Digital 2019 France (EN) (January 2019) v01
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The document provides comprehensive insights and statistics on global digital trends for 2019, focusing on internet, social media, mobile, and e-commerce behaviors. It includes data on user demographics, penetration rates, and growth metrics for various regions and countries, particularly emphasizing France. Key indicators such as total population, internet users, and active social media accounts are highlighted alongside regional comparisons and sources for the data.
![16
2019
JAN
SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU. MOBILE: GSMA INTELLIGENCE. INTERNET: INTERNETWORLDSTATS; ITU; WORLD BANK; CIA WORLD FACTBOOK; EUROSTAT;
LOCAL GOVERNMENT BODIES AND REGULATORY AUTHORITIES; MIDEASTMEDIA.ORG; REPORTS IN REPUTABLE MEDIA. SOCIAL MEDIA: PLATFORMSβ SELF-SERVE ADVERTISING TOOLS; PRESS
RELEASES AND INVESTOR EARNINGS ANNOUNCEMENTS; ARAB SOCIAL MEDIA REPORT; TECHRASA; NIKI AGHAEI; ROSE.RU. (ALL LATEST AVAILABLE DATA IN JANUARY 2019).
ANNUAL DIGITAL GROWTH
THE YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS
+0.4% +0.5% +5.5% 0% +6.5%
+252 THOUSAND +344 THOUSAND +3 MILLION [UNCHANGED] +2 MILLION
TOTAL
POPULATION
MOBILE
SUBSCRIPTIONS
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
MOBILE SOCIAL
MEDIA USERS
JAN 2018 βΒ JAN 2019 JAN 2018 βΒ JAN 2019 JAN 2018 βΒ JAN 2019 JAN 2018 βΒ JAN 2019 JAN 2018 βΒ JAN 2019](https://image.slidesharecdn.com/datareportal20190131gd100digital2019franceenv01-190201025721/85/Digital-2019-France-EN-January-2019-v01-16-320.jpg)
![18
2019
JAN
SOURCE: GOOGLE CONSUMER BAROMETER (COLLECTED JANUARY 2018). *NOTE: PLEASE SEE THE NOTES AT THE END OF THIS REPORT FOR MORE DETAILS OF HOW GOOGLE DEFINES
'ADULT POPULATION'. ADVISORY: GOOGLE HAS NOT UPDATED ITS CONSUMER BAROMETER DATA SINCE OUR 2018 REPORTS, BUT WE BELIEVE THAT THE DATASET STILL OFFERS REPRESENTATIVE
INSIGHTS INTO DIGITAL BEHAVIOURS IN THE FEATURED MARKETS.
DEVICE USAGE
PERCENTAGE OF THE ADULT POPULATION* THAT USES EACH KIND OF DEVICE [SURVEY-BASED]
91% 8% 3% 5%
93% 71% 81% 41%
MOBILE PHONE
(ANY TYPE)
SMART
PHONE
LAPTOP OR DESKTOP
COMPUTER
TABLET
DEVICE
TELEVISION
(ANY KIND)
DEVICE FOR STREAMING
INTERNET CONTENT TO TV
E-READER
DEVICE
WEARABLE
TECH DEVICE](https://image.slidesharecdn.com/datareportal20190131gd100digital2019franceenv01-190201025721/85/Digital-2019-France-EN-January-2019-v01-18-320.jpg)
![19
2019
JAN
SOURCE: GLOBALWEBINDEX (Q2 & Q3 2018). FIGURES REPRESENT THE FINDINGS OF A BROAD SURVEY OF INTERNET USERS AGED 16-64. TIMES ARE DAILY AVERAGES, REPORTED IN HOURS
AND MINUTES. NOTE: SOME ACTIVITIES MAY TAKE PLACE CONCURRENTLY.
TIME SPENT WITH MEDIA
AVERAGE DAILY TIME SPENT CONSUMING AND INTERACTING WITH MEDIA [SURVEY BASED]
4H 38M 1H 17M 2H 59M 0H 37M
AVERAGE DAILY TIME
SPENT USING THE
INTERNET VIA ANY DEVICE
AVERAGE DAILY TIME
SPENT USING SOCIAL
MEDIA VIA ANY DEVICE
AVERAGE DAILY TV VIEWING TIME
(BROADCAST, STREAMING
AND VIDEO ON DEMAND)
AVERAGE DAILY TIME
SPENT LISTENING TO
STREAMING MUSIC
global
web
index](https://image.slidesharecdn.com/datareportal20190131gd100digital2019franceenv01-190201025721/85/Digital-2019-France-EN-January-2019-v01-19-320.jpg)
![28
2019
JAN
SOURCE: GLOBALWEBINDEX (Q2 & Q3 2018). FIGURES REPRESENT THE FINDINGS OF A BROAD SURVEY OF INTERNET USERS AGED 16-64.
CONTENT STREAMING ACTIVITIES
PERCENTAGE OF INTERNET USERS WHO STREAM EACH KIND OF CONTENT EACH MONTH [SURVEY BASED]
83% 34% 5.4% 9.8% 6.9%
WATCH VIDEOS
ONLINE
STREAM TV CONTENT
VIA THE INTERNET
PLAY GAMES STREAMED
LIVE VIA THE INTERNET
WATCH LIVE STREAMS OF
OTHERS PLAYING GAMES
WATCH E-SPORTS
TOURNAMENTS](https://image.slidesharecdn.com/datareportal20190131gd100digital2019franceenv01-190201025721/85/Digital-2019-France-EN-January-2019-v01-28-320.jpg)
![32
2019
JAN
SOURCE: GLOBALWEBINDEX (Q2 & Q3 2018). FIGURES REPRESENT THE FINDINGS OF A BROAD SURVEY OF INTERNET USERS AGED 16-64. FIGURES FOR βTIME SPENTβ ARE DAILY AVERAGES, IN
HOURS AND MINUTES.*NOTE: FIGURE FOR SOCIAL MEDIA ACCOUNTS MAY NOT INDICATE ACTIVE USE OF ALL ACCOUNTS EVERY MONTH.
SOCIAL MEDIA BEHAVIOURS
HOW INTERNET USERS ENGAGE WITH SOCIAL MEDIA [SURVEY BASED]
94% 70% 1H 17M 5.8 9.5%
VISITED OR USED A SOCIAL
NETWORK OR MESSAGING
SERVICE IN THE PAST MONTH
ACTIVELY ENGAGED WITH
OR CONTRIBUTED TO SOCIAL
MEDIA IN THE PAST MONTH
AVERAGE AMOUNT
OF TIME PER DAY SPENT
USING SOCIAL MEDIA
AVERAGE NUMBER OF
SOCIAL MEDIA ACCOUNTS
PER INTERNET USER*
PERCENTAGE OF INTERNET
USERS WHO USE SOCIAL
MEDIA FOR WORK PURPOSES
global
web
index
global
web
index](https://image.slidesharecdn.com/datareportal20190131gd100digital2019franceenv01-190201025721/85/Digital-2019-France-EN-January-2019-v01-32-320.jpg)
![33
2019
JAN
SOURCE: GLOBALWEBINDEX (Q2 & Q3 2018). FIGURES REPRESENT THE FINDINGS OF A BROAD SURVEY OF INTERNET USERS AGED 16-64.
78%
74%
51%
35%
31%
30%
28%
21%
21%
19%
10%
7%
7%
7%
7%
6%
YOUTUBE
FACEBOOK
FB MESSENGER
INSTAGRAM
WHATSAPP
SNAPCHAT
TWITTER
SKYPE
PINTEREST
LINKEDIN
TWITCH
TUMBLR
COPAINS D'AVANT
VIADEO
BADOO
VIBER
MOST ACTIVE SOCIAL MEDIA PLATFORMS
PERCENTAGE OF INTERNET USERS WHO REPORT USING EACH PLATFORM [SURVEY BASED]
SOCIAL NETWORK
MESSENGER / VOIP](https://image.slidesharecdn.com/datareportal20190131gd100digital2019franceenv01-190201025721/85/Digital-2019-France-EN-January-2019-v01-33-320.jpg)
![49
2019
JANJAN
2019
SOURCE: GLOBALWEBINDEX (Q2 & Q3 2018). FIGURES REPRESENT THE FINDINGS OF A BROAD SURVEY OF INTERNET USERS AGED 16-64.
MOBILE ACTIVITIES
PERCENTAGE OF INTERNET USERS PERFORMING EACH ACTIVITY ON A MOBILE PHONE EACH MONTH [SURVEY BASED]
61% 67% 47% 40% 53%
PERCENTAGE OF
INTERNET USERS USING
MOBILE MESSENGERS
PERCENTAGE OF
INTERNET USERS WATCHING
VIDEOS ON MOBILE
PERCENTAGE OF
INTERNET USERS PLAYING
GAMES ON MOBILE
PERCENTAGE OF
INTERNET USERS USING
MOBILE BANKING
PERCENTAGE OF
INTERNET USERS USING
MOBILE MAP SERVICES
global
web
index
global
web
index](https://image.slidesharecdn.com/datareportal20190131gd100digital2019franceenv01-190201025721/85/Digital-2019-France-EN-January-2019-v01-49-320.jpg)
![55
2019
JAN
SOURCE: WORLD BANK GLOBAL FINANCIAL INCLUSION DATA (LATEST AVAILABLE DATA, ACCESSED JANUARY 2019).
NOTE: FIGURES REPRESENT THE PERCENTAGE OF ADULTS AGED 15+, NOT TOTAL POPULATION.
FINANCIAL INCLUSION FACTORS
PERCENTAGE OF THE POPULATION AGED 15+ THAT REPORTS OWNING OR USING EACH FINANCIAL PRODUCT OR SERVICE
41% 41% 67% 68%
94% 41% [N/A] 67%
HAS AN ACCOUNT WITH
A FINANCIAL INSTITUTION
HAS A
CREDIT CARD
HAS A MOBILE
MONEY ACCOUNT
MAKES ONLINE PURCHASES
AND / OR PAYS BILLS ONLINE
PERCENTAGE OF WOMEN
WITH A CREDIT CARD
PERCENTAGE OF MEN
WITH A CREDIT CARD
PERCENTAGE OF WOMEN
MAKING ONLINE TRANSACTIONS
PERCENTAGE OF MEN
MAKING ONLINE TRANSACTIONS](https://image.slidesharecdn.com/datareportal20190131gd100digital2019franceenv01-190201025721/85/Digital-2019-France-EN-January-2019-v01-55-320.jpg)
![56
2019
JAN
SOURCE: GLOBALWEBINDEX (Q2 & Q3 2018). FIGURES REPRESENT THE FINDINGS OF A BROAD SURVEY OF INTERNET USERS AGED 16-64.
