Digital Innovation (Digital vs Traditional Marketing)
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The document discusses the importance of digital innovation in branding and marketing, emphasizing the cultural shift from traditional to digital platforms. It highlights the cost-efficiency, accountability, and scalability of digital marketing, providing examples and statistics that showcase its effectiveness over traditional methods. The author stresses the need for businesses to invest in digital marketing to stay competitive and successfully engage with their target audiences.
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Digital Innovation (Digital vs Traditional Marketing)
- 1. DIGITAL INNOVATION A N O U T L O O K B E Y O N D S A L E S A N D M A R K E T I N G
- 2. WHO I AM
- 4. COMPANIES
- 7. WHAT IS THE FIRST THING YOU DO IN THE MORNING?
- 8. IF YOU ANSWERED ‘CHECK FACEBOOK’ HERE’S A QUESTION FOR YOU
- 9. IF YOU ANSWERED ‘CHECK FACEBOOK’ HERE’S A QUESTION FOR YOU
- 10. CAN YOU STOP IT?
- 11. YOU SEE, DIGITAL IS A MINDSET
- 12. IT IS A PRODUCT OF THE CULTURE AROUND YOU
- 13. FILIPINOS USE THE INTERNET ( 2 0 1 6 S T A T I S T I C S ) 43.5%
- 15. WHAT IF WE REDUCE THAT NUMBER TO 10%
- 16. A MERE 4,493,550
- 17. WILL WE BE USING FACEBOOK AS MUCH?
- 18. IT IS THIS GROWTH IN DIGITAL ADOPTION
- 19. THAT FUELS THE STRENGTH OF DIGITAL
- 20. AND DIMINISHES THE INFLUENCE OF TRADITIONAL
- 21. WHO AMONG YOU READS THE NEWSPAPER?
- 23. CONSIDERS FACEBOOK AS THEIR PRIMARY NEWS SOURCE?
- 24. WATCHES YOUTUBE MORE THAN TV? W A T C H E S YOUTUBE M O R E T H A N T V
- 25. WE LIVE IN A DIGITAL WORLD W E L I V E I N A DIGITAL WORLD
- 26. THIS IS HERE AND NOW THIS IS HERE AND NOW
- 27. THIS IS OUR REALITY
- 29. BRANDS AND IDENTITIES USED TO BE
- 31. CENTRALIZED
- 32. MEDIA CONTROLLED
- 35. DISSECTED
- 37. DO YOU KNOW HOW SIMPLE IT IS TO CREATE YOUR OWN BRANDING & IDENTITY IN THE DIGITAL WORLD?
- 38. I WAS NEVER MEANT TO STAND HERE
- 40. I WOULD CARRY BACKBREAKING HARDWARE TO AND FROM OUR TRUCKS
- 41. DO INVENTORY
- 42. AND FINALLY SELL HARDWARE ITEMS TO LOCAL HARDWARE STORES
- 43. W E A R E N O T A RICH FAMILY
- 46. FAILED UNITS IN COLLEGE
- 47. APPLIED FOR AN INTERNATIONAL COMPANY
- 49. MIRACLES HAPPEN
- 50. I STAYED JUST 5 SHORT MONTHS
- 51. IT WAS MY DREAM COMPANY, BUT NOT MY DREAM JOB
- 52. WITH 1,300 PESOS I STARTED
- 53. AS SEO HACKER WAS GROWING, IT DEMANDED MY FULL TIME ATTENTION
- 54. SEO
- 55. I USED IT TO HYPERGROW THE SEO HACKER BRAND
- 56. BY RANKING #1 IN GOOGLE FOR THE MOST DIFFICULT KEYWORD IN THE COUNTRY
- 58. I USED IT TO HYPERGROW MY PERSONAL BRAND
- 59. BY RANKING FIRST PAGE IN GOOGLE FOR “FILIPINO MOTIVATIONAL SPEAKER”
- 60. OF COURSE, THIS MEANS THAT WE HAVE TO DELIVER
- 61. WE HAVE TO DELIVER OUR PROMISES
- 62. DIMINISH TO NOTHING OTHERWISE, OUR BRANDING WILL
- 63. THAT MEANS DELIVERING EXCELLENT SEO FOR SEO-HACKER,
- 64. MAKING HUNDREDS OF MILLIONS IN REVENUE FOR OUR CLIENTS
- 65. FOR MY PERSONAL BRAND, THAT MEANS DELIVERING AN EXCELLENT PERFORMANCE
- 66. DID YOU NOTICE HOW I COMMUNICATED THE IDENTITIES OF 2 BRANDS JUST NOW?
