DIGITAL MARKETING (Basic)
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The document outlines digital marketing, explaining its components such as SEO, SEM, SMM, and various digital advertising methods like social media and email marketing. It emphasizes the importance of optimizing online presence through strategic planning and community engagement across platforms. Additionally, it highlights the need for tracking engagement metrics and performance to enhance marketing effectiveness.
DIGITAL MARKETING (Basic)
- 3. AGENDA.............. What Digital Marketing Means? Search Engines Optimization (SEO) Search Engines Marketing (SEM) Social Media Marketing (SMM) Core marketing activities Digital Activities Practical Exposure
- 4. Digital Marketing is the promoting of brands using all forms of digital advertising Means to reach consumers Example: • Television Ads • Radio Ads • internet Marketing, • Mobile Marketing, • Social Media marketing • Others
- 5. It encompassing things like: • Online Banner Advertising • Search Engines Optimization (SEO) • Pay Per Click (PPC), • E-Mail Marketing! • Blogging • Video streams • Wireless text messaging & Instant Messenging
- 6. Search Engine Optimization (SEO) aimed optimize the ranking of the portal on The search ensuring Quality traffic. SEO simply increases the chances of your Website to be founded through searching in Search engines Like Google, Ping... When they search about which You provide in your website.
- 7. Search Engine Marketing (SEM) It is a form of internet marketing seeks to promote websites by increasing their visibility in search engine results through use of Pay per click campaigns (PPC)
- 8. Social Media Marketing (SMM) is Building a business through social media (blogs, forums, social networks, videos/photo sharing sites …..) Blogs: as a part of Social Media Networking have many platforms as Word press, Blog Log which allow a designer to turn a blog into a Website yet retain all the linking potency of the original blog!
- 9. Blogging Micro blogging (e.g. Twitter) Expertise Sharing (e.g. LinkedIn & Facebook etc.) Forum Participation (Webinars etc.) Community Participation (Facebook , Twitter and LinkedIn) Social Networking & Micro managing target audience Interest group participation Online Reputation Management Increasing traffic and ROI for sites Core Marketing Activities.
- 10. • Social Media Audit Researching our Social Media Presence • Social Media Management (Strategy, Campaign & Releases) Strategic Presence Creation on Social Media Presence, Promotion & Response Management Analyzing Opportunities for Social Media Outreach Execution of Social Media Outreach (Media releases) • Social Media Monitoring Insight & Recommendation Report Digital Activities........
- 11. Live Workshop... • Global Ecommerce Facebook Pages post with an approach of targeting the US audience - with 45% of posts targeted for them • Seven core sector: • Banking • Automobiles • Electronics • FMGC • Jobs • Matrimony
- 12. Creating profile Creating page Content development Buzz creation Integration page with other social media channels Post updates with links to the desired landing page Joining groups and pages Adding members Starting discussions Sharing links Creating Facebook “like” button and badge, to place it in the website and blogs Run contests, promotional campaigns, polls… Video sharing via YouTube tabs ( for viral campaigns) Photo sharing via page flicker apps/ similar apps Document sharing ( pdf, ppt, whitepapers, brochures, notes..) Customized contact form/ registration form Promote blogs/feed Adding custom tabs Tagging use of various external interactive Apps FACEBOOK spread line...
- 13. Learning's..... • The number of social shares our blog posts receive • The size of our fan base on social networking websites • Mentions of our brand name on social media sites • The number of positive reviews about your product on sites like Reviews, share, likes etc. • Inbound website visitors from social networks • Total number of conversions resulting from social traffic.
- 14. THANK YOU.....