Digital Innovations October'17
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This document discusses new features across various social media platforms including Facebook, Instagram, Twitter, and YouTube. Some of the key updates mentioned are Facebook Messenger ads and stories for pages, Instagram polls and creative tools, Twitter 280-character tweets, and YouTube's in-app messaging. Examples are provided of brands leveraging topical posts, interactive ads, and polls. The document concludes with a note about opportunities around retargeting users based on their TV behavior.
Digital Innovations October'17
- 2. This is just a place holder for what the insight is for. This needs to be replaced. This is just a place holder for what the insight is for. This needs to be replaced. DigitalTrends that createaBang!
- 3. Section SlideTitle 1 This is just a place holder for what the insight is for. This needs to be replaced. TopicalPostson DigitalPlatforms Creating a post on social media around topical events or special days e.g. Janmashtami, Raksha Bandhan, Dussera, etc. is a form of traditional advertising that embraces current events to relate to the audience Brands are increasingly using this method for its several benefits, such as: being a part of a trending topic, increased conversation and engagement, showing their audience their creative/funny side, improve SEO ranking etc. The following slides feature some good examples of topical posts done by Schbang
- 4. RakshaBandhan A festival post with product integration for Baskin Robbins
- 5. RakshaBandhan A festival post with product integration for Philips
- 7. TopicalPost Product integration post by Baskin Robbins on the launch of the new iphone
- 8. TopicalPost Post by Fevicol on the day of heavy rains in some parts of the country
- 9. Section SlideTitle 1 This is just a place holder for what the insight is for. This needs to be replaced. FacebookIntroduces NewFeatures 1. Facebook Messenger 2. Facebook stories for pages 3. Canvas ads with slideshow
- 10. FacebookMessenger: Engage&Advertise Whether you're interacting with a long-term customer or someone brand new, Messenger is one of your most versatile channels. Make suggestions, encourage purchases and offer support – all in one continuous conversation
- 11. Messenger Ads: Add messenger as a placement for your ad campaigns to achieve great results Click to Messenger Ads: Use the power of ad targeting to send customers into a Messenger conversation Automated Messaging experiences to drive business: Build relationships in real-time and respond to people right away, right where they are
- 12. Sephora:Simplifyingbookingswith Messenger 11% higher booking rate through Sephora Assistant versus other booking channels during the holiday season 5 fewer steps required to book a makeover (3 steps with Sephora Assistant versus 8 or more with other booking channels) Case Study here: https://www.facebook.com/business/su ccess/Sephora
- 13. Facebooklaunchedstories forPages The feature is rolling out over this month to all pages, including brands, news publishers, athletes, entertainers and nonprofits People will see Facebook Stories from Pages they follow or Like in the Stories section on mobile and desktop Page admins will see a “Create Story” button on the mobile app when viewing their Pages This content won’t show up on the News Feed unless posted there as well, and will disappear in 24 hours like all Stories
- 14. Facebookcanvasadwitha slideshow The biggest problem with Canvas ads was that very few people chose to expand them in the first place. Hence the engagement is generally not very impressive We tried a canvas ad for Raw Pressery where there were a bunch of stunning images used in a slideshow (non expanded version) Once expanded the user could shop from their range of products from within the canvas The ad is showing us better sales than most other ad formats
- 15. Section SlideTitle 1 This is just a place holder for what the insight is for. This needs to be replaced. InstagramIntroduces NewFeatures 1. Instagram Stories Poll 2. New Creative Tools 3. Add friend to Live Stream 4. Banned Hashtags
- 16. InstagramStoriesPoll Instagram has introduced Interactive Poll sticker on Stories, that lets you add a two-answer poll that friends can answer with a tap!
- 17. After you’ve taken a photo or video for your story, select the “poll” sticker and place it anywhere you’d like — write out your own question and even customize the poll choices After you’ve shared your poll, your friends and followers can immediately start voting and see real-time results. Once someone has voted on your poll, they’ll see which choice is in the lead at any given moment To see your own poll results, swipe up to open the viewers list. You’ll not only see how many votes each option received, but you’ll also see who voted and what option they chose. Just like your story, your poll and its results will disappear after 24 hours
- 18. Few of our brands who tried this feature
- 19. NewCreativeTools Two new tools to help make your stories even more creative: a color picker for text and brushes and an alignment tool for text and stickers
- 20. When you choose a color for your text or drawing tool, you’ll see a new eyedropper icon at the far left. Use it to select any color from your photo or video and apply it to your text or drawing tool On iOS, when you position text or a sticker on your photo or video, new blue lines will appear to help you center it or avoid placing it anywhere that might get covered up when someone watches your story
- 21. AddafriendtoLiveStream Instagram is testing a new feature that lets you stream live Instagram broadcasts with a friend in split-screen mode A small number of users can use it for now, and it will be rolling it out to everyone over the next few months
- 22. To add a friend to your broadcast, just tap the new icon on the bottom right (it’s shaped like two smiley faces) Select a friend to add, which will split your screen vertically Everything else about live Instagram videos — hearts, comments, and the option to save it to your story afterward — works pretty much the same
- 23. Hashtags ToAvoid
- 24. Section SlideTitle 1 This is just a place holder for what the insight is for. This needs to be replaced. TwitterIntroduces NewFeatures 1. 280 character tweets
- 25. 280charactertweets Twitter has started testing 280-character tweets, doubling the previous character limit, in an effort to help users be more expressive
- 26. Section SlideTitle 1 This is just a place holder for what the insight is for. This needs to be replaced. YouTubeIntroduces NewFeatures 1. In-app messaging & sharing feature
- 27. YouTube'sin-appmessagingand sharingfeature The feature allows YouTube users to send their friends videos and chat from within a new tab in the mobile app – effectively turning YouTube into a mobile messenger of sorts
- 28. Section SlideTitle 1 This is just a place holder for what the insight is for. This needs to be replaced. MediaInnovations
- 29. Ahighlyinteractiveadformatdonefor oneofourbrands:mobilecanvas A pop up while the user is browsing a website CTA: Tap to engage A landing page with a bottle mixed with fruits CTA: Shake to reveal Bottle shakes and become blurry to form a bottle of RAW Brand’s message is displayed final CTA: Try Now High impressions, high engagement!
- 30. Section SlideTitle 1 This is just a place holder for what the insight is for. This needs to be replaced. Watchoutfor…
- 33. Retargetingusersbasis theirTVbehavior With an aim to bridge TV & Mobile, we are working with vendors to provide a seamless way to understand and engage with audiences across screens Drive targeted media ads to an audience basis their media (TV) habits
- 34. This is just a place holder for what the insight is for. This needs to be replaced. This is just a place holder for what the insight is for. This needs to be replaced. ThankYou
Editor's Notes
- #11: Sephora https://www.facebook.com/business/success/Sephora