- 67. STORIES BRANDING & IDENTITY IS ALL ABOUT
- 68. TOLD TO THE WORLD IN THE MOST RELEVANT PLATFORM
- 69. TODAY THAT PLATFORM IS DIGITAL
- 70. THAT STORY I JUST TOLD YOU ABOUT ME & SEO HACKER HAS BEEN DELIVERED TO YOU
- 71. THAT STORY I JUST TOLD YOU ABOUT ME AND SEO HACKER IS ACCESSIBLE TO 3.2 BILLION PEOPLE ONLINE
- 72. THAT HAS AMPLIFIED THE BRANDING OF A NOBODY LIKE ME BY A BILLION TIMES
- 73. WHY DIGITAL?
- 74. • ACCOUNTABLE
- 76. • COST-EFFICIENT • ACCOUNTABLE • SCALABLE
- 77. ACCOUNTABLE
- 79. YOU KNOW HOW MUCH PER CLICK IS
- 80. YOU KNOW HOW MUCH PER IMPRESSION IS
- 81. YOU KNOW WHERE YOUR MONEY WENT
- 82. YOU KNOW WHERE YOUR MONEY CAN GO
- 83. COST-EFFICIENT
- 84. A LOT CHEAPER THAN TRADITIONAL MARKETING
- 85. TV vs YOUTUBE
- 86. PRIME TIME AD: PER POP OF AIR TIME P800,000
- 88. 3,500,000 Takes a restroom or water break
- 91. ONLY WATCHED HALF OF YOUR AD 50%
- 92. PEOPLE SAW YOUR AD 105,000 FOR P800,000, ONLY
- 93. PER VIEW P8.5 ON AVERAGE, YOU PAY
- 94. HOW MUCH DOES YOUTUBE COST PER VIEW?
- 95. P0.19
- 96. DIFFERENCE IN SAVINGS PER VIEW 4,473%
- 97. PPC vs BILLBOARD
- 99. 6 MONTHS – AIR TIME P1,200,000 NATIONAL HIGHWAY:
- 100. AVERAGE CARS PER DAY 360,417 EDSA
- 101. CARS WILL PASS BY YOUR AD 180,208 NORTHBOUND / SOUTHBOUND
- 102. YOU’RE NOT SURE IF THE DRIVER SAW YOUR AD
- 103. NOT ALL 3 PEOPLE AT THE BACK-SEAT WILL BE ABLE TO SEE YOUR AD
- 104. THE MOST PROBABLE PERSON SEEING YOUR AD IS THE DRIVER’S SIDE PASSENGER
- 105. MOST CARS ALONG EDSA DON’T HAVE PEOPLE SITTING ON THE DRIVER’S SIDE SEAT PROBLEM:
- 106. LEAVING YOU WITH AT MOST 1 ESTIMATED VIEW PER VEHICLE PER DAY
- 107. YOUR AD BUT WAIT – THERE ARE AT LEAST 2 OTHER BILLBOARDS RIGHT BESIDE YOU
- 108. AND ONE OF THEM HAS A BIKINI MODEL IN IT
- 109. LEAVING YOU WITH 0 - .3 VIEWS PER VEHICLE PER DAY
- 110. WHICH MEANS YOU ARE PAYING A LITTLE OVER Php 3 PER VIEW
- 112. YOU’RE NOT SURE ABOUT WHO SAW YOUR AD
- 113. PAY-PER-CLICK
- 114. YOU PAY EACH TIME SOMEONE CLICKS
- 115. OR PER IMPRESSION (1,000 VIEWS) OF YOUR AD
- 116. YOU GET TO CHOOSE WHO THAT SOMEONE IS THROUGH DEMOGRAPHICAL TARGETING
- 117. YOU GET TO CHOOSE HOW MUCH MONEY WILL BE SPENT ON YOUR AIR TIME – NO LOCK INS
- 118. VS. HOW MUCH YOU MADE IN REVENUE YOU GET TO SEE THE MONEY YOU SPENT
- 119. HOW MUCH IS THE AVERAGE COST PER VIEW IN FACEBOOK?