E-COMMERCE ACTIVITIES
PERCENTAGE OF INTERNET USERS WHO REPORT PERFORMING EACH ACTIVITY IN THE PAST MONTH [SURVEY BASED]
81% 87% 71% 57% 26%
SEARCHED ONLINE
FOR A PRODUCT
OR SERVICE TO BUY
VISITED AN ONLINE
RETAIL STORE ON THE
WEB (ANY DEVICE)
PURCHASED A
PRODUCT OR SERVICE
ONLINE (ANY DEVICE)
MADE AN ONLINE
PURCHASE VIA A LAPTOP
OR DESKTOP COMPUTER
MADE AN ONLINE
PURCHASE VIA A
MOBILE DEVICE
global
web
index
global
web
index](https://image.slidesharecdn.com/datareportal20190131gd100digital2019franceenv01-190201025721/85/Digital-2019-France-EN-January-2019-v01-56-320.jpg)
Digital 2019 France (EN) (January 2019) v01
- 1. DIGITAL2019 ALL THE DATA AND TRENDS YOU NEED TO UNDERSTAND INTERNET, SOCIAL MEDIA, MOBILE, AND E-COMMERCE BEHAVIOURS IN 2019 FRANCE
- 3. CLICK HERE TO READ OUR DIGITAL 2019 GLOBAL OVERVIEW REPORT, WITH MORE THAN 200 PAGES OF ESSENTIAL CHARTS AND INSIGHTS FROM AROUND THE WORLD CLICK HERE TO READ OUR DIGITAL 2019 GLOBAL DIGITAL YEARBOOK, WITH ESSENTIAL HEADLINE DIGITAL DATA FOR EVERY COUNTRY IN THE WORLD ALL THE DATA AND TRENDS YOU NEED TO UNDERSTAND INTERNET, SOCIAL MEDIA, MOBILE, AND E-COMMERCE BEHAVIOURS IN 2019 DIGITAL2019 ESSENTIAL DIGITAL DATA FOR EVERY COUNTRY IN THE WORLD DIGITAL2019 GLOBAL DIGITAL YEARBOOK
- 4. CLICK THE LINKS BELOW TO ACCESS OUR IN-DEPTH LOCAL REPORTS GLOBAL OVERVIEW BOTSWANA DJIBOUTI GUINEA LESOTHO NEPAL ST. KITTS & NEVIS TAJIKISTAN DIGITAL YEARBOOK BRAZIL DOMINICA GUINEA-BISSAU LIBERIA NETHERLANDS ST. LUCIA TANZANIA ABKHAZIA BRITISH VIRGIN IS. DOMINICAN REP. GUYANA LIBYA NEW CALEDONIA ST. MARTIN THAILAND AFGHANISTAN BRUNEI ECUADOR HAITI LIECHTENSTEIN NEW ZEALAND ST. PIERRE & MIQUELON TIMOR-LESTE Γ LAND IS. BULGARIA EGYPT HONDURAS LITHUANIA NICARAGUA ST. VINCENT & THE GRENADINES TOGO ALBANIA BURKINA FASO EL SALVADOR HONG KONG LUXEMBOURG NIGER SAMOA TOKELAU ALGERIA BURUNDI EQUATORIAL GUINEA HUNGARY MACAU NIGERIA SAN MARINO TONGA AMERICAN SAMOA CABO VERDE ERITREA ICELAND TFYR MACEDONIA NIUE SΓO TOMΓ & PRΓNCIPE TRANSNISTRIA ANDORRA CAMBODIA ESTONIA INDIA MADAGASCAR NORFOLK IS. SAUDI ARABIA TRINIDAD & TOBAGO ANGOLA CAMEROON ESWATINI INDONESIA MALAWI NORTHERN MARIANA IS. SENEGAL TUNISIA ANGUILLA CANADA ETHIOPIA IRAN MALAYSIA NORWAY SERBIA TURKEY ANTIGUA & BARBUDA CAYMAN IS. FALKLAND IS. IRAQ MALDIVES OMAN SEYCHELLES TURKMENISTAN ARGENTINA CENTRAL AFRICAN REP. FAROE IS. IRELAND MALI PAKISTAN SIERRA LEONE TURKS & CAICOS IS. ARMENIA CHAD FIJI ISLE OF MAN MALTA PALAU SINGAPORE TUVALU ARUBA CHILE FINLAND ISRAEL MARSHALL IS. PALESTINE ST. MAARTEN UGANDA AUSTRALIA CHINA FRANCE ITALY MARTINIQUE PANAMA SLOVAKIA UKRAINE AUSTRIA CHRISTMAS IS. FRENCH GUIANA JAMAICA MAURITANIA PAPUA NEW GUINEA SLOVENIA U.A.E. AZERBAIJAN COCOS (KEELING) IS. FRENCH POLYNESIA JAPAN MAURITIUS PARAGUAY SOLOMON IS. U.K. BAHAMAS COLOMBIA GABON JERSEY MAYOTTE PERU SOMALIA U.S.A. BAHRAIN COMOROS GAMBIA JORDAN MEXICO PHILIPPINES SOUTH AFRICA U.S. VIRGIN IS. BANGLADESH DEM. REP. OF CONGO GEORGIA KAZAKHSTAN MICRONESIA PITCAIRN IS. SOUTH SUDAN URUGUAY BARBADOS REP. OF CONGO GERMANY KENYA MOLDOVA POLAND SPAIN UZBEKISTAN BELARUS COOK IS. GHANA KIRIBATI MONACO PORTUGAL SRI LANKA VANUATU BELGIUM COSTA RICA GIBRALTAR NORTH KOREA MONGOLIA PUERTO RICO SUDAN VATICAN BELIZE CΓTE DβIVOIRE GREECE SOUTH KOREA MONTENEGRO QATAR SURINAME VENEZUELA BENIN CROATIA GREENLAND KOSOVO MONTSERRAT RΓUNION SVALBARD & JAN MAYEN VIETNAM BERMUDA CUBA GRENADA KUWAIT MOROCCO ROMANIA SWAZILAND WALLIS & FUTUNA BHUTAN CURAΓAO GUADELOUPE KYRGYZSTAN MOZAMBIQUE RUSSIAN FEDERATION SWEDEN WESTERN SAHARA BOLIVIA CYPRUS GUAM LAOS MYANMAR RWANDA SWITZERLAND YEMEN BONAIRE, ST. EUSTATIUS & SABA CZECH REP. GUATEMALA LATVIA NAMIBIA ST. BARTHΓLEMY SYRIA ZAMBIA BOSNIA & HERZEGOVINA DENMARK GUERNSEY LEBANON NAURU ST. HELENA TAIWAN ZIMBABWE
- 6. 6 2019 JAN SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU. MOBILE: GSMA INTELLIGENCE. INTERNET: INTERNETWORLDSTATS; ITU; WORLD BANK; CIA WORLD FACTBOOK; EUROSTAT; LOCAL GOVERNMENT BODIES AND REGULATORY AUTHORITIES; MIDEASTMEDIA.ORG; REPORTS IN REPUTABLE MEDIA. SOCIAL MEDIA: PLATFORMSβ SELF-SERVE ADVERTISING TOOLS; PRESS RELEASES AND INVESTOR EARNINGS ANNOUNCEMENTS; ARAB SOCIAL MEDIA REPORT; TECHRASA; NIKI AGHAEI; ROSE.RU. (ALL LATEST AVAILABLE DATA IN JANUARY 2019). DIGITAL AROUND THE WORLD IN 2019 THE ESSENTIAL HEADLINE DATA YOU NEED TO UNDERSTAND GLOBAL MOBILE, INTERNET, AND SOCIAL MEDIA USE 7.676 5.112 4.388 3.484 3.256 56% 67% 57% 45% 42% BILLION BILLIONBILLIONBILLIONBILLION TOTAL POPULATION UNIQUE MOBILE USERS INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE SOCIAL MEDIA USERS URBANISATION: PENETRATION: PENETRATION: PENETRATION: PENETRATION:
- 7. 7 2019 JAN SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU. MOBILE: GSMA INTELLIGENCE. INTERNET: INTERNETWORLDSTATS; ITU; WORLD BANK; CIA WORLD FACTBOOK; EUROSTAT; LOCAL GOVERNMENT BODIES AND REGULATORY AUTHORITIES; MIDEASTMEDIA.ORG; REPORTS IN REPUTABLE MEDIA. SOCIAL MEDIA: PLATFORMSβ SELF-SERVE ADVERTISING TOOLS; PRESS RELEASES AND INVESTOR EARNINGS ANNOUNCEMENTS; ARAB SOCIAL MEDIA REPORT; TECHRASA; NIKI AGHAEI; ROSE.RU. (ALL LATEST AVAILABLE DATA IN JANUARY 2019). ANNUAL DIGITAL GROWTH THE YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS +1.1% +2.0% +9.1% +9.0% +10% +84 MILLION +100 MILLION +367 MILLION +288 MILLION +297 MILLION JAN 2018 βΒ JAN 2019 JAN 2018 βΒ JAN 2019 JAN 2018 βΒ JAN 2019 JAN 2018 βΒ JAN 2019 JAN 2018 βΒ JAN 2019 TOTAL POPULATION UNIQUE MOBILE USERS INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE SOCIAL MEDIA USERS
- 8. 8 2019 JAN SOURCES: INTERNETWORLDSTATS; ITU; WORLD BANK; CIA WORLD FACTBOOK; LOCAL GOVERNMENT BODIES AND REGULATORY AUTHORITIES; MIDEASTMEDIA.ORG; REPORTS IN REPUTABLE MEDIA. NOTE: PENETRATION FIGURES ARE BASED ON TOTAL POPULATION, REGARDLESS OF AGE. REGIONS AS DEFINED BY THE UNITED NATIONS GEOSCHEME. OCEANIA SOUTHERN ASIA EASTERN ASIA CENTRAL ASIA WESTERN ASIA SOUTHERN AFRICA EASTERN AFRICA MIDDLE AFRICA WESTERN AFRICA NORTHERN AFRICA EASTERN EUROPE SOUTHERN EUROPE NORTHERN EUROPE WESTERN EUROPE SOUTHERN AMERICA CARIBBEAN CENTRAL AMERICA NORTHERN AMERICA SOUTH-EASTERN ASIA INTERNET PENETRATION BY REGION INTERNET USE BY REGION, COMPARING THE NUMBER OF INTERNET USERS TO TOTAL POPULATION (REGARDLESS OF AGE) 69% 63% 60% 42% 32% 51% 12% 66% 50% 80% 88% 95% 50% 41% 94% 51% 73% 63% 95%
- 9. 9 2019 JAN SOURCES: LATEST DATA PUBLISHED BY SOCIAL MEDIA PLATFORMS VIA PRESS RELEASES, INVESTOR EARNINGS ANNOUNCEMENTS, AND IN SELF-SERVE ADVERTISING TOOLS; ARAB SOCIAL MEDIA REPORT; TECHRASA; NIKI AGHAEI; ROSE.RU; KEPIOS ANALYSIS. NOTE: PENETRATION FIGURES ARE BASED ON TOTAL POPULATION, REGARDLESS OF AGE. REGIONS AS DEFINED BY THE UNITED NATIONS GEOSCHEME. OCEANIA SOUTHERN ASIA EASTERN ASIA CENTRAL ASIA WESTERN ASIA EASTERN AFRICA MIDDLE AFRICA WESTERN AFRICA NORTHERN AFRICA EASTERN EUROPE SOUTHERN EUROPE NORTHERN EUROPE WESTERN EUROPE SOUTHERN AMERICA CARIBBEAN CENTRAL AMERICA NORTHERN AMERICA SOUTH-EASTERN ASIA SOUTHERN AFRICA SOCIAL MEDIA PENETRATION BY REGION BASED ON MONTHLY ACTIVE USERS OF THE MOST ACTIVE PLATFORMS IN EACH COUNTRY / TERRITORY, COMPARED TO TOTAL POPULATION 8% 38% 24% 57% 61% 70% 54% 16% 48% 7% 12% 40% 58%53% 67% 66% 46%62% 70%
- 10. 10 2019 JAN SOURCES: KEPIOS ANALYSIS; LATEST COMPANY EARNINGS RELEASES, PRESS RELEASES OR MEDIA STATEMENTS; REPORTS IN REPUTABLE MEDIA (ALL UP TO JAN 2019). *ADVISORY: PLATFORMS IDENTIFIED BY (*) HAVE NOT PUBLISHED UPDATED USER FIGURES IN THE PAST 12 MONTHS, SO FIGURES MAY BE LESS RELIABLE. **NOTES: THESE PLATFORMS DO NOT PUBLISH MAU DATA. LINKEDIN FIGURE IS BASED ON MONTHLY UNIQUE WEBSITE VISITORS IN DEC 2018, VIA SIMILARWEB. SNAPCHAT FIGURE EXTRAPOLATED FROM DATA REPORTED IN TECHCRUNCH (JUN 2017). 2,271 1,900 1,500 1,300 1,083 1,000 803 531 500 446 326 330 320 303 300 300 287 260 250 194 QQ FACEBOOK YOUTUBE WHATSAPP FB MESSENGER WEIXIN / WECHAT INSTAGRAM QZONE DOUYIN / TIKTOK SINA WEIBO TWITTER REDDIT DOUBAN LINKEDIN** BAIDU TIEBA* SKYPE* SNAPCHAT** VIBER* PINTEREST LINE SOCIAL PLATFORMS: ACTIVE USER ACCOUNTS BASED ON MONTHLY ACTIVE USERS, USER ACCOUNTS, OR UNIQUE VISITORS TO EACH PLATFORM, IN MILLIONS SOCIAL NETWORK MESSENGER / VOIP
