Digital Marketing Trends 2015
- 3. This Morning Poll Al - 9:10 - 10:30 Break - Coffee and Cakes - 10:30 - 10:45 Ben - 10:45 - 11:30 Questions 11:30 til Close
- 5. #in15years
- 6. Oh how its changed Connect Computer Browser Search Notable Sites
- 7. Connect Computer Browser Search Notable Sites 2000 Dial Up Pentium 3 IE 4 Alta Vista QXL, Boo.com Oh how its changed
- 8. Connect Computer Browser Search Notable Sites 2000 Dial Up Pentium 3 IE 4 Alta Vista QXL, Boo.com 2005 ISDN/Broadband Macbook Pro IE 6 Google Facebook, YouTube Oh how its changed
- 9. Connect Computer Browser Search Notable Sites 2005 ISDN/Broadband Macbook Pro IE 6 Google Facebook, YouTube 2000 Dial Up Pentium 3 IE 4 Alta Vista QXL, Boo.com 2015 Super Fast Broadband Cloud IE 11 Google ??? Oh how its changed
- 11. We have moved through a period where digital offered enhancement to our lives into a time where it provides a platform for innovation previously impossible without it.
- 13. So what lessons did we learn in 2014?
- 20. Mobile REALLY took over - FACT
- 34. Ok so what about now?
- 35. 1). Where to put your money
- 37. 2). Really Understand Inbound Marketing
- 38. Buyer personas are fictional, generalised representations of your ideal customers. They help you understand your customers (and prospective customers) better, and make it easier for you to tailor content to the specific needs, behaviours, and concerns of different groups.
- 39. Bob Lucy
- 43. 3). Understand Agile Marketing
- 49. 4). Consider Increasing your Paid Advertising Budgets
- 56. 5). Make sure your marketing team know 3 of the most important SEO factors…
- 57. 5).…and adapt your website accordingly
- 58. HTTPS://
- 60. Page Speed
- 62. Mobile Site
- 64. 6). Invest in your sales team There are plenty of digital tools for them
- 73. I predict that above all - In 2015 you’ll employ in-house digital marketeers
- 74. so perhaps it worth starting to look now…?
- 77. Welcome back. Al spoke about: • What’s being going on in 2014. • What’s happening now. We’re going to talk about: • Top 5 most commercially important digital trends for 2015
- 78. I was born in 1992
- 79. Which means I was 8 years old in the year 2000
- 80. I’ve never seen the world without the internet.
- 82. #In15years Please take time to contribute your ideas on Twitter.
- 86. Loosen up
- 88. It doesn’t have to be relevant to your brand, just relatable.
- 91. Customer service
- 94. 1. Ask a big personality to look after your social media accounts. 2. Engage and listen more, don’t broadcast!. 3. Utilise your social space for customer services, be transparent. 4. Firm up your social media policy so your whole business feels comfortable contributing. 5. Target small pockets of communities, don’t focus on going viral! Top 5 tips
- 97. What touch points do you have with new and existing customers?
- 108. 1. Consider triggers for marketing automation. 2. Plan quality content for your new and existing customers. 3. Assess which marketing automation software is right for your business. (££££££!) 4. Be smart, put yourself in their shoes. 5. Track, evaluate and refine consistently. Top 5 marketing automation tips
- 109. 3. Mobile marketing
- 116. In 2015 we will see
- 121. How will your business look on the iWatch?
- 123. How will we pay/donate in the near future?
- 126. 1. Stop boxing “mobile” with mobile phones. 2. New technology = New opportunity. 3. Make sure your brand is on every device. 4. Invest your time and money in developing your mobile experiences. 5. Be ready for the future! (we’re only going to be more mobile!) Top 5 mobile marketing tips
- 127. 2. Big Data
- 128. • Newer methods of collecting data • Better more accurate data • Different types of data
- 132. Why would we use data?
- 134. Who here has a smartphone?
- 135. Why haven’t you tweeted us yet then? #letstalkdigital
- 140. 1. Upgrade your Google analytics to universal analytics. (if you haven’t already!) 2. Create a Google analytics dashboard that suits your business. 3. Refine your data using segments. 4. Check out different data visualisation tools (E.g Twitter analytics) 5. Be pragmatic - Big data isn’t going to change your business over night! Top 5 big data tips
- 141. 1. Content marketing
- 144. Landing Pages A web page which serves as entry point for a website.
- 148. The user has option to search cottages straight away. Austin the dogs video diary “Top 10” Content Answer peoples queries
- 151. A closer look at different types of content
- 152. Reaching audiences.
- 155. Engaging audiences.
- 161. A quick note on iBeacons
- 163. 1. Don’t focus on going viral, focus on reaching relevant audiences. 2. Ensure you’re being creative & engaging, not just ticking boxes. 3. Use a content plan. (if you need one, let me know!) 4. Give it away to other websites and bloggers. 5. Be bold. Top 5 content marketing tips