using reporting governance, as well as what you need to know about the Force.com query optimizer to write reports that are both fast and selective. Note that this session assumes you already understand the basic principles behind building queries and reports.