Digital Marketing Plan for Education - Vibes Communications
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The document outlines a comprehensive digital marketing strategy for an education client by Vibes Communications Pvt Ltd. Key focus areas include website revamp, SEO, social media engagement, and integrated marketing campaigns over a structured timeline. It emphasizes on lead generation, customer acquisition, and analytics to measure the effectiveness of the digital campaigns.
Digital Marketing Plan for Education - Vibes Communications
- 1. Avaneendra Mishra, Business Head Vibes Communications Pvt Ltd Education Digital Marketing Plan 19.10.2016
- 2. Property of Vibes communicationsProperty of Vibes communications • Propose Digital Strategy for Education Client • Focus areas: - Website revamp - Digital Marketing – User Engagement Education Sector-Client Brief
- 3. Property of Vibes communications Current Audit
- 4. Property of Vibes communicationsProperty of Vibes communications Current Audit-Sample Education Client Sample Education Website: Just taken for reference
- 5. Property of Vibes communications Website Revamp
- 6. Property of Vibes communications Website Best Practices-Top Education Sites Based on the looks on the following sites, we have found some great features and our website best practices are based on the same
- 7. Property of Vibes communications Who should attend Spotlight- Month Case Studies Request a Call back GalleryOnline Test Knowledge Bank Subscription CSR Product Microsites Media Releases Hooks/ offers (Marketing) LIVE CHAT Language Translator Scholarships Social Media Plug-ins About Us+Team Innovative Creatives Videos Testimonials Website best practices key take outs This is not the sitemap. These modules are taken from the best publishing websites. Scope needs to be agreed upon Key Takeouts
- 8. Property of Vibes communications Digital Marketing
- 9. Property of Vibes communications Strategic approach 1. Specific Landing pages on each product 2. The Hook for List generation 3. Content - Battery of ads, presentations, videos, testimonials 4. SEO – Techniques 5. Email Marketing 6. Traffic generation 7. Offline Events 8. Education Brand/ Social Media Branding 9. Measure/ Analytics
- 10. Property of Vibes communicationsProperty of Vibes communications Month wise Plan Month1 • Restructure Website • Restructure Creative Strategy • Restructure Communications Strategy Month2 • SEO Execution to start • Google Ads Execution to start • Social Media Engagement Month3 • B2C Strategy Execution • Launch Integrated Campaign • Integrated campaign(ATL, BTL & Online) Month4 • Customer Connect-Launch CRM • Analyse the progress of last 4 Months
- 11. Property of Vibes communicationsProperty of Vibes communications Key Elements SEO •Identify Keywords •Bring Keywords on top searches through On Page & Off Page Activities Google Ads •Search Strategy •Display Strategy •Youtube Strategy •Mobile Strategy Social •FB •Twitter •Linkedin •Academic websites Mail Campaigns •New Customer Acquisition •Customer Retention •Monthly campaigns Affiliate Marketing •Academic Websites •Finance Sites
- 12. Property of Vibes communicationsProperty of Vibes communications Integrated Marketing Campaign ATL BTL Exhibitions Kiosks Seminars Radio Magazines Newspaper Support from Online Marketing towards ATL & BTL Campaigns • Strong Website • Microsites for key product line(s) • Strong Search Strategy • Go for Google Ads(Search, Display, Youtube) • Social Media Connect(FB, Linkedin, Twitter, Youtube, G+) • Mailer Campaigns • Affiliate Marketing Campaigns ATL BTL ONLINE
- 13. Property of Vibes communicationsProperty of Vibes communications Go for PR
- 14. Property of Vibes communicationsProperty of Vibes communications Bring CRM in Shape Marketing •Run Campaigns •Generate Leads •Form a Database Sales •Assign Leads •Qualify Leads •Convert Leads •Track opportunities Orders •Deliver products •Product invoices Support •Manage cases •Conduct Trainings •Provide service •Develop Knowledge Base Vibes can help in overall process from Lead Generation to Sales Conversion.
- 15. Property of Vibes communicationsProperty of Vibes communications 15 SEO Activity Sheet No. of Keywords 30 Keyword Research List of Common Activities Optimization Upto 25 Pages Optimization of Title, Description, Keyword & Image alt Meta Tags Competitor Analysis Content Optimization 25 pages Content Optimization- Implementation of H1/H2 & Bold tags to Content XML Sitemap Creation, Submission & Authentication on Google, Yahoo & MSN Directory Submission 100 -150 Manual Directory Submission (Per month ) Robots.txt Optimization Other Link Building Method Google Analytics Installation Title Tag Optimization Meta Tags Optimization Meta Tags/alt tags Composition Upload Renaming of Complete Website pages and links for creating Search engine friendly urls Spell checking and grammatical error correction on all pages. Adding custom 404 error pages Adding 301 permanent redirect W3C Validation Image & Hyperlink Optimization Google Sitemap Creation Promotion Yahoo Sitemap Submission 1 Resource- SEO Experts
- 16. Property of Vibes communicationsProperty of Vibes communications 16 Social Media Activity Sheet Facebook User Engagement, FB Page Maintenance* Twitter User Engagement* Linkedin User Engagement* Google+ User Engagement* Blog Development & Maintenance Content to be provided by Client * Content Distribution & Promotion in journals Cross Promotion* Listing website product in Google Website Promotion on Google Reviews & other related initiatives Local business listing (Google Map) Promotion in Classifieds submissions Press Release Promotions Video Promotion Youtube Channel to be developed and videos to be given by Client for updation & management. In case of new Videos, it would be additional production cost and Vibes would partner a specialized agency* Creative Management Creative Development Analytics Tools To be procured as per actuals 1 Resource- Social Media Experts *Content to be provided by client
- 17. Property of Vibes communicationsProperty of Vibes communications 17 How would the campaign go on GOOGLE Campaign’s Objective: To get more inquiries for Client Campaign Type Ad format Auction Type Search Network Campaign Display Network Campaign Remarketing Campaign Text Ads Image Ads Animated Ads Flash Ads Banner Ads CPC Geo Targeting: India Google Search & Display – Text Ads & Display Ads Estimated Avg. CPC (cost-per-click) CPA(Cost Per Acquisition) CPC : INR 40-70 CPA* : INR 800-1000 Google Budget: As per budget CPA: Cost per Acquisition means the cost to acquire a lead i.e. person who fills the form or calls Education Client directly.
- 18. Property of Vibes communicationsProperty of Vibes communications 18 Cost Sheet-Vibes Retainership • Website Development – As per agreed scope – Cost can be discussed later • Vibes Digital Marketing Cost – Covers Vendor Management, Bidding strategy, SEO, Google Ads, Digital marketing engagement, Lead Generation Process, Idea Generation & Execution, Creative, Copy, Content Management – Cost can be discussed later
- 19. Vibes specialisations 19 Creative Thinkers Digital Doers Brand Builders Content Creators Corp identity Graphic Design Marketing solutions Advertising agency Design agency Web development Digital Publishing Social Media Marketing Online Marketing Mobile apps SEO & Ad words management E commerce Digital agency Brand Strategy Brand Essence Info-graphics Company creds Brand guides Brand agency Films /Avs TV commercials Viral videos Illustration agency Animation Copywriting Vendor management Vibes offer 360 degree Marketing solutions to its clients
- 20. Thank you A credentials presentation by Vibes Digital Contact: [email protected] +91 9650858881 http://vibescom.in