Digital Marketing Plan For Real Estate
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The document outlines a comprehensive digital marketing plan for real estate focused on brand visibility, product promotion, and consumer engagement through various digital channels. It includes strategies such as social media marketing, search engine optimization, email campaigns, and online reputation management to enhance brand presence and drive traffic. The plan emphasizes the importance of competitor analysis and the use of targeted advertising to effectively reach potential customers and improve overall revenue.
Digital Marketing Plan For Real Estate
- 1. Digital Marketing Plane For Real Estate
- 2. ‘ A BRANDIS Nothing But An Expression Of The Consumer's LOYALTYAnd TRUST ‘
- 3. OBJECTIVE • Product promotion is one of the necessities for getting your BRAND in front of the public and attracting new customers. • Brand Positioning • Increase visibility • Build Brand Value • Improve revenue • To Compete in Market • To Educate People • To Spread Awareness
- 5. DIGITAL MEDIA PLAN • Digital Communication : Creative's & Videos • Website Options : Branding • Digital Media Plan : Digital & Social • Digital Strategy : Launch Plan & Sustainer
- 6. DIGITAL COMMUNICATION : CREATIVES & VIDEOS
- 18. OPTION 1
- 22. OPTION 2
- 26. OPTION 3
- 29. DIGITAL MEDIA PLAN : DIGITAL & SOCIAL
- 31. Current Website Social Presence SEO Reports
- 32. BRAND PRESENCE & POSITIONING Platform Presence Organic Yes / But Low Adwords No Facebook Yes /But Low Twitter No Insta No Pinterest No G+ Yes/ Low Youtube No LinkedIn Yes / But only Account Just Dial No Business Listing No yellowpages No
- 34. COMPITATERS 5 Top Compotators Analysis Websites Social Presence SEO Reports
- 35. COMPETITOR’S BRAND PRESENCE Competitors Name Facebook Twitter Linkedin Instagram Pinterest G+ YouTube Adwords Business Listing Yes Yes No Yes Yes Yes No Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes No No Yes Yes Yes Yes
- 37. DIGITAL MEDIA PLAN • Brand Launch – Branding & Viral Marketing (Videos) YouTube Promotion, WhatsApp Promotion, Social Promotion, Website & Email Promotion • Google Display Ads Marketing – Brand Awareness Showcase Ads on Popular Websites & Generate Leads on Our Website – Sell Products, Form Filling, Subscribers for Product Update List, Discounts & Offers • Search Network Ads & Shopping Ads – Most Searched Targeted Keywords Get Ads Lead on Top For Keywords
- 38. • Social Media Ads Marketing – Metro Cities Popular Social Platform (Awareness, Engagement & Leads) Facebook, Twitter, Google+, Instagram, YouTube • Remarketing - Integration With Google Display Ads, Social Media Ads & Email Marketing Showcasing Ads of the Viewed, Visited Products, Information on the website To Hammering the product Image in Visitors mind • Affiliate Marketing – Integration With Bloggers, Influencers, Trending Websites To Promote Our Products, Feathers & Information.
- 39. • Search Engine Optimization – Organic Ranking For Website To Get Rank On Search Engine Result Page for targeted keywords & Increase Website Performance
- 41. DIGITAL MARKETING PLAN • Branding & Viral Marketing (Videos) • Social Media Marketing • Search Engine Marketing • Search Engine Optimization • Email Marketing
- 42. BRANDING & VIRAL MARKETING (Videos) • YouTube Promotion • Social Promotion • Website & Email Promotion
- 44. SOCIAL PROMOTION
- 45. EMAIL MARKETING
- 47. SOCIAL MEDIA MARKETING • Facebook • Twitter • LinkedIn • Instagram • YouTube • Pinterest • Google +
- 48. SOCIAL MEDIA MONITORING • Identifying conversation variations. • Segregating conversation variations. • Analyzing conversation. • Insight & Improvement report.
- 49. SOCIAL MEDIA MANAGEMENT • Strategic presence creation on social media. • Presence promotion, Engagement & Response management. • Analyzing opportunities for social media outreach.
- 50. ONLINE REPUTATION MANAGEMENT • Researching and analyzing Real Time online reputation. • Defining a reputation score. • Improve reputation score. • Execution of ORM.
- 51. SOCIAL MEDIA CAMPAIGN • Increase conversions on your website • Send people to your website • Promote your Page • Reach people near your business • Get video views • Get people to claim your offer • Collect leads for your business • Deliverables (ROI) via campaign execution.
