DIGITAL MARKETING INSTITUTE IN PITAMPURA.pptx
- 1. LEARN HOW TO MANIPULATE CUSTOMER BEHAVIOUR THROUGH DIGITAL MARKETING . DICS Innovative’s Empowering Digital Futures
- 2. WHAT IS DIGITAL MARKETING? 2 Digital marketing in simple words is: Promoting products or services using the internet and digital tools like websites, social media, emails, and search engines. Instead, of using newspapers or TV ads (traditional marketing), digital marketing uses platforms like Google, Instagram, Facebook, YouTube, and email to reach people online. It helps businesses connect with their target audience faster, cheaper, and more effectively.
- 3. PROBLEM AND SOLUTIONS LOW VISIBILI TY → EXPOSURE HIG H MARKE TING COSTS → AFFORDA BI LITY CUSTOMER DI SCONNE CT → ENGAGE MENT Businesses can now reach a global audience easily through online platforms. Digital ads and campaigns are often cheaper and more targeted than traditional methods. Social media and emails allow direct, real-time interaction with customers UNCLEA R PE RFORMANCE → ANALYTICS LIMITED REACH → GLOBALI ZATION Marketers can track exactly what works using tools like Google Analytics. Even small businesses can sell or promote products worldwide. 3
- 4. W H AT A R E T H E C A R R E R P R O S P E C T S I N D I G I T A L M A R K E T I N G ? In today's fast-paced digital world, a career in digital marketing offers immense opportunities for growth, creativity, and innovation. As businesses increasingly shift their focus to online platforms, the demand for skilled digital marketers continues to rise. From social media management and content creation to SEO, email marketing, and paid advertising, the field offers a diverse range of roles suited for individuals with different interests and strengths. Whether you're a creative thinker, analytical mind, or tech enthusiast, digital marketing has a place for you. For those looking to break into this dynamic field, choosing the right training institute is essential. One of the Best Digital Marketing Institutes in Pitampura known for its industry-relevant curriculum, hands-on training, and experienced faculty that prepares students for real-world challenges. With the right guidance and continuous learning, a career in digital marketing can be both rewarding and future-proof.
- 5. BENEFITS OF DM IN REAL-WORLD 5 •Visibility •Engagement •Conversion •Branding •Growth
- 7. • SEO (SEARCH ENGINE OPTIMIZATION) • SOCIAL MEDIA MANAGEMENT • EMAIL MARKETING • SEM • ANALYTICS AND DATA • CONTENT CREATION • PPC (PAY PER CLICK) • MARKETING AUTOMATION PITCH DECK 7
- 8. THE DIFFERENCE BETWEEN SEO AND SEM Feature SEO (Search Engine Optimization) SEM (Search Engine Marketing) Definition Improving website visibility organically on search engines Promoting website using paid ads on search engines Cost Mostly free (but time- consuming) Paid (you pay per click or impression) Time to See Results Slow (weeks or months) Fast (instant visibility) Click-Through Rate Often higher, as users trust organic results Can be lower than organic, especially if not optimized Tools Used Google Search Console, Ahrefs, Yoast Google Ads, Bing Ads Goal Long-term traffic and authority Immediate traffic and lead generation Placement in Search Below ads, in the organic results At the top or bottom as "sponsored" or "ad" listings
- 9. TRENDS IN DIGITAL MARKETING AI-Powered Marketing Use of AI in content creation, chatbots, and customer segmentation. Hyper-personalized user experiences. Tools like ChatGPT, Jasper, and Midjourney transforming campaign development. Voice Search Optimization Growth in smart speakers and mobile assistants. Focus on conversational keywords and FAQs. Voice SEO becoming part of mainstream strategy. Video-First Content Short -Form videos (like Reels, Shorts, TikTok) dominating engagement. Live streaming for real-time brand interaction. Interactive video ads gaining traction.
- 10. 8/06/20XX 10 Influencer & Creator Economy •Micro and nano-influencers driving niche engagement. •Brands focusing on long-term influencer partnerships. •Rise of user-generated content (UGC). First-Party Data & Privacy-Focused Marketing •End of third-party cookies reshaping targeting methods. •Emphasis on ethical data collection and transparency. •Growth of zero-party data (information users voluntarily share). 6 Augmented Reality (AR) and Virtual Reality (VR) •Immersive brand experiences through AR filters and VR showrooms. •Popular in fashion, real estate, and e-commerce. 7. Voice and Visual Commerce •Shopping using voice commands or images (via Google Lens, Pinterest). •Enhancing user journey and shortening conversion time. TRENDS IN DIGITAL MARKETING Click to add photo
- 11. HOW DIGITAL MARKETING IS BET TER THAN TRADITIONAL MARKETING 8/06/20XX 11 Aspect Traditional Marketing Digital Marketing Medium Print (newspapers, magazines), TV, radio, banners Online platforms (websites, social media, email) Cost Generally expensive Cost-effective, flexible budget options Reach Local or regional Global Interactivity One-way communication Two-way communication (real-time engagement) Measurability Difficult to track and measure Easily measurable through analytics tools Targeting Broad audience targeting Precise targeting (age, interests, location, etc.) Speed of Execution Slow (requires planning, printing, etc.) Fast (campaigns can go live within minutes) Customer Feedback Delayed or indirect Instant feedback (comments, reviews, messages) Modification Hard to make changes once live Easy to edit, update, or pause campaigns Examples TV ads, flyers, billboards Google Ads, SEO, social media posts, emails
- 12. SUMMARY 8/06/20XX PITCH DECK 12 Digital marketing helps businesses reach their audience online through social media, SEO, email, and more. It's fast, measurable, and essential in today’s world. To build a strong career in this field, learn from DELHI INSTITUTE OF COMPUTER S CIENCE known for expert training and practical learning.
- 13. DICS INNOVATIVE’S 13 Click to add photo
- 14. THANK YOU 8/06/20XX PITCH DECK 14 EMAIL ID –[email protected] CONTACT NO.- +91-9711079947 +91-9891045405 ADDRESS – 2nd floor, 20, 352, opp. Gulab Sweets, Kapil Vihar, PitamPura, Delhi, 110034 BY SUBHRAJIT KARANJAI