- 11. 11 2019 JAN SOURCE: BASED ON SIMILARWEBβS ALGORITHM INTEGRATING CURRENT INSTALLS FROM THE GOOGLE PLAY STORE WITH ACTIVE APP USERS (DECEMBER 2018). NOTE: FIGURES IN PARENTHESES IN THE LEGEND REPRESENT THE NUMBER OF COUNTRIES / TERRITORIES IN WHICH EACH PLATFORM IS THE TOP-RANKED MESSENGER APP. WHATSAPP (133) FACEBOOK MESSENGER (75) VIBER (10) IMO (3) WECHAT (3) LINE (3) TELEGRAM (3) HANGOUTS (1) GOOGLE MESSAGES (1) KAKAOTALK (1) UNKNOWN (11) ZALO (1) TOP SOCIAL MESSENGERS AROUND THE WORLD THE MOST POPULAR MESSENGER APP BY COUNTRY / TERRITORY IN DECEMBER 2018
- 12. 12 2019 JAN SOURCE: EXTRAPOLATED FROM FACEBOOK DATA (JANUARY 2019); KEPIOS ANALYSIS. NOTE: FACEBOOK DOES NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN βMALEβ OR βFEMALEβ. 3% 11% 13% 7% 5% 3% 2% 4% 16% 19% 9% 5% 3% 2% SOCIAL MEDIA AUDIENCE PROFILE BASED ON THE COMBINED ADVERTISING AUDIENCES OF FACEBOOK, INSTAGRAM, AND FACEBOOK MESSENGER YEARS OLD YEARS OLDYEARS OLDYEARS OLDYEARS OLDYEARS OLDYEARS OLD 13 β 17 18 β 24 25 β 34 35 β 44 45 β 54 55 β 64 65+ FEMALE MALE
- 13. 13 2019 JAN SOURCE: GSMA INTELLIGENCE (Q4 2018); KEPIOS ANALYSIS. NOTE: REGIONS AS DEFINED BY THE UNITED NATIONS GEOSCHEME. ADVISORY: MOBILE SUBSCRIPTIONS DO NOT REPRESENT UNIQUE INDIVIDUALS, SO FIGURES OVER 100% INDICATE MULTIPLE MOBILE SUBSCRIPTIONS PER PERSON. REGIONS AS DEFINED BY THE UNITED NATIONS GEOSCHEME. OCEANIA SOUTHERN ASIA EASTERN ASIA CENTRAL ASIA WESTERN ASIA SOUTHERN AFRICA EASTERN AFRICA MIDDLE AFRICA WESTERN AFRICA NORTHERN AFRICA EASTERN EUROPE SOUTHERN EUROPE NORTHERN EUROPE WESTERN EUROPE SOUTHERN AMERICA CARIBBEAN CENTRAL AMERICA NORTHERN AMERICA SOUTH-EASTERN ASIA MOBILE CONNECTIVITY BY REGION THE NUMBER OF MOBILE SUBSCRIPTIONS COMPARED TO TOTAL POPULATION (NOTE: NOT UNIQUE USERS) 108% 129% 111% 103% 91% 162% 62% 101% 53% 86% 102% 132% 154% 120% 116% 109% 73%96% 105%
- 14. 14 FRANCE
- 15. 15 2019 JAN SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU. MOBILE: GSMA INTELLIGENCE. INTERNET: INTERNETWORLDSTATS; ITU; WORLD BANK; CIA WORLD FACTBOOK; EUROSTAT; LOCAL GOVERNMENT BODIES AND REGULATORY AUTHORITIES; MIDEASTMEDIA.ORG; REPORTS IN REPUTABLE MEDIA. SOCIAL MEDIA: PLATFORMSβ SELF-SERVE ADVERTISING TOOLS; PRESS RELEASES AND INVESTOR EARNINGS ANNOUNCEMENTS; ARAB SOCIAL MEDIA REPORT; TECHRASA; NIKI AGHAEI; ROSE.RU. (ALL LATEST AVAILABLE DATA IN JANUARY 2019). THE ESSENTIAL HEADLINE DATA YOU NEED TO UNDERSTAND MOBILE, INTERNET, AND SOCIAL MEDIA USE FRANCE 65.36 64.70 60.42 38.00 33.00 MILLION MILLION MILLION MILLION MILLION 81% 99% 92% 58% 50% TOTAL POPULATION MOBILE SUBSCRIPTIONS INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE SOCIAL MEDIA USERS URBANISATION: vs. POPULATION: PENETRATION: PENETRATION: PENETRATION:
- 16. 16 2019 JAN SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU. MOBILE: GSMA INTELLIGENCE. INTERNET: INTERNETWORLDSTATS; ITU; WORLD BANK; CIA WORLD FACTBOOK; EUROSTAT; LOCAL GOVERNMENT BODIES AND REGULATORY AUTHORITIES; MIDEASTMEDIA.ORG; REPORTS IN REPUTABLE MEDIA. SOCIAL MEDIA: PLATFORMSβ SELF-SERVE ADVERTISING TOOLS; PRESS RELEASES AND INVESTOR EARNINGS ANNOUNCEMENTS; ARAB SOCIAL MEDIA REPORT; TECHRASA; NIKI AGHAEI; ROSE.RU. (ALL LATEST AVAILABLE DATA IN JANUARY 2019). ANNUAL DIGITAL GROWTH THE YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS +0.4% +0.5% +5.5% 0% +6.5% +252 THOUSAND +344 THOUSAND +3 MILLION [UNCHANGED] +2 MILLION TOTAL POPULATION MOBILE SUBSCRIPTIONS INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE SOCIAL MEDIA USERS JAN 2018 βΒ JAN 2019 JAN 2018 βΒ JAN 2019 JAN 2018 βΒ JAN 2019 JAN 2018 βΒ JAN 2019 JAN 2018 βΒ JAN 2019
- 17. 17 2019 JAN SOURCES: UNITED NATIONS; U.S. CENSUS BUREAU; WORLD BANK; IMF; UNESCO; UNICEF; CIA WORLD FACTBOOK; PEW RESEARCH (ALL LATEST DATA AVAILABLE IN JANUARY 2019). *NOTE: βINTERNATIONAL DOLLARSβ ARE NOTIONAL MEASURES THAT PROVIDE A CONSISTENT BASIS FOR COMPARISON. AN βINTERNATIONAL DOLLARβ WOULD BUY A COMPARABLE AMOUNT OF GOODS AND SERVICES IN THE CITED COUNTRY THAT A U.S. DOLLAR WOULD BUY IN THE UNITED STATES. OVERVIEW: POPULATION & ECONOMY ESSENTIAL DEMOGRAPHIC AND ECONOMIC INDICATORS 81% $42,850 99% 99% 99% 65.36 50.8% 49.2% +0.4% 42.0 MILLION TOTAL POPULATION FEMALE POPULATION MALE POPULATION ANNUAL CHANGE IN POPULATION SIZE MEDIAN AGE URBAN POPULATION GDP PER CAPITA (PPP) (CURRENT INTERNATIONAL $)* OVERALL LITERACY (ADULTS AGED 15+) FEMALE LITERACY (ADULTS AGED 15+) MALE LITERACY (ADULTS AGED 15+)
- 18. 18 2019 JAN SOURCE: GOOGLE CONSUMER BAROMETER (COLLECTED JANUARY 2018). *NOTE: PLEASE SEE THE NOTES AT THE END OF THIS REPORT FOR MORE DETAILS OF HOW GOOGLE DEFINES 'ADULT POPULATION'. ADVISORY: GOOGLE HAS NOT UPDATED ITS CONSUMER BAROMETER DATA SINCE OUR 2018 REPORTS, BUT WE BELIEVE THAT THE DATASET STILL OFFERS REPRESENTATIVE INSIGHTS INTO DIGITAL BEHAVIOURS IN THE FEATURED MARKETS. DEVICE USAGE PERCENTAGE OF THE ADULT POPULATION* THAT USES EACH KIND OF DEVICE [SURVEY-BASED] 91% 8% 3% 5% 93% 71% 81% 41% MOBILE PHONE (ANY TYPE) SMART PHONE LAPTOP OR DESKTOP COMPUTER TABLET DEVICE TELEVISION (ANY KIND) DEVICE FOR STREAMING INTERNET CONTENT TO TV E-READER DEVICE WEARABLE TECH DEVICE
- 19. 19 2019 JAN SOURCE: GLOBALWEBINDEX (Q2 & Q3 2018). FIGURES REPRESENT THE FINDINGS OF A BROAD SURVEY OF INTERNET USERS AGED 16-64. TIMES ARE DAILY AVERAGES, REPORTED IN HOURS AND MINUTES. NOTE: SOME ACTIVITIES MAY TAKE PLACE CONCURRENTLY. TIME SPENT WITH MEDIA AVERAGE DAILY TIME SPENT CONSUMING AND INTERACTING WITH MEDIA [SURVEY BASED] 4H 38M 1H 17M 2H 59M 0H 37M AVERAGE DAILY TIME SPENT USING THE INTERNET VIA ANY DEVICE AVERAGE DAILY TIME SPENT USING SOCIAL MEDIA VIA ANY DEVICE AVERAGE DAILY TV VIEWING TIME (BROADCAST, STREAMING AND VIDEO ON DEMAND) AVERAGE DAILY TIME SPENT LISTENING TO STREAMING MUSIC global web index
- 20. 20 INTERNET USE
- 21. 21 2019 JAN SOURCES: INTERNETWORLDSTATS; ITU; WORLD BANK; CIA WORLD FACTBOOK; LOCAL GOVERNMENT BODIES AND REGULATORY AUTHORITIES; MIDEASTMEDIA.ORG; REPORTS IN REPUTABLE MEDIA. MOBILE SHARE DATA: GLOBALWEBINDEX (Q2 & Q3 2018); AND EXTRAPOLATIONS OF DATA PUBLISHED BY THE WORLDβS LARGEST SOCIAL MEDIA PLATFORMS VIA EARNINGS RELEASES AND SELF-SERVE ADVERTISING TOOLS. GLOBALWEBINDEX FIGURES REPRESENT THE FINDINGS OF A BROAD SURVEY OF INTERNET USERS AGED 16-64. INTERNET USE: DEVICE PERSPECTIVE BASED ON ACTIVE INTERNET USER DATA, AND ACTIVE USE OF INTERNET-POWERED MOBILE SERVICES 60.42 92% 48.16 74% MILLION MILLION TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF TOTAL POPULATION TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS MOBILE INTERNET USERS AS A PERCENTAGE OF TOTAL POPULATION global web index
- 22. 22 2019 JAN SOURCE: INTERNETWORLDSTATS; ITU; WORLD BANK; CIA WORLD FACTBOOK (ALL LATEST DATA AVAILABLE IN JANUARY 2019). INTERNET USERS: DIFFERENT PERSPECTIVES DIFFERENT PERSPECTIVES ON THE NUMBER OF INTERNET USERS, FROM SOME OF THE WORLDβS MOST COMPREHENSIVE STUDIES 60.42 52.61 52.61 57.23 MILLION MILLION MILLION MILLION INTERNET WORLD STATS ITU (INTERNATIONAL TELECOMMUNICATION UNION) WORLD BANK CIA WORLD FACTBOOK
- 23. 23 2019 JAN SOURCE: GOOGLE CONSUMER BAROMETER (COLLECTED JANUARY 2018). ADVISORY: GOOGLE HAS NOT UPDATED ITS CONSUMER BAROMETER DATA SINCE OUR 2018 REPORTS, BUT WE BELIEVE THAT THE DATASET STILL OFFERS REPRESENTATIVE INSIGHTS INTO DIGITAL BEHAVIOURS IN THE FEATURED MARKETS. FREQUENCY OF INTERNET USE HOW OFTEN INTERNET USERS ACCESS THE INTERNET FOR PERSONAL REASONS (ANY DEVICE) 1 7 31 365 91% 7% 2% 0% EVERY DAY AT LEAST ONCE PER WEEK AT LEAST ONCE PER MONTH LESS THAN ONCE PER MONTH