- 52. FACEBOOK • Content development • Integration page with other social media channels • Post updates with links to the desired landing page • Joining groups and pages • Adding members • Starting discussions • Sharing links • Creating Facebook “like” button and badge, to place it in the website and blogs • Run contests, promotional campaigns, polls • Video sharing via YouTube tabs ( for viral campaigns) • Photo sharing via page flicker apps/ similar apps • Document sharing ( pdf, ppt, whitepapers, brochures, notes..) • Customized contact form/ registration form • Promote blogs/feed • Adding custom tabs • Tagging use of various external interactive Apps
- 55. LINKEDIN • Integrating profile with other media channels • Adding connections • Joining Groups • Targeting and networking with the influencers • Starting Discussions in groups • Active participations in relevant Q&A’s • Publish Press release • Creating polls • Launching and promoting events • Submitting feeds • Sharing presentation • Integrating blogs to the profile • Performing Like & Share activity
- 57. TWITTER • Creating twitter handle • Posting tweets with site link (content from the site) • Following key influencers • Using hashtags for keywords • Retweeting influential tweets • Tweeting based on trends • Post natural updates frequently • Mentioning Influential content/handles/personalities • Creating a twitter badge and placing it on the site and blogs • Increasing followers base constantly • Networking and engaging with the followers
- 60. GOOGLE+ • Content Development • Buzz Creation • Integrating page with other social media channels • Post updates with links to the desired landing page • Joining pages • Adding influencers to our circles • Starting discussion • Sharing links • Sharing Videos • Sharing Pictures • Sharing Documents ( pdf, ppt, whitepaper, brochures, notes…) • Tagging
- 61. PINTEREST • Creating boards • Content Development • Buzz creation • Integration profile with other social media • channels/blogs • Add pins • Influence repines • Photo sharing with links • Sync info graphics • Follow influencers • Follow relevant boards • Install Pint It button • Me + Contributors • sharing pins on other networks • Crowd source • Pinterest Contests
- 64. SOCIAL BOOKMARKING AND DOCUMENT SHARING • Social Bookmarking – Bookmarking Links from the site – Adding keywords – Using top SBM sites for quality backlinks: mixx, jumptages, Digg, Reddit, StumbleUpon, delicious. • Document sharing – Sharing presentation through slide share, scribd and docstoc & prezi. – Publishing white papers and Article in scribd and docstoc
- 66. 6 Month Social Media marketing timeline – 1st & 2nd Month Brand presence Promote profiles Implement brand image Announce presence Traffic Sources Referring sites Search engines Project Traffic 20 % increase Twitter/Facebook/ LinkedIn followers 2000 - 3000 followers Presence 100%
- 67. 6 Month Social Media marketing timeline – 3rd & 4th Month Brand/customer Engagement Increase followers base Monitor brand, industry, niche Reply to customers and prospects Traffic source Referring sites Search engines Projected traffic 50 – 60 % increase Twitter/ Facebook / LinkedIn followers 3000- 6000 followers Presence 100%
- 68. 6 Month Social Media marketing timeline – 4th & 6th Month ROI focus Special offers for fans, members, followers… Converts fans, members, followers to email subscribers Revenue based campaigns Lead generation Traffic Sources Referring sites Search engine Projected Traffic 70-85 % increase Presence 100%
- 70. SEARCH ENGINE MARKETING • Google Paid Ads Search Network Display Network VIDEO Advertising • Bing Paid Ads
- 71. GOOGLE PAID ADs • Showcasing the ads of Projects in best manner to create excitement among the people to Buy the Property. • Advertisements will be displayed on the sites where users are already looking for a Properties that we sell. • When people click on the advertisement, they’ll be directed to the website for more information about the property.
- 72. BENIFITS OF GOOGLE ADVERTISEMENT 3. Measurable 2. Cost Effective 1. Maximum Relevance 5. Highly Targeted 4. Remarketing
- 76. BING PAID ADs (SAMPLE)
- 77. BING PAID ADs (SAMPLE)
- 79. SEARCH ENGINE OPTIMIZATION • Website SEO Audit • Keywords – Examples • SERP (Search Engine Result Page) • Competitor Research • Reference Links - Link building
- 80. WEBSITE SEO AUDIT website Report
- 81. KEYWORDS SAMPLE • residential projects in pune • pune residential projects • new residential projects in pune • ongoing residential projects in pune • best residential projects in pune • residential projects in india • residential projects in undri pune • premium residential projects in pune • luxury apartments in pune • luxury flats in pune • luxury homes in wagholi ,pune • 3 bhk luxury apartments in pune • 3 bhk luxurious flats pune
- 82. SEARCH ENGINE RESULT PAGE (SERP)
- 86. COMPETIOR RESEARCH The Competitive Analysis section of your business plan is devoted to analyzing your competition--both your current competition and potential competitors who might enter your market.
- 87. REFRENCE LINKS - LINK BUILDING • Link building refers to the process of getting external pages to link to a page on your website.
- 88. EMAIL MARKETING
- 89. EMAIL MARKETING
- 90. EMAIL MARKETING STRATEGY • Business analysis • Communication Opportunities • Content building strategies • List building strategies • List Management • Email Marketing Infrastructure • Marketing Organization • Develop budgets • Implementation Support
- 91. BUSINESS ANALYSIS • Understand Business, Products, Services • Customer profiling (Industries/segments, Decision makers, influencers) • Organization structure • Sales & Marketing organization • Sales and Marketing processes • Current Marketing initiatives – Conventional and Internet Marketing
- 92. COMMUNICATION OPPORTUNITIES • Derived from the Business Analysis • Some Typical opportunities • New product launches • Special promotions, Events • Periodic Newsletters (with pre-decided content categories) • Purchase triggered emails • Warranty renewal triggered emails • Support triggered emails
- 93. CONTENT BUILDING STRATEGIES • Depending on communication opportunities, develop generic content for each type of opportunity • Assign content generation to people in the organization • Set up a mechanism for people to contribute content on an ongoing basis • Build processes to ensure a smooth functioning of Email Marketing
- 95. DIGITAL MARKETING STRATEGY • Targeted Location • Strategy Phase Teaser Launch Sustainer
- 96. TARGATED LOCATION City – State - Country
- 98. PHASE : TEASER • Teaser : 15 Days • Campaign Days : Thursday, Friday, Saturday, Sunday • Viral Marketing (Videos) • Building Brand Awareness • Marketing Campaign Hike • Introduction e-Mail Campaign • Media Outreach
- 99. PHASE : LAUNCH • Launch : 3 Month • Campaign Days : Thursday, Friday, Saturday, Sunday • Website Promotion • Social Promotions • Google Campaign Hike • E-mail Campaign
- 100. PHASE : SUSTAINER • Sustainer : Hike & Low Mode • Campaign Days : Thursday, Friday, Saturday, Sunday • Affiliate Campaign • All Google Ads Campaign • All Social Media Campaign • E-mail Marketing • Remarketing Promotions
- 101. THANK YOU...!