CareerEd (India) Guide to Digital marketing careers in India
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Digital marketing is the process of building and maintaining customer relationships through online activities to facilitate the exchange of ideas, products, and services that satisfy the goals of both parties. It has become a necessity for many organizations due to the constant growth of the web and more people getting connected every day. Digital marketing utilizes cost efficient methods like search engine optimization, social media marketing, and email marketing to reach a large audience and allow direct response from customers, while traditional marketing relies on proven but less measurable techniques. The goal of digital marketing is to transform leads into customers and increase key metrics for businesses.
CareerEd (India) Guide to Digital marketing careers in India
- 2. DIGITAL MARKETING “Digital marketing” is the process of building and maintaining customer relationships through online activities to facilitate the exchange of ideas, products, and services that satisfy the goals of both parties.
- 4. Why Digital Marketing? With the constant growth of the web, and more people getting connected every day, digital marketing has become a necessity for many organizations.
- 5. Digital Marketing vs Traditional Marketing Traditional Marketing •Proven techniques with high success rates. •Metrics for measuring success. •Long standing initiatives that the public can understand. Digital Marketing •Cost efficient methods of marketing. •Outstanding audience reach. •Allows direct response from intended audience.
- 6. COMPONENTS • Website design (user experience) • Search engine optimization (SEO) • Pay per click (PPC) • Social media marketing (SMM) • Email marketing • Display advertising (banner ads) • Affiliate marketing • Content marketing • Online reputation management (ORM)
- 7. OBJECTIVE •Grow your sales online (Sell) •Serve and add value to consumers online (Serve) •Speak and get closer to consumers online (Speak) •Save cost online (Save) •Sizzle and extend your brand online (Sizzle)
- 8. GOAL •Transform leads to customers. •Escalate Loan to Value Ratio. •Retrieve the customers.
- 9. FORMULA
- 10. KEY STRATEGY •Website design. •Search engine optimization. •Analytics and Reporting. •Right Integration. •Social media.
- 11. An Overview
- 12. SKILLS
- 13. BENEFITS •Scaling down of marketing costs. •Establishing brand reputation. •Sharing of content effortlessly. •Amicable interaction with the customers. •Enhanced marketing efficiency. •Supervision of advertising campaigns.
- 15. GROWTH
- 17. •Quick implementation. •Instant messaging. •Faster communications. •More effective tools to analyze business. •Easy to reach millions. FUTURE SCOPE
- 18. LIMITATIONS •Security. •Delivery times. •Cost implications. •Information overload. •Access to technology.
- 19. CONCLUSION Digital Marketing is way better than the traditional ones. We no longer have to peek a boo in the market for that perfect choice. We can customise and lend a helping hand in the production of our own products. Digital Marketing has helped evolve umpteen companies without putting a strenuous burden on the resources. Digital Marketing rules the present and future to come along!
- 20. THANK YOU..!