- 24. 24 2019 JAN SOURCE: OOKLA SPEEDTEST (DECEMBER 2018 AND DECEMBER 2017). INTERNET CONNECTION SPEEDS AVERAGE DOWNLOAD SPEEDS FOR MOBILE AND FIXED INTERNET CONNECTIONS, WITH YEAR-ON-YEAR COMPARISON MBPSMBPS 40.26 +32% 97.94 +60% AVERAGE SPEED OF MOBILE INTERNET CONNECTIONS YEAR-ON-YEAR CHANGE IN AVERAGE SPEED OF MOBILE INTERNET CONNECTIONS AVERAGE SPEED OF FIXED INTERNET CONNECTIONS YEAR-ON-YEAR CHANGE IN AVERAGE SPEED OF FIXED INTERNET CONNECTIONS
- 25. 25 2019 JAN SOURCE: SIMILARWEB (JANUARY 2019). FIGURES BASED ON MONTHLY AVERAGES FOR Q4 2018. NOTES: βMONTHLY TRAFFICβ DOES NOT REPRESENT UNIQUE VISITORS. βTIME PER VISITβ FIGURES REPRESENT THE AVERAGE DURATION OF USERSβ VISITS, MEASURED IN MINUTES AND SECONDS. ADVISORY: SOME WEBSITES FEATURED IN THIS RANKING MAY CONTAIN ADULT CONTENT. PLEASE USE CAUTION WHEN VISITING UNKNOWN WEBSITES. SIMILARWEBβS TOP WEBSITES RANKING OF WEBSITES BY AVERAGE MONTHLY TRAFFIC 01 GOOGLE.COM SEARCH 1,346,400,000 09M 52S 8.4 02 GOOGLE.FR SEARCH 1,240,500,000 09M 55S 7.1 03 FACEBOOK.COM SOCIAL 639,600,000 11M 10S 9.3 04 YOUTUBE.COM TV & VIDEO 608,500,000 20M 50S 8.2 05 ORANGE.FR TELECOMS 207,000,000 07M 55S 8.7 06 AMAZON.FR SHOPPING 197,500,000 07M 48S 10.9 07 WIKIPEDIA.ORG REFERENCE 194,500,000 03M 54S 2.8 08 LEBONCOIN.FR SHOPPING 147,400,000 11M 11S 13.6 09 LIVE.COM EMAIL 129,800,000 07M 19S 8.5 10 YAHOO.COM NEWS 123,000,000 07M 20S 6.6 # WEBSITE CATEGORY MONTHLY TRAFFIC TIME PER VISIT PAGES PER VISIT
- 26. 26 2019 JAN SOURCE: ALEXA (JANUARY 2019). NOTES: βTIME / DAYβ FIGURES REPRESENT ALEXAβS ESTIMATES OF THE AVERAGE DAILY AMOUNT OF TIME THAT VISITORS SPEND ON THE SITE FOR DAYS WHEN THEY VISIT THE SITE, MEASURED IN MINUTES AND SECONDS. ADVISORY: SOME WEBSITES FEATURED IN THIS RANKING MAY CONTAIN ADULT CONTENT. PLEASE USE CAUTION WHEN VISITING UNKNOWN WEBSITES. ALEXAβS TOP WEBSITES RANKING OF WEBSITES BY THE NUMBER OF VISITORS AND TOTAL PAGE VIEWS 11 TWITTER.COM 06M 23S 3.21 12 LIVEJASMIN.COM 01M 29S 1.40 13 FREE.FR 03M 28S 3.01 14 NETFLIX.COM 02M 04S 1.79 15 CDISCOUNT.COM 05M 41S 5.63 16 PORNHUB.COM 08M 43S 3.35 17 LABANQUEPOSTALE.FR 04M 56S 7.11 18 INSTAGRAM.COM 05M 47S 3.86 19 EBAY.FR 07M 46S 6.53 20 XHAMSTER.COM 12M 58S 10.07 01 GOOGLE.COM 07M 42S 9.54 02 YOUTUBE.COM 08M 47S 5.02 03 GOOGLE.FR 05M 58S 7.58 04 FACEBOOK.COM 09M 43S 4.03 05 AMAZON.FR 06M 37S 7.27 06 WIKIPEDIA.ORG 04M 15S 3.15 07 ORANGE.FR 08M 31S 5.98 08 YAHOO.COM 04M 01S 3.60 09 LIVE.COM 03M 53S 3.76 10 LEBONCOIN.FR 06M 26S 4.32 # WEBSITE TIME / DAY PAGES / VISIT # WEBSITE TIME / DAY PAGES / VISIT
- 27. 27 2019 JAN SOURCE: GOOGLE TRENDS (ACCESSED JANUARY 2019); KEPIOS ANALYSIS. NOTES: GOOGLE DOES NOT PUBLISH SEARCH VOLUMES, BUT THE βINDEXβ COLUMN SHOWS RELATIVE VOLUMES FOR EACH QUERY COMPARED TO SEARCH VOLUMES FOR THE TOP QUERY (AN INDEX OF 50 MEANS THAT THE QUERY RECEIVED 50% OF THE SEARCH VOLUME OF THE TOP QUERY). YEAR-ON-YEAR CHANGE FIGURES COMPARE INDEX VALUES FOR EACH QUERY IN DECEMBER 2018 TO DECEMBER 2017. TOP GOOGLE SEARCH QUERIES IN 2018 BASED ON SEARCHES THROUGHOUT 2018 11 PROGRAMME TV 28 12 GMAIL 24 13 AMAZON 23 14 HOTMAIL 23 15 YAHOO 22 16 FOOT 21 17 CREDIT AGRICOLE 19 18 FREE 18 19 SNCF 18 20 SFR 18 01 FACEBOOK 100 02 METEO 73 03 BON COIN 66 04 YOUTUBE 64 05 GOOGLE 56 06 LE BON COIN 53 07 TRADUCTION 46 08 TV 44 09 ORANGE 39 10 MΓTΓO 36 # SEARCH QUERY INDEX # SEARCH QUERY INDEX
- 28. 28 2019 JAN SOURCE: GLOBALWEBINDEX (Q2 & Q3 2018). FIGURES REPRESENT THE FINDINGS OF A BROAD SURVEY OF INTERNET USERS AGED 16-64. CONTENT STREAMING ACTIVITIES PERCENTAGE OF INTERNET USERS WHO STREAM EACH KIND OF CONTENT EACH MONTH [SURVEY BASED] 83% 34% 5.4% 9.8% 6.9% WATCH VIDEOS ONLINE STREAM TV CONTENT VIA THE INTERNET PLAY GAMES STREAMED LIVE VIA THE INTERNET WATCH LIVE STREAMS OF OTHERS PLAYING GAMES WATCH E-SPORTS TOURNAMENTS
- 29. 29 2019 JAN SOURCE: GLOBALWEBINDEX (Q2 & Q3 2018). FIGURES REPRESENT THE FINDINGS OF A BROAD SURVEY OF INTERNET USERS AGED 16-64. USE OF INTERNET TECHNOLOGIES PERCENTAGE OF INTERNET USERS THAT USE EACH TOOL OR SERVICE EACH MONTH 19% 8.6% 37% 15% VOICE SEARCH OR VOICE COMMANDS RIDE-HAILING SERVICES AD-BLOCKING TOOLS VIRTUAL PRIVATE NETWORK (VPN) global web index
- 31. 31 2019 JAN SOURCES: LATEST DATA PUBLISHED BY SOCIAL MEDIA PLATFORMS VIA PRESS RELEASES, INVESTOR EARNINGS ANNOUNCEMENTS, AND IN SELF-SERVE ADVERTISING TOOLS; ARAB SOCIAL MEDIA REPORT; TECHRASA; NIKI AGHAEI; ROSE.RU; KEPIOS ANALYSIS. SOCIAL MEDIA OVERVIEW BASED ON MONTHLY ACTIVE USERS OF THE MOST ACTIVE SOCIAL MEDIA PLATFORMS 38.00 58% 33.00 50% MILLION MILLION TOTAL NUMBER OF ACTIVE SOCIAL MEDIA USERS ACTIVE SOCIAL MEDIA USERS AS A PERCENTAGE OF TOTAL POPULATION TOTAL NUMBER OF ACTIVE SOCIAL USERS ACCESSING VIA MOBILE DEVICES ACTIVE MOBILE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION
- 32. 32 2019 JAN SOURCE: GLOBALWEBINDEX (Q2 & Q3 2018). FIGURES REPRESENT THE FINDINGS OF A BROAD SURVEY OF INTERNET USERS AGED 16-64. FIGURES FOR βTIME SPENTβ ARE DAILY AVERAGES, IN HOURS AND MINUTES.*NOTE: FIGURE FOR SOCIAL MEDIA ACCOUNTS MAY NOT INDICATE ACTIVE USE OF ALL ACCOUNTS EVERY MONTH. SOCIAL MEDIA BEHAVIOURS HOW INTERNET USERS ENGAGE WITH SOCIAL MEDIA [SURVEY BASED] 94% 70% 1H 17M 5.8 9.5% VISITED OR USED A SOCIAL NETWORK OR MESSAGING SERVICE IN THE PAST MONTH ACTIVELY ENGAGED WITH OR CONTRIBUTED TO SOCIAL MEDIA IN THE PAST MONTH AVERAGE AMOUNT OF TIME PER DAY SPENT USING SOCIAL MEDIA AVERAGE NUMBER OF SOCIAL MEDIA ACCOUNTS PER INTERNET USER* PERCENTAGE OF INTERNET USERS WHO USE SOCIAL MEDIA FOR WORK PURPOSES global web index global web index
- 33. 33 2019 JAN SOURCE: GLOBALWEBINDEX (Q2 & Q3 2018). FIGURES REPRESENT THE FINDINGS OF A BROAD SURVEY OF INTERNET USERS AGED 16-64. 78% 74% 51% 35% 31% 30% 28% 21% 21% 19% 10% 7% 7% 7% 7% 6% YOUTUBE FACEBOOK FB MESSENGER INSTAGRAM WHATSAPP SNAPCHAT TWITTER SKYPE PINTEREST LINKEDIN TWITCH TUMBLR COPAINS D'AVANT VIADEO BADOO VIBER MOST ACTIVE SOCIAL MEDIA PLATFORMS PERCENTAGE OF INTERNET USERS WHO REPORT USING EACH PLATFORM [SURVEY BASED] SOCIAL NETWORK MESSENGER / VOIP
- 34. 34 2019 JAN SOURCE: EACH PLATFORMβS SELF-SERVE ADVERTISING TOOLS (JANUARY 2019). *NOTE: FIGURES REPRESENT ADDRESSABLE ADVERTISING AUDIENCES ONLY, AND MAY NOT REFLECT TOTAL ACTIVE USERS OR MEMBER BASES. ADVISORY: FIGURES FOR LINKEDIN REPRESENT REGISTERED MEMBERS, SO ARE NOT DIRECTLY COMPARABLE TO FIGURES FOR OTHER PLATFORMS. SOCIAL MEDIA ADVERTISING AUDIENCES A COMPARISON OF THE TOTAL ADDRESSABLE ADVERTISING AUDIENCE* OF SELECTED SOCIAL MEDIA PLATFORMS 51% 49% 53% 47% 37% 63% 55% 45% 47% 53% 35.00 17.00 5.56 18.50 17.00 MILLION MILLION MILLION MILLION MILLION TOTAL ADVERTISING AUDIENCE ON FACEBOOK (MONTHLY ACTIVE USERS) TOTAL ADVERTISING AUDIENCE ON INSTAGRAM (MONTHLY ACTIVE USERS) TOTAL ADVERTISING AUDIENCE ON TWITTER (MONTHLY ACTIVE USERS) TOTAL ADVERTISING AUDIENCE ON SNAPCHAT (MONTHLY ACTIVE USERS) TOTAL ADVERTISING AUDIENCE ON LINKEDIN (REGISTERED MEMBERS) FEMALE FEMALEFEMALEFEMALEFEMALEMALE MALEMALEMALEMALE
- 35. 35 2019 JAN SOURCE: EACH PLATFORMβS SELF-SERVE ADVERTISING TOOLS (JANUARY 2019). *NOTE: FIGURES REPRESENT ADDRESSABLE ADVERTISING AUDIENCES ONLY, AND MAY NOT REFLECT TOTAL ACTIVE USERS OR MEMBER BASES. ADVISORY: FIGURES FOR LINKEDIN REPRESENT REGISTERED MEMBERS, SO ARE NOT DIRECTLY COMPARABLE TO FIGURES FOR OTHER PLATFORMS. SOCIAL MEDIA AUDIENCES: QUARTERLY GROWTH THE QUARTERLY CHANGE IN THE TOTAL ADDRESSABLE ADVERTISING AUDIENCES* OF SELECTED SOCIAL MEDIA PLATFORMS +2.9% +6.3% +1.5% -10% 0% QUARTERLY CHANGE IN THE TOTAL ADVERTISING AUDIENCE ON FACEBOOK (MONTHLY ACTIVE USERS) QUARTERLY CHANGE IN THE TOTAL ADVERTISING AUDIENCE ON INSTAGRAM (MONTHLY ACTIVE USERS) QUARTERLY CHANGE IN THE TOTAL ADVERTISING AUDIENCE ON TWITTER (MONTHLY ACTIVE USERS) QUARTERLY CHANGE IN THE TOTAL ADVERTISING AUDIENCE ON SNAPCHAT (MONTHLY ACTIVE USERS) QUARTERLY CHANGE IN THE TOTAL ADVERTISING AUDIENCE ON LINKEDIN (REGISTERED MEMBERS)