- 120. P0.17
- 121. YOU KNOW THE DEMOGRAPHICS OF THE PEOPLE WHO SAW YOUR AD
- 122. DIFFERENCE IN SAVINGS P E R V I E W 1,764%
- 123. SEO vs ADVERTISING
- 125. OUTBOUND MEANS GOING OUT OF YOUR WAY TO DISTRACT THE PERSON TO WHAT YOU WANT TO SAY
- 126. SEARCH IS INBOUND
- 127. NO ONE FORCES YOU TO SEARCH
- 128. SEARCH IS A LIFESTYLE
- 129. EVER ASKED YOURSELF WHEN YOU STOPPED USING YAHOO AND MSN?
- 130. GOOGLE ONLY SERVES RELEVANT RESULTS
- 131. SEARCH TRAFFIC IS ALWAYS RELEVANT
- 132. THE PEOPLE WHO COME TO YOUR SITE FROM SEARCH IS YOUR TARGET CUSTOMER 99%OF THE TIME
- 133. THEY ARE ALREADY INTERESTED IN WHAT YOU HAVE TO OFFER
- 134. THEY ARE THAT CLOSE TO BECOMING A CUSTOMER
- 135. BUT THERE IS A PROBLEM
- 136. SEO TAKES TIME
- 137. THERE ARE ONLY 10 SPOTS ON THE FIRST PAGE
- 138. WHICH MEANS THE SOONER YOU INVEST IN SECURING YOUR SPOT
- 139. THE BETTER FOR YOU AND THE HARDER IT IS FOR YOUR COMPETITION TO TAKE YOU OVER
- 140. BECAUSE AT THE END OF THE DAY 70-80%OF YOUR ONLINE TRAFFIC, WILL COME FROM SEARCH
- 141. IN ADVERTISING, YOU SPEND SO MUCH MONEY TO ACQUIRE A CUSTOMER
- 142. ON AVERAGE, IT TAKES AT LEAST 10xFOR A PERSON TO SEE YOUR AD, TO CONSIDER YOUR BRAND.
- 143. SCALABLE
- 144. THE BEST THING ABOUT DIGITAL MARKETING
- 145. AUTOMATION
- 146. HOW TOYOTA AUTOMATED THEIR DIGITAL MARKETING REVENUE
- 149. [HIGHLIGHT DOWNLOAD OUR CATALOG POP UP FORM]
- 150. [HIGHLIGHT DOWNLOAD OUR CATALOG FORM PER VEHICLE MODEL PAGE]
- 154. TOYOTA GETS 30LEADS A DAY * ON AVERAGE FROM THIS WEBSITE
- 156. THEY ARE ABLE TO SELL 30CARS EACH MONTH
- 160. WHAT IS THEIR ROLEIN THE ENTIRE PROCESS?
- 161. THEY WAIT FOR THE LEADS TO DOWNLOAD THE CATALOGS
- 162. GET THE NAME & EMAIL OF EACH PERSON
- 163. CONTACT THEM AND TRY TO CLOSE THE SALE
- 164. THE REST IS ALL AUTOMATED
- 165. TOYOTA GREW THEIR DIGITAL MARKETING LITTLE BY LITTLE
- 166. ONLY RISKING A SMALL AMOUNT EACH STEP
- 167. WE ARE ABLE TO SEE WHAT WORKS & WHAT DOESN’T – REAL TIME
- 168. FOR THE THINGS THAT WORK, WE ALLOT MORE BUDGET
- 169. FOR THE THINGS THAT DON’T, WE KILL IT IMMEDIATELY
- 170. FUTURE OF MARKETING
- 171. PERSONALIZATION
- 173. BRANDS WANT TO KNOW WHO THEIR POTENTIAL CUSTOMERS ARE
- 174. WHERE THEY CAN TALK WITH THEM
- 175. HOW THEY CAN CLOSE THEM
- 176. WHO THEIR CURRENT CUSTOMERS ARE
- 178. HOW THEY CAN UPSELL THEM
- 179. DATA IS KEY
- 180. DATA IS MOST EASILY GATHERED THROUGH DIGITAL MARKETING DATA
- 181. THIS DATA IS THE HARDEST THING FOR TRADITIONAL MARKETING TO ACQUIRE
- 182. SO IF YOU WANT TO WIN IN TODAY’S MARKET
- 183. INVEST IN YOUR DIGITAL MARKETING, BRANDING & IDENTITY
- 184. THANK YOU VERY MUCH!
- 185. CEO AT 22 GET A SIGNED COPY FOR ONLY PHP 500!! CONTACT ME / CHECK ME OUT • [email protected] • seo-hacker.org • seo-hacker.net