Digital Marketing Landscape for Beginners (Nepali Case Study Included) – Day 2 | The Digital Dipendra
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Master the Digital Marketing Landscape: SEO, SEM, SMM, Content & Influencer Marketing Fundamentals. Learn the essential POEM framework (Paid, Owned, Earned Media), understand the shift from traditional marketing, and map the customer journey stages. Gain insights from real-world Nepali marketing case studies like Poudel Meat Shop & Pure Habit Skin Care. Discover key tools & metrics for real-time tracking and the importance of segmentation. 💡 Key Concepts Covered: ✅ Digital Marketing vs Traditional Marketing ✅ POEM Framework (Paid, Owned, Earned Media) ✅ Customer Journey Stages ✅ Real Campaign Examples from Nepal ✅ Tools & Metrics for Real-Time Tracking ✅ Importance of Segmentation 🎓 Ideal For: Beginners learning digital marketing, Nepali business owners, students & freelancers seeking a practical Nepal-focused digital marketing course. 📺 Full Class: Watch the detailed tutorial on YouTube: youtube.com/@thedigitaldipendra #DigitalMarketing #NepalMarketing #TheDigitalDipendra #MarketingCourse #BeginnerFriendly #CaseStudy #MarketingNepal #POEMFramework #CustomerJourney
Digital Marketing Landscape for Beginners (Nepali Case Study Included) – Day 2 | The Digital Dipendra
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- 2. Day 2 : The Digital Marketing Landscape Day 2 : The Digital Marketing Landscape thedigitaldipendra.com Digital Marketing Digital Marketing With Dipendra FREE Understand digital channels and platforms Learn why integrated digital strategy matters Map customer journeys in digital world
- 3. What is digital marketing? What is digital marketing? Digital marketing refers to the use of digital channels, platforms, and technologies to promote or market products and services. thedigitaldipendra.com Digital Marketing Digital Marketing With Dipendra FREE
- 4. Key Channels Key Channels Search Engine Optimization (SEO) Search Engine Marketing (SEM) Social Media Marketing (SMM) Content Marketing Affiliate and Influencer Marketing thedigitaldipendra.com Digital Marketing Digital Marketing With Dipendra FREE
- 5. thedigitaldipendra.com POEM Framework in Channel Planning POEM Framework in Channel Planning Paid : Media space you pay for reach to audience Digital Marketing Digital Marketing With Dipendra FREE P O EM Owned: Content you create and control entirely Earned Media : Free exposure earned through others mention.
- 6. thedigitaldipendra.com Shift from Traditional to Digital Shift from Traditional to Digital Digital Marketing Digital Marketing With Dipendra FREE Traditional Marketing was about interrupting people. (TVs, Billboard, cold call) Digital marketing is about attracting people - through valuable content, engagement and relevance. Before: Brand pushed messages Now: Consumers pull messages based on content and value. Digital marketing respects the user attention. Traditional marketing interrupts it.
- 7. thedigitaldipendra.com Digital Marketing Digital Marketing With Dipendra FREE Traditional Marketing- TV, Radio, Newspaper Targeting : Everyone see the same ad Measurement: Approximate (TRP, Impressions) Cost: High, upfront Consumer control: Low Forced exposure. Digital Marketing - Meta, SEO, Email, Google Targeting : Precise (location, interest, behavior) Measurement: Exact (CTR, CPS, Conversion rate) Cost: Scalable (Rs 100 to 1 crore +++ ) Consumer control: High (click, skip, mute, block)
- 8. Mapping the customer journey Mapping the customer journey The customer journey is the complete path a customer follows - from first learning your brand to becoming your loyal promoter. thedigitaldipendra.com Digital Marketing Digital Marketing With Dipendra FREE If you treat all customers the same, you lose most of them. Treat them like real people — respect where they are in the journey — and they’ll walk with you all the way.
- 9. Stage Objective Customer Mindset Example Content Awareness Make them notice you Who are you ? Blog, social post, YouTube Interest Make them curious This looks useful. Reels, How to Videos Consideration Help them compare and explore Why should I choose you? Testimonial, Feature List Converstion Motivate Action I am ready for this. Offer, Demo, CTA Loyalty Retain and Engage I trust you. What’s next. Email Follow Up, Push Notification thedigitaldipendra.com Digital Marketing Digital Marketing With Dipendra FREE
- 10. Stage Objective Awareness Facebook and Viber post with grilled chicken, wings and BBQ Visuals. Interest Reels showing whole chicken grilling, BBQ Stand use and Festival Offers Consideration Behind-the-scenes meat preparation videos, customer testimonials, and price/value comparison posts Converstion ₹100 discount coupons via brochures, lucky draw on ₹1000+ purchase, Viber ordering Loyalty Weekly Friday free chicken draws, updates in Viber group, BBQ rental loyalty offers Case Study : Poudel Meat Shop Case Study : Poudel Meat Shop thedigitaldipendra.com Digital Marketing Digital Marketing With Dipendra FREE
- 11. Data is the backbone of Digital Marketing Data is the backbone of Digital Marketing In the digital world, everything is measurable. Who clicked your ad ? What time they visited your site? Where did they come from ? What did they click ? Did they take any action ? thedigitaldipendra.com Digital Marketing Digital Marketing With Dipendra FREE Don’t obsess over data. Obsess over insight.
- 12. Real Time Tracking with Metrics Real Time Tracking with Metrics Metrics used Website Traffic Clicks Click Through Rate (CTR) Bounce rate Session Duration Ads Reach Ads Impression thedigitaldipendra.com Digital Marketing Digital Marketing With Dipendra FREE Real time tracking allows you to monitor what’s working as it happens - so you can adjust campaigns, offers or creatives immediately instead of waiting them to fail. Video Views Leads Generated Cost per click Cost per lead Cost per 1000 (CPM) Return on Ad Spend (ROAS) Conversion Rate
- 13. Tools to Track Metrics Tools to Track Metrics Metrics used Website Traffic Clicks Click Through Rate (CTR) Bounce rate Session Duration Ads Reach Ads Impression thedigitaldipendra.com Digital Marketing Digital Marketing With Dipendra FREE Google Analytics Meta Ads Manager Microsoft Clarity Video Views Leads Generated Cost per click Cost per lead Cost per 1000 (CPM) Return on Ad Spend (ROAS) Conversion Rate
- 14. Segmentation : Speak to Right People Segmentation : Speak to Right People thedigitaldipendra.com Digital Marketing Digital Marketing With Dipendra FREE If you try to sell to everyone, you sell to no one. Segmentation empowers you to stop shouting at a crowd — and start whispering to individuals.
- 15. Case Study : Pure Habit Skin Care Case Study : Pure Habit Skin Care thedigitaldipendra.com Digital Marketing Digital Marketing With Dipendra FREE A premium, e-commerce skincare brand Target audience: Women 18+ in both urban and rural Nepal Product line: Serums, cleansers, masks, toners Visual tone: Modern, aesthetic, natural
- 16. Case Study : Pure Habit Skin Care Case Study : Pure Habit Skin Care thedigitaldipendra.com Digital Marketing Digital Marketing With Dipendra FREE Type What it means Example (Pure Habit Skin Care) Demographic Age, Gender, Income Target college girls 18–25 with offers on acne-clearing serums. Behavioral Actions taken or not taken Retarget users who added vitamin C toner to cart but didn’t buy. Geographic Location based targeting Run Ads for “Dust Protection Cleanser” targeting users in Kathmandu. Lifecycle Stage in customer journey “Welcome to Pure Habits” email series to new buyers, send restock reminder to repeat buyers.
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