- 36. 36 2019 JAN SOURCE: EXTRAPOLATED FROM FACEBOOK DATA (JANUARY 2019); KEPIOS ANALYSIS. NOTE: FACEBOOK DOES NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN βMALEβ OR βFEMALEβ. 2.5% 9% 13% 10% 8% 5.2% 4.1% 2.2% 10% 13% 9% 7% 4.1% 3.6% SOCIAL MEDIA AUDIENCE PROFILE BASED ON THE COMBINED ADVERTISING AUDIENCES OF FACEBOOK, INSTAGRAM, AND FACEBOOK MESSENGER YEARS OLD YEARS OLDYEARS OLDYEARS OLDYEARS OLDYEARS OLDYEARS OLD 13 β 17 18 β 24 25 β 34 35 β 44 45 β 54 55 β 64 65+ FEMALE MALE
- 37. 37 2019 JAN SOURCE: FACEBOOK (JANUARY 2019); KEPIOS ANALYSIS. *NOTE: FACEBOOK DOES NOT PUBLISH ADVERTISING AUDIENCE DATA FOR GENDERS OTHER THAN βMALEβ AND βFEMALEβ. ADVISORY: FIGURES REPORTED ON THIS CHART ARE BASED ON FACEBOOKβS ADDRESSABLE ADVERTISING AUDIENCE, AND MAY NOT MATCH TOTAL MONTHLY ACTIVE USERS. AS A RESULT, FIGURES ON THIS CHART ARE NOT DIRECTLY COMPARABLE TO THE βMONTHLY ACTIVE FACEBOOK USERSβ FIGURE THAT WE REPORTED IN OUR DIGITAL 2018 REPORTS. FACEBOOK AUDIENCE OVERVIEW BASED ON FACEBOOKβS TOTAL ADDRESSABLE ADVERTISING AUDIENCE 35.00 64% +2.9% 51% 49% MILLION NUMBER OF PEOPLE THAT FACEBOOK REPORTS CAN BE REACHED WITH ADVERTS ON FACEBOOK PERCENTAGE OF ADULTS AGED 13+ THAT CAN BE REACHED WITH ADVERTS ON FACEBOOK QUARTER-ON- QUARTER GROWTH IN FACEBOOK ADVERTISING REACH PERCENTAGE OF ITS AD AUDIENCE THAT FACEBOOK REPORTS IS FEMALE* PERCENTAGE OF ITS AD AUDIENCE THAT FACEBOOK REPORTS IS MALE*
- 38. 38 2019 JAN SOURCE: FACEBOOK (JANUARY 2019). *NOTE: FIGURES REPRESENT MEDIAN VALUES FOR ACTIVE FACEBOOK USERS AGED 18 AND ABOVE. FACEBOOK ACTIVITY FREQUENCY THE NUMBER OF TIMES A βTYPICALβ USER* PERFORMS EACH ACTIVITY ON FACEBOOK 1 1 12 6 7 3 2 1 9 7 1 9 5 1 8 NUMBER OF FACEBOOK PAGES LIKED (LIFETIME) POSTS LIKED IN THE PAST 30 DAYS (ALL POST TYPES) COMMENTS MADE IN THE PAST 30 DAYS (ALL POST TYPES) FACEBOOK POSTS SHARED IN THE PAST 30 DAYS (ALL POST TYPES) FACEBOOK ADVERTS CLICKED IN THE PAST 30 DAYS (ANY CLICK TYPE) FEMALE FEMALEFEMALEFEMALEFEMALEMALE MALEMALEMALEMALE
- 39. 39 2019 JAN SOURCE: LOCOWISE (JANUARY 2019). FIGURES REPRESENT AVERAGES FOR Q4 2018. NOTE: FIGURES REPRESENT AVERAGES FOR A BROAD RANGE OF DIFFERENT PAGES. ON AVERAGE, PAGES WITH LARGER AUDIENCES (I.E. GREATER NUMBERS OF βPAGE LIKES) WILL EXPERIENCE LOWER LEVELS OF ORGANIC REACH. ADVISORY: MANY LARGE BRAND PAGES WILL EXPERIENCE SIGNIFICANTLY LOWER LEVELS OF ORGANIC REACH AND ENGAGEMENT COMPARED TO THE AVERAGES QUOTED HERE. FACEBOOK PAGE REACH BENCHMARKS AVERAGE MONTHLY GROWTH IN PAGE LIKES (βFANSβ), AVERAGE REACH OF PAGE POSTS, AND THE CONTRIBUTION OF PAID MEDIA +0.14% 9.2% 7.8% 27% 28% AVERAGE MONTHLY CHANGE IN PAGE LIKES AVERAGE POST REACH vs. PAGE LIKES AVERAGE ORGANIC REACH vs. PAGE LIKES PERCENTAGE OF PAGES USING PAID MEDIA AVERAGE PAID REACH vs. TOTAL REACH
- 40. 40 2019 JAN SOURCE: LOCOWISE (JANUARY 2019). FIGURES REPRESENT AVERAGES FOR Q4 2018. *NOTE: FIGURES REPRESENT AVERAGES FOR A BROAD RANGE OF DIFFERENT PAGES. ON AVERAGE, PAGES WITH LARGER AUDIENCES (I.E. GREATER NUMBERS OF βPAGE LIKESβ) WILL EXPERIENCE LOWER LEVELS OF ENGAGEMENT ACROSS ALL POST TYPES. ADVISORY: MANY LARGE BRAND PAGES WILL EXPERIENCE SIGNIFICANTLY LOWER LEVELS OF ORGANIC REACH AND ENGAGEMENT COMPARED TO THE AVERAGES QUOTED HERE. FACEBOOK ENGAGEMENT BENCHMARKS THE NUMBER OF PEOPLE WHO ENGAGE WITH A FACEBOOK PAGEβS POSTS vs. PAGE REACH 4.15% 6.48% 5.40% 4.23% 2.61% AVERAGE ENGAGEMENT RATE FOR FACEBOOK PAGE POSTS (ALL TYPES OF POST, ALL TYPES OF PAGE*) AVERAGE ENGAGEMENT RATE FOR FACEBOOK PAGE VIDEO POSTS (ALL TYPES OF PAGE*) AVERAGE ENGAGEMENT RATE FOR FACEBOOK PAGE PHOTO POSTS (ALL TYPES OF PAGE*) AVERAGE ENGAGEMENT RATE FOR FACEBOOK PAGE LINK POSTS (ALL TYPES OF PAGE*) AVERAGE ENGAGEMENT RATE FOR FACEBOOK PAGE STATUS POSTS (ALL TYPES OF PAGE*)
- 41. 41 2019 JAN SOURCE: INSTAGRAM (JANUARY 2019); KEPIOS ANALYSIS. *NOTE: INSTAGRAM DOES NOT PUBLISH ADVERTISING AUDIENCE DATA FOR GENDERS OTHER THAN βMALEβ AND βFEMALEβ. INSTAGRAM AUDIENCE OVERVIEW BASED ON INSTAGRAMβS TOTAL ADDRESSABLE ADVERTISING AUDIENCE 17.00 31% +6.3% 53% 47% MILLION NUMBER OF PEOPLE THAT INSTAGRAM REPORTS CAN BE REACHED WITH ADVERTS ON INSTAGRAM PERCENTAGE OF ADULTS AGED 13+ THAT CAN BE REACHED WITH ADVERTS ON INSTAGRAM QUARTER-ON- QUARTER GROWTH IN INSTAGRAM ADVERTISING REACH PERCENTAGE OF ITS AD AUDIENCE THAT INSTAGRAM REPORTS IS FEMALE* PERCENTAGE OF ITS AD AUDIENCE THAT INSTAGRAM REPORTS IS MALE*
- 42. 42 2019 JAN SOURCE: TWITTER (JANUARY 2019); KEPIOS ANALYSIS. *NOTE: TWITTER DOES NOT PUBLISH ADVERTISING AUDIENCE DATA FOR GENDERS OTHER THAN βMALEβ AND βFEMALEβ. GENDER SHARE FIGURES EXTRAPOLATED FROM AVAILABLE DATA. TWITTER AUDIENCE OVERVIEW BASED ON TWITTERβS TOTAL ADDRESSABLE ADVERTISING AUDIENCE 5.56 10% +1.5% 37% 63% MILLION NUMBER OF PEOPLE THAT TWITTER REPORTS CAN BE REACHED WITH ADVERTS ON TWITTER PERCENTAGE OF ADULTS AGED 13+ THAT CAN BE REACHED WITH ADVERTS ON TWITTER QUARTER-ON- QUARTER GROWTH IN TWITTER ADVERTISING REACH PERCENTAGE OF ITS AD AUDIENCE THAT TWITTER REPORTS IS FEMALE* PERCENTAGE OF ITS AD AUDIENCE THAT TWITTER REPORTS IS MALE*
- 43. 43 2019 JAN SOURCE: SNAPCHAT (JANUARY 2019); KEPIOS ANALYSIS. *NOTE: SNAPCHAT DOES NOT PUBLISH ADVERTISING AUDIENCE DATA FOR GENDERS OTHER THAN βMALEβ AND βFEMALEβ, BUT THE DATA THAT THE PLATFORM REPORTS FOR MALE AND FEMALE AUDIENCES DO NOT SUM TO 100% OF THE TOTAL AUDIENCE FIGURE. SNAPCHAT AUDIENCE OVERVIEW BASED ON SNAPCHATβS TOTAL ADDRESSABLE ADVERTISING AUDIENCE 18.50 34% -10% 55% 45% MILLION NUMBER OF PEOPLE THAT SNAPCHAT REPORTS CAN BE REACHED WITH ADVERTS ON SNAPCHAT PERCENTAGE OF ADULTS AGED 13+ THAT CAN BE REACHED WITH ADVERTS ON SNAPCHAT QUARTER-ON- QUARTER GROWTH IN SNAPCHAT ADVERTISING REACH PERCENTAGE OF ITS AD AUDIENCE THAT SNAPCHAT REPORTS IS FEMALE* PERCENTAGE OF ITS AD AUDIENCE THAT SNAPCHAT REPORTS IS MALE*
- 44. 44 2019 JAN SOURCE: LINKEDIN (JANUARY 2019); KEPIOS ANALYSIS.*NOTE: LINKEDINβS ADVERTISING AUDIENCE FIGURES ARE BASED ON TOTAL MEMBERS, NOT MONTHLY ACTIVE USERS. LINKEDIN DOES NOT REPORT ADVERTISING AUDIENCE FIGURES FOR GENDERS OTHER THAN βMALEβ OR βFEMALEβ. GENDER DATA HAVE BEEN EXTRAPOLATED BASED ON AVAILABLE DATA. LINKEDIN AUDIENCE OVERVIEW BASED ON LINKEDINβS TOTAL ADDRESSABLE ADVERTISING AUDIENCE 17.00 33% 0% 47% 53% MILLION NUMBER OF PEOPLE THAT LINKEDIN REPORTS CAN BE REACHED WITH ADVERTS ON LINKEDIN PERCENTAGE OF ADULTS AGED 18+ THAT CAN BE REACHED WITH ADVERTS ON LINKEDIN QUARTER-ON- QUARTER GROWTH IN LINKEDIN ADVERTISING REACH PERCENTAGE OF ITS AD AUDIENCE THAT LINKEDIN REPORTS IS FEMALE* PERCENTAGE OF ITS AD AUDIENCE THAT LINKEDIN REPORTS IS MALE*
- 45. 45 2019 JAN SOURCE: GOOGLE TRENDS (ACCESSED JANUARY 2019); KEPIOS ANALYSIS. NOTES: GOOGLE DOES NOT PUBLISH SEARCH VOLUMES, BUT THE βINDEXβ COLUMN SHOWS RELATIVE VOLUMES FOR EACH QUERY COMPARED TO SEARCH VOLUMES FOR THE TOP QUERY (AN INDEX OF 50 MEANS THAT THE QUERY RECEIVED 50% OF THE SEARCH VOLUME OF THE TOP QUERY). TOP YOUTUBE SEARCH QUERIES IN 2018 BASED ON SEARCHES ON THE YOUTUBE PLATFORM THROUGHOUT 2018 11 MAITRE GIMS 24 12 ASMR 18 13 BOOBA 15 14 MINECRAFT 14 15 VALD 14 16 NINHO 14 17 NISKA 13 18 BELLA CIAO 13 19 MUSIQUE 2018 12 20 FILM COMPLET EN FRANCAIS 12 01 MUSIQUE 100 02 FILM 58 03 FORTNITE 57 04 CHANSON 51 05 LIVE 36 06 BANDE ANNONCE 34 07 MUSIC 32 08 JUL 27 09 SQUEEZIE 27 10 DADJU 25 # SEARCH QUERY INDEX # SEARCH QUERY INDEX
- 46. 46 MOBILE USE
- 47. 47 2019 JAN SOURCE: GSMA INTELLIGENCE (Q4 2018 AND JANUARY 2019). ADVISORY: GSMA INTELLIGENCE HAVE REVISED SOME HISTORICAL FIGURES IN THE PAST YEAR, SO THE FIGURES SHOWN HERE MAY NOT BE DIRECTLY COMPARABLE TO THE DATA WE REPORTED IN OUR DIGITAL 2018 REPORTS. MOBILE CONNECTIONS BY TYPE BASED ON THE NUMBER OF CELLULAR CONNECTIONS (NOTE: NOT UNIQUE INDIVIDUALS) 64.70 99% 9% 91% 85% MILLION TOTAL NUMBER OF MOBILE CONNECTIONS MOBILE CONNECTIONS AS A PERCENTAGE OF TOTAL POPULATION PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G)
