Digital marketing at B2B startup
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Digital marketing at a B2B startup involves using multiple channels like SEO, social media marketing, email marketing, and content marketing to build their brand and drive consistent demand generation. The key challenges are getting budget approved, executing effectively, and measuring return on investment. Content is emphasized as the most important factor across all channels. Retargeting potential customers and using multiple touchpoints is also important for demand generation in digital marketing.
Digital marketing at B2B startup
- 1. DIGITAL MARKETING AT B2B STARTUP - V I S H A L C H A N D A N E
- 3. OBJECTIVES •Build Brand – Customer Acquisition – Talent Acquisition •Consistent Demand Generation
- 6. FIRST CHALLENGE Getting Budget Approved ? Justify Return on Investment ?
- 7. MOST IMP IS EXECUTION !!!
- 8. SEARCH ENGINE OPTIMIZATION On-Page Activities – Page titles – Internal linking – Keywords – Meta tags & Descriptions – URL Structuring Off-Page Activities – Social Networking Sites – Blogging and Blog Marketing – Search Engine Submission – Photo Sharing
- 9. AND THEN WE FACE THE REALITY !!!!
- 10. LEARNING ….. • Find your own niche keywords, write theme not keywords… • Content is king • Check content for plagiarism • Use your own images • Blog….blog ….& blog • Social media content • Create meta data
- 11. SOCIAL MEDIA MARKETING Linkedin & Twitter • Content sharing • Blogging using Pulse • Targeted Advertising to group like CIO, Cloud etc. Facebook • Content Sharing • Brand building and advertising Slideshare • Sharing information using PPT, whitepapers and datasheets Pinterest and Google Images • Uploading Info-graphics and Company images to build brand awareness Youtube • Dedicated youtube channel for products, demo & usage
- 12. STRUGGLE CONTINUES …. • SMM was not effective • Unable to bring required traffic to website • Number of followers were not increasing • Sales / Finance pressure to generate leads
- 13. LEARNING …. • Know your Target Group first . • You cant do all…..select your best medium to reach target audience • Again Content Is King .. • Call to action is also important • Retargeting is important
- 14. RETARGET YOUR TG • Social Media • Emailer • Cold calling • Demo
- 15. EMAIL MARKETING Some Facts : Read % is not more than 5 to 7% Short messages are better than images Message need to simple and short It should include clear call to action Time of email is also important
- 16. THE WAY CUSTOMER BUY HAS CHANGED
- 17. SUMMARY Single marketing option may not give desired result, we need to do all Content is very important for SEO, SMM, Blogs, email marketing etc.. Retargeting is important for demand generation Continuous messaging is important