- 48. 48 2019 JAN SOURCE: GSMA INTELLIGENCE. TO ACCESS THE COMPLETE MOBILE CONNECTIVITY INDEX, VISIT HTTP://WWW.MOBILECONNECTIVITYINDEX.COM/ MOBILE CONNECTIVITY INDEX GSMA INTELLIGENCEβS ASSESSMENT OF KEY ENABLERS AND DRIVERS OF MOBILE CONNECTIVITY 79.87 72.96 79.51 86.08 81.47 OVERALL COUNTRY INDEX SCORE MOBILE NETWORK INFRASTRUCTURE AFFORDABILITY OF DEVICES & SERVICES CONSUMER READINESS AVAILABILITY OF RELEVANT CONTENT & SERVICES OUT OF A MAXIMUM POSSIBLE SCORE OF 100 OUT OF A MAXIMUM POSSIBLE SCORE OF 100 OUT OF A MAXIMUM POSSIBLE SCORE OF 100 OUT OF A MAXIMUM POSSIBLE SCORE OF 100 OUT OF A MAXIMUM POSSIBLE SCORE OF 100
- 49. 49 2019 JANJAN 2019 SOURCE: GLOBALWEBINDEX (Q2 & Q3 2018). FIGURES REPRESENT THE FINDINGS OF A BROAD SURVEY OF INTERNET USERS AGED 16-64. MOBILE ACTIVITIES PERCENTAGE OF INTERNET USERS PERFORMING EACH ACTIVITY ON A MOBILE PHONE EACH MONTH [SURVEY BASED] 61% 67% 47% 40% 53% PERCENTAGE OF INTERNET USERS USING MOBILE MESSENGERS PERCENTAGE OF INTERNET USERS WATCHING VIDEOS ON MOBILE PERCENTAGE OF INTERNET USERS PLAYING GAMES ON MOBILE PERCENTAGE OF INTERNET USERS USING MOBILE BANKING PERCENTAGE OF INTERNET USERS USING MOBILE MAP SERVICES global web index global web index
- 50. 50 2019 JAN SOURCE: APP ANNIE (JANUARY 2019); KEPIOS ANALYSIS. CONSUMER SPEND FIGURES ARE IN U.S. DOLLARS. NOTE: FIGURES REPRESENT VALUES FOR THE LOCAL COUNTRY / TERRITORY ONLY. MOBILE APPS: INSTALLS vs. USAGE A CLOSER LOOK AT THE NUMBER OF APPS DOWNLOADED AND INSTALLED, COMPARED TO THE NUMBER OF APPS USED 1.839 $1.362 98 34 BILLION BILLION NUMBER OF MOBILE APPS DOWNLOADED DURING FULL YEAR 2018 TOTAL CONSUMER SPENDING ON MOBILE APPS DURING 2018 (U.S. DOLLARS) AVERAGE NUMBER OF APPS INSTALLED PER SMARTPHONE DEVICE AVERAGE NUMBER OF MOBILE APPS USED PER MONTH PER SMARTPHONE
- 51. 51 2019 JAN SOURCE: APP ANNIE (JANUARY 2019). BASED ON COMBINED DATA FOR ANDROID AND IPHONE DEVICES. NOTE: DOES NOT INCLUDE DATA FOR DOWNLOADS FROM THIRD-PARTY ANDROID STORES. MOBILE APP RANKINGS: ACTIVE USERS RANKINGS OF TOP MOBILE APPS AND GAMES BY AVERAGE MONTHLY ACTIVE USERS THROUGHOUT 2018 RANKING OF MOBILE APPS BY MONTHLY ACTIVE USERS RANKING OF MOBILE GAMES BY MONTHLY ACTIVE USERS 01 FACEBOOK FACEBOOK 02 FACEBOOK MESSENGER FACEBOOK 03 WHATSAPP MESSENGER FACEBOOK 04 INSTAGRAM FACEBOOK 05 SNAPCHAT SNAP 06 WAZE GOOGLE 07 SHAZAM APPLE 08 LEBONCOIN SCHIBSTED 09 AMAZON AMAZON 10 NETFLIX NETFLIX 01 CANDY CRUSH SAGA ACTIVISION BLIZZARD 02 CLASH ROYALE SUPERCELL 03 POKΓMON GO NIANTIC 04 FDJ LA FRANCAISE DES JEUX 05 CLASH OF CLANS SUPERCELL 06 HELIX JUMP VOODOO 07 CANDY CRUSH SODA SAGA ACTIVISION BLIZZARD 08 WORD CONNECT: SEARCH THE WORD ZENJOY 09 SUBWAY SURFERS KILOO 10 PIANO TILES 2 CHEETAH MOBILE # APP NAME DEVELOPER # APP NAME DEVELOPER
- 52. 52 2019 JAN SOURCE: APP ANNIE (JANUARY 2019). BASED ON COMBINED DATA FOR THE GOOGLE PLAY AND APPLE iOS APP STORES. NOTE: DOES NOT INCLUDE DATA FOR DOWNLOADS FROM THIRD-PARTY ANDROID STORES. MOBILE APP RANKINGS: DOWNLOADS RANKINGS OF TOP MOBILE APPS AND GAMES BY THE NUMBER OF DOWNLOADS IN 2018 RANKING OF MOBILE APPS BY DOWNLOADS RANKING OF MOBILE GAMES BY DOWNLOADS 01 FACEBOOK MESSENGER FACEBOOK 02 WHATSAPP MESSENGER FACEBOOK 03 SNAPCHAT SNAP 04 NETFLIX NETFLIX 05 INSTAGRAM FACEBOOK 06 YUKA - SCAN DE PRODUITS KILIWEB 07 WISH CONTEXTLOGIC 08 WAZE GOOGLE 09 BITMOJI SNAP 10 TIK TOK TOUTIAO 01 HELIX JUMP VOODOO 02 LOVE BALLS SUPERTAPX 03 PIXEL ART EASYBRAIN 04 KNIFE HIT UBISOFT 05 RISE UP SERKAN OZYILMAZ 06 SUBWAY SURFERS KILOO 07 HAPPY GLASS APPLOVIN 08 WORD CROSS FRENCH WEPLAY WORD GAMES 09 PUBG MOBILE TENCENT 10 FORTNITE EPIC GAMES # APP NAME DEVELOPER # APP NAME DEVELOPER
- 53. 53 2019 JAN SOURCE: APP ANNIE (JANUARY 2019). BASED ON COMBINED DATA FOR THE GOOGLE PLAY AND APPLE iOS APP STORES. NOTE: DOES NOT INCLUDE DATA FOR DOWNLOADS FROM THIRD-PARTY ANDROID STORES. MOBILE APP RANKINGS: REVENUE RANKINGS OF TOP MOBILE APPS AND GAMES BY TOTAL REVENUE GENERATED IN 2018 RANKING OF MOBILE APPS BY REVENUE RANKING OF MOBILE GAMES BY REVENUE 01 NETFLIX NETFLIX 02 DEEZER DEEZER 03 TINDER INTERACTIVECORP (IAC) 04 ADOPTAGUY GEB ADOPTAGUY 05 BADOO BADOO 06 LOVOO THE MEET GROUP 07 HAPPN HAPPN 08 MYCANAL VIVENDI 09 GOOGLE DRIVE GOOGLE 10 MEETIC INTERACTIVECORP (IAC) 01 DRAGON BALL Z DOKKAN BATTLE BANDAI NAMCO 02 CLASH ROYALE SUPERCELL 03 CANDY CRUSH SAGA ACTIVISION BLIZZARD 04 CLASH OF CLANS SUPERCELL 05 SUMMONERS WAR GAMEVIL 06 LORDS MOBILE IGG 07 CANDY CRUSH SODA SAGA ACTIVISION BLIZZARD 08 GARDENSCAPES - NEW ACRES PLAYRIX 09 POKΓMON GO NIANTIC 10 HOMESCAPES PLAYRIX # APP NAME DEVELOPER # APP NAME DEVELOPER
- 55. 55 2019 JAN SOURCE: WORLD BANK GLOBAL FINANCIAL INCLUSION DATA (LATEST AVAILABLE DATA, ACCESSED JANUARY 2019). NOTE: FIGURES REPRESENT THE PERCENTAGE OF ADULTS AGED 15+, NOT TOTAL POPULATION. FINANCIAL INCLUSION FACTORS PERCENTAGE OF THE POPULATION AGED 15+ THAT REPORTS OWNING OR USING EACH FINANCIAL PRODUCT OR SERVICE 41% 41% 67% 68% 94% 41% [N/A] 67% HAS AN ACCOUNT WITH A FINANCIAL INSTITUTION HAS A CREDIT CARD HAS A MOBILE MONEY ACCOUNT MAKES ONLINE PURCHASES AND / OR PAYS BILLS ONLINE PERCENTAGE OF WOMEN WITH A CREDIT CARD PERCENTAGE OF MEN WITH A CREDIT CARD PERCENTAGE OF WOMEN MAKING ONLINE TRANSACTIONS PERCENTAGE OF MEN MAKING ONLINE TRANSACTIONS
- 56. 56 2019 JAN SOURCE: GLOBALWEBINDEX (Q2 & Q3 2018). FIGURES REPRESENT THE FINDINGS OF A BROAD SURVEY OF INTERNET USERS AGED 16-64. E-COMMERCE ACTIVITIES PERCENTAGE OF INTERNET USERS WHO REPORT PERFORMING EACH ACTIVITY IN THE PAST MONTH [SURVEY BASED] 81% 87% 71% 57% 26% SEARCHED ONLINE FOR A PRODUCT OR SERVICE TO BUY VISITED AN ONLINE RETAIL STORE ON THE WEB (ANY DEVICE) PURCHASED A PRODUCT OR SERVICE ONLINE (ANY DEVICE) MADE AN ONLINE PURCHASE VIA A LAPTOP OR DESKTOP COMPUTER MADE AN ONLINE PURCHASE VIA A MOBILE DEVICE global web index global web index
- 57. 57 2019 JAN SOURCE: STATISTA DIGITAL MARKET OUTLOOK FOR E-COMMERCE, E-TRAVEL, AND DIGITAL MEDIA INDUSTRIES (ACCESSED JANUARY 2019). NOTES: FIGURES ARE BASED ON ESTIMATES OF FULL- YEAR CONSUMER SPEND FOR 2018, EXCLUDING B2B SPEND. FIGURES FOR DIGITAL MUSIC AND VIDEO GAMES INCLUDE STREAMING. ADVISORY: STATISTA HAVE REVISED THEIR FIGURES FOR 2017 SPEND SINCE LAST YEAR, SO THESE FIGURES WILL NOT BE COMPARABLE TO DATA WE REPORTED IN OUR DIGITAL 2018 REPORTS. E-COMMERCE SPEND BY CATEGORY THE TOTAL ANNUAL AMOUNT SPENT ON CONSUMER E-COMMERCE CATEGORIES, IN U.S. DOLLARS $9.519 $28.12 $397.0 $1.493 BILLION BILLION MILLION BILLION $15.63 $7.647 $10.89 $5.754 BILLION BILLION BILLION BILLION FASHION & BEAUTY ELECTRONICS & PHYSICAL MEDIA FOOD & PERSONAL CARE FURNITURE & APPLIANCES TOYS, DIY & HOBBIES TRAVEL (INCLUDING ACCOMMODATION) DIGITAL MUSIC VIDEO GAMES
- 58. 58 2019 JAN SOURCE: STATISTA DIGITAL MARKET OUTLOOK FOR E-COMMERCE, E-TRAVEL, AND DIGITAL MEDIA INDUSTRIES (ACCESSED JANUARY 2019). NOTES: FIGURES ARE BASED ON ESTIMATES OF FULL- YEAR CONSUMER SPEND FOR 2018, EXCLUDING B2B SPEND. FIGURES FOR DIGITAL MUSIC AND VIDEO GAMES INCLUDE STREAMING. ADVISORY: STATISTA HAVE REVISED THEIR FIGURES FOR 2017 SPEND SINCE LAST YEAR, SO THESE FIGURES WILL NOT BE COMPARABLE TO DATA WE REPORTED IN OUR DIGITAL 2018 REPORTS. E-COMMERCE GROWTH BY CATEGORY ANNUAL CHANGE IN THE TOTAL AMOUNT SPENT ON CONSUMER E-COMMERCE CATEGORIES +9.9% +10% +5.0% +7.6% +12% +9.4% +8.8% +13% FASHION & BEAUTY ELECTRONICS & PHYSICAL MEDIA FOOD & PERSONAL CARE FURNITURE & APPLIANCES TOYS, DIY & HOBBIES TRAVEL (INCLUDING ACCOMMODATION) DIGITAL MUSIC VIDEO GAMES
- 59. 59 2019 JAN SOURCE: STATISTA DIGITAL MARKET OUTLOOK FOR E-COMMERCE INDUSTRY (ACCESSED JANUARY 2019). NOTE: FIGURES ARE BASED ON ESTIMATES OF FULL-YEAR CONSUMER SPEND FOR 2018, EXCLUDING B2B SPEND. ADVISORY: STATISTA HAVE REVISED THEIR FIGURES FOR 2017 SPEND SINCE LAST YEAR, SO THESE FIGURES WILL NOT BE COMPARABLE TO DATA WE REPORTED IN OUR DIGITAL 2018 REPORTS. E-COMMERCE DETAIL: CONSUMER GOODS OVERVIEW OF THE E-COMMERCE MARKET FOR CONSUMER GOODS, WITH VALUES IN U.S. DOLLARS 48.90 75% $49.43 $1,010 MILLION BILLION +0.8% +11% +9.5% TOTAL NUMBER OF PEOPLE PURCHASING CONSUMER GOODS VIA E-COMMERCE PENETRATION OF CONSUMER GOODS E-COMMERCE (TOTAL POPULATION) VALUE OF THE CONSUMER GOODS E-COMMERCE MARKET (TOTAL ANNUAL SALES REVENUE) AVERAGE ANNUAL REVENUE PER USER OF CONSUMER GOODS E-COMMERCE (ARPU) YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE
- 60. 60 2019 JAN SOURCE: WORLDPAY GLOBAL PAYMENTS REPORT (NOVEMBER 2018); KEPIOS ANALYSIS. *NOTE: THE PER-CAPITA E-COMMERCE SPEND FIGURE QUOTED ON THIS CHART IS TAKEN FROM A DIFFERENT SOURCE COMPARED TO THE E-COMMERCE ARPU FIGURES QUOTED ELSEWHERE IN THIS REPORT, SO FIGURES MAY NOT MATCH. RETAIL SPEND FIGURES ARE BASED ON COMBINED E-COMMERCE AND POINT-OF-SALE SPEND, AS REPORTED BY WORLDPAY. E-COMMERCE SPEND IN CONTEXT COMPARING E-COMMERCE SPEND TO POINT-OF-SALE (P.O.S.) SPEND, WITH E-WALLET DETAIL $1,463 $14,339 9.3% 21% 1.0% E-COMMERCE SPEND PER CAPITA* IN U.S. DOLLARS POINT-OF-SALE SPEND PER CAPITA IN U.S. DOLLARS E-COMMERCE SPEND AS A SHARE OF RETAIL SPEND* E-WALLETSβ SHARE OF E-COMMERCE SPEND E-WALLETSβ SHARE OF POINT-OF-SALE SPEND
- 61. 61 2019 JAN SOURCE: GOOGLE TRENDS (ACCESSED JANUARY 2019); KEPIOS ANALYSIS. NOTES: GOOGLE DOES NOT PUBLISH SEARCH VOLUMES, BUT THE βINDEXβ COLUMN SHOWS RELATIVE VOLUMES FOR EACH QUERY COMPARED TO SEARCH VOLUMES FOR THE TOP QUERY (AN INDEX OF 50 MEANS THAT THE QUERY RECEIVED 50% OF THE SEARCH VOLUME OF THE TOP QUERY). TOP GOOGLE SHOPPING QUERIES BASED ON SEARCHES THROUGHOUT 2018 11 HUAWEI 23 12 LACOSTE 22 13 BON COIN 21 14 FILA 20 15 CDISCOUNT 20 16 FNAC 19 17 LEROY MERLIN 19 18 TELEPHONE 18 19 LE BON COIN 18 20 IPHONE 6 17 01 NIKE 100 02 IPHONE 79 03 SAMSUNG 69 04 AMAZON 52 05 ADIDAS 41 06 PS4 40 07 AIR MAX 28 08 SWITCH 28 09 IKEA 25 10 NIKE AIR 25 # SEARCH QUERY INDEX # SEARCH QUERY INDEX
- 62. 62 2019 JAN SOURCE: GLOBALWEBINDEX (Q2 & Q3 2018). FIGURES REPRESENT THE FINDINGS OF A BROAD SURVEY OF INTERNET USERS AGED 16-64. CONNECTED MONEY UNDERSTANDING INTERNET USERSβ ONLINE FINANCIAL ACTIVITIES 40% 13% 26% 2.4% USE MOBILE BANKING MAKE MOBILE PAYMENTS PURCHASE ITEMS ONLINE USING A MOBILE PHONE OWN SOME FORM OF CRYPTOCURRENCY
- 64. HOOTSUITE WE ARE SOCIAL CLICK THE LOGOS BELOW TO READ AND DOWNLOAD THE FULL COLLECTION OF DIGITAL 2019 REPORTS, AND ACCESS ADDITIONAL CONTENT, INSIGHTS AND RESOURCES FROM HOOTSUITE AND WE ARE SOCIAL:
- 65. Learn more at http://www.globalwebindex.com 90% GLOBAL COVERAGE ONGOING DATA COLLECTION ACROSS 45 MARKETS CROSS-DEVICE COVERAGE GlobalWebIndex is the leading provider of audience profiling data to agencies, publishers, and brands worldwide. SPECIAL THANKS: GLOBALWEBINDEX
- 66. Learn more about GSMA Intelligence at http://www.gsmaintelligence.com GSMA Intelligence is the unit within the GSMA that houses the organisationβs extensive database of mobile operator statistics, forecasts, and industry reports. GSMA Intelligenceβs datacoverseveryoperatorgroup,networkandMVNOineverycountryβfromAfghanistan to Zimbabwe. Updated daily, it is the most accurate and complete set of industry metrics available, comprising tens of millions of individual data points. Leadingoperators,vendors,regulators,financialinstitutionsandthird-partyindustryplayers rely on GSMA Intelligence to support strategic decision-making and long-term investment planning. The data is used as an industry reference point and is frequently cited by the media and by the industry itself. GSMA Intelligenceβs team of analysts and experts produce regular thought-leading research reports across a range of industry topics. SPECIAL THANKS: GSMA INTELLIGENCE
- 67. Learn more about Statista at http://www.statista.com 82% OF THE GLOBAL INTERNET POPULATION 150 COUNTRIES AND REGIONS 92% OF WORLDWIDE ECONOMIC POWER MORE THAN 30,000 INTERACTIVE STATISTICS Statista is one of the worldβs largest online statistics databases. Its Digital Market Outlook products provide forecasts, detailed market insights, and key indicators on over 90 digital markets within verticals including e-commerce, digital media, smart home, and e-health for over 150 countries and regions. SPECIAL THANKS: STATISTA
- 68. Learn more about Locowise at http://locowise.com CUSTOM REPORT BUILDER WITH OVER 300 METRICS CAMPAIGN ANALYSIS, TRACKING AND REPORTING INSIGHTS FROM ALL YOUR NETWORKS IN ONE PLACE PREDICTIVE METRICS TO DRIVE FUTURE STRATEGY Locowise is a social media performance measurement platform that helps agencies to manage clients, produce and prove value, and win new business. SPECIAL THANKS: LOCOWISE
- 69. Learn more about SimilarWeb at http://www.similarweb.com WEB INTELLIGENCE APP INTELLIGENCE GLOBAL COVERAGE GRANULAR ANALYSIS SimilarWeb is the pioneer of market intelligence and the standard for understanding the digital world. SimilarWeb provides granular insights about any website or app across all industries in every region. SPECIAL THANKS: SIMILARWEB
- 70. Learn more about App Annie at http://www.appannie.com App Annie is the industryβs most trusted mobile data and analytics platform. The company created the mobile app data market and has been fueling world-class, mobile-first businesses since 2010. App Annieβs mission is to power B2C companiesβ mobile transformation and enable clients to deliver winning consumer experiences. More than 1,000 enterprise clients and 1 million registered users across the globe and spanning all industries rely on App Annie as the gold standard to revolutionize their mobile business. The company is headquartered in San Francisco with offices in 13 countries. 1 MILLION REGISTERED USERS BEST-IN-CLASS DATA COVERAGE ACROSS 150 COUNTRIES UNPARALLELED SERVICE & SUPPORT SPECIAL THANKS: APP ANNIE
- 71. SOCIAL MEDIA BEHAVIOURS: Time spent on social media from GlobalWebIndex (Q2 & Q3 2018)*. Facebook reach and engagement data from Locowise (Q4 2018). MOBILE USERS & CONNECTIONS: GSMA Intelligence (January 2019); Ericsson Mobility Report (November 2018); Ericsson Mobility Calculator and Visualizer tools (accessed January 2019); MOBILE APPS: App Annie (January 2019); SimilarWeb (January 2019). E-COMMERCE USERS & SPEND: Statista Digital Market Outlook (e-Commerce, e-Travel, and digital media industry reports) (accessed January 2019). GlobalWebIndex (Q2 & Q3 2018)*; Worldpay Global Payments Report (November 2018). *METHODOLOGY NOTE: GlobalWebIndex conducts a quarterly survey of a panel of 22 million internet users across 45 countries around the world, representing 90% of the worldβs total internet users. For full details of the companyβs methodology, please visit http://www.globalwebindex.com/ POPULATION & DEMOGRAPHICS: United Nations World Population Prospects, 2017 Revision; US Census Bureau (accessed January 2019); United Nations World Urbanization Prospects, 2018 Revision. LITERACY RATES: UNESCO Institute for Statistics; UNICEF Data; World Bank DataBank; Pew Research; Ethnologue; IndexMundi; CIA World Factbook; Phrasebase (all accessed January 2019). GDP & FINANCIAL INCLUSION DATA: World Bank DataBank; IMF Data; CIA World Factbook (all accessed January 2019). DEVICE USAGE: Google Consumer Barometer (accessed January 2018). Note that data has not been updated in the past 12 months. INTERNET USERS: InternetWorldStats; ITU Statistics; World Bank DataBank; CIA World Factbook; Eurostat Data Explorer; Facebookβs self-serve advertising tools; Techrasa; MidEastMedia.org; local government authorities and telecom regulatory bodies; reports in reputable media (all accessed January 2019). Mobile Internet share based on data from GlobalWebIndex (Q2 & Q3 2018)*, and extrapolations of data reported in Facebookβs self-serve advertising tools. Internet connection speed data from Ookla Speedtest (December 2018). Time spent on the internet from GlobalWebIndex (Q2 & Q3 2018)*. Worldβs top websites from SimilarWeb (December 2018) and Alexa (30 days to 16 January 2019). Google search insights from Google Trends (data for full year 2018). Data on use of voice search and ad blockers from GlobalWebIndex (Q2 & Q3 2018)*. Privacy concern insights from Statista Global Consumer Survey 2018. Content streaming insights from GlobalWebIndex (Q2 & Q3 2018)*. Internet use frequency data from Global Consumer Barometer (accessed January 2018) SOCIAL MEDIA USERS: Company earnings announcements; press releases; remarks by senior platform executives at public events; statements on company websites; reports in reputable media. Top messenger platforms from SimilarWeb (December 2018). SOCIAL MEDIA ADVERTISING AUDIENCES: data extracted from each platformβs self-serve advertising tools (January 2019 and October 2018). Many data points involve further extrapolations of this data. NOTES ON DATA SOURCES
- 72. NOTES ON DATA VARIANCE, MISMATCHES, AND CURIOSITIES Itβs unlikely that one hundred percent of internet users in any given country will use the same social media platform though, so in cases where internet and social media user numbers are the same, itβs likely that the actual number of internet users will be higher than the number weβve reported. Lastly, a number of metrics that we reported in last yearβs Global Digital reports have been revised by the original data provider since publication, and as a result, some figures in this yearβs reports may appear to have changed in unexpected ways. Wherever weβre aware of these changes, weβve included details in the footnotes of each relevant chart, but please use caution when comparing data from different reports in case the original base has changed. If you have any questions about specific data points in these reports, or if youβd like to offer your organisationβs data for consideration in future reports, please email our reports team: [email protected]. This report uses data from a wide variety of sources, including market research agencies, internet and social media companies, governments and public bodies, news media, journalists, and our own internal analysis. Wherever possible, weβve prioritised data sources that provide broader geographical coverage, in order to minimise the potential variations between data points, and offer more reliable comparison across countries. However, where we believe that an individual metric provides a more reliable reference, weβve used such individual numbers to ensure the most accurate reporting. Furthermore, due to differing data collection and treatment methodologies used by these organisations, and the different sample periods during which data were collected, there may be significant differences in the reported metrics for similar data points throughout this report. In particular, data collected via surveys often vary from one report to another, even if those data were collected by the same organisation using the same approach in each wave. Similarly, reports of internet user numbers vary considerably between different sources. In part, this is because there are fewer commercial imperatives for governments and regulators to collect and publish regular internet user data. However, the user numbers published by social media platforms can be a useful proxy for the number of internet users in countries where no other reliable data are available, because all active social media users must have an active internet connection in order to access social media. These data are also more likely to be updated on a regular basis, as social media companies relies on this data to help sell their advertising products and services. As a result, on occasion, weβve used the latest addressable advertising audience data from social media platformsβ self-serve advertising tools to inform our internet user numbers, especially in less-developed economies, where βofficialβ internet user numbers are published less frequently. Consequently, there are a number of instances in this report where the reported number of social media users equals the reported number of internet users.
- 73. DISCLAIMER AND IMPORTANT NOTES This report has been compiled by Kepios Pte. Ltd. (βKepiosβ), We Are Social Ltd. (βWe Are Socialβ) and Hootsuite Inc. (βHootsuiteβ) for informational purposes only, and relies on data from a wide variety of sources, including but not limited to public and private companies, market research firms, government agencies, NGOs, and private individuals. While Kepios, We Are Social, and Hootsuite strive to ensure that all data and charts contained in this report are, as at the time of publishing, accurate and up-to-date, neither Kepios, nor We Are Social, nor Hootsuite shall be responsible for any errors or omissions contained in this report, or for the results obtained from its use. All information contained in this report is provided βas isβ, with no guarantee whatsoever of its accuracy, completeness, correctness or non-infringement of third- party rights and without warranty of any kind, express or implied, including without limitation, warranties of merchantability or fitness for any particular purpose. This report contains data, tables, figures, maps, flags, analyses and technical notes that relate to various geographical territories around the world, however reference to these territories and any associated elements (including names and flags) does not imply the expression of any opinion whatsoever on the part of Kepios, We Are Social, Hootsuite, or any of the featured brands, nor any of those organisationsβ partners, affiliates, employees or agents, concerning the legal status of any country, territory, city or area or of its authorities, or concerning the delimitation of its frontiers or boundaries. This report is provided with the understanding that it does not constitute professional advice or services of any kind and should therefore not be substituted for independent investigations, thought or judgment. Accordingly, neither Kepios, nor We Are Social, nor Hootsuite, nor any of the brands or organisations featured or cited herein, nor any of their partners, affiliates, group companies, employees or agents shall, to the fullest extent permitted by law, be liable to you or anyone else for any direct, indirect, punitive, incidental, special, consequential, exemplary or similar loss or damage, or loss or damage of any kind, suffered by you or anyone else as a result of any use, action or decision taken by you or anyone else in any way connected to this report or the information contained herein, or the result(s) thereof, even if advised of the possibility of such loss or damage. This report may contain references to third parties, however this report does not endorse any such third parties or their products or services, nor is this report sponsored, endorsed or associated with such third parties. Except for those portions of this report relating to the perspectives of Hootsuite or We Are Social, this report and any opinions contained herein have been prepared by Kepios, and have not been specifically approved or disapproved by Hootsuite. This report is subject to change without notice. To ensure that you have the most up-to-date version of this report, please visit our reports website at https://datareportal.com.
- 74. HTTPS://DATAREPORTAL.COM ALLTHENUMBERSYOUNEED CLICK HERE TO ACCESS OUR COMPLETE COLLECTION OF FREE REPORTS: THOUSANDS OF CHARTS PACKED WITH DATA AND TRENDS TO HELP YOU UNDERSTAND DIGITAL BEHAVIOURS IN EVERY COUNTRY ACROSS THE WORLD
- 75. We are a socially-led creative agency. We are a global team of more than 750 people with a common purpose: to connect people and brands in meaningful ways. We believe in people before platforms and the power of social insight to drive business value. We call this social thinking. We already work with many of the worldβs top brands, including adidas, Netflix, Samsung, Lavazza, and Google. If youβd like to work with us, visit https://wearesocial.com
- 76. Hootsuite is the leader in social media management. With our expertise, best-in-breed partnerships, and scale, weβll help your organization succeed with social. Explore how our solution can help: https://hootsuite.com