Digital Media & Entrepreneurship in India - for MOP Vaishnav College, Department of Media & Communication
Download as PPTX, PDF0 likes3,929 views
The document discusses the impact of digital media and entrepreneurship in India, highlighting the mobile revolution and the significant growth of internet and social media usage. It emphasizes the importance of digital marketing strategies, including SEO, social media engagement, and influencer marketing for brand visibility and customer conversion. The document also encourages aspiring entrepreneurs to find innovative ways to leverage digital platforms for problem-solving and business opportunities.
Digital Media & Entrepreneurship in India - for MOP Vaishnav College, Department of Media & Communication
- 1. Digital Media & Entrepreneurship in India M.O.P. Vaishnav College – Media & Communications Department 3rd Sep 2015
- 6. The Mobile Revolution is changing everything
- 8. What is the population of India?
- 9. Mobile Users in India - 2015
- 10. 886 000 000
- 11. Internet users in India
- 12. About 350 000 000
- 13. Facebook Users in India - 2015
- 14. 138 000 000
- 15. Monthly Active Users on Whatsapp in India?
- 16. 120 000 000
- 17. Number of apps in Google Play - 2015
- 18. 1,400,000
- 19. Population: 1241m TV: ~150m Households Mobile: ~886m Internet: ~250m Putting India in perspective – only 20% population online (36% penetration in urban & 6% in rural)
- 20. 70% usage is via mobile + the internet speed is still very low
- 21. How are businesses & brands marketing via digital media?
- 22. What is digital marketing? Is it relevant more than ever before ? Digital Marketing to be Integrated Social Media Marketing Digital Advertising / Emailer Search Engine Optimisation User friendly & Responsive Website
- 23. What is digital marketing? Is it relevant more than ever before ? User friendly & Responsive Website
- 24. Website or Mobile App is the first step to your digital presence
- 25. Responsive website design is a must
- 26. Right user experience – drive them to convert
- 27. Heatmap to understand user behavior on website homepage
- 28. Heatmap to understand user behavior on website homepage
- 30. What is digital marketing? Is it relevant more than ever before ? Search Engine Optimisation
- 31. Then you need to be searchable so that your business can be found
- 32. It can be complex but focus on the important things first
- 33. Search Engine Optimisation & Content is key Organic Traffic & Conversion Growth Selection of Themes, Keywords Continuous On-page and Off-page SEO Content Plan Social Media + Ad Traffic + Website UX • Address on-page issues • Continuous Off-page Quality Link building • Clear and differentiated content strategy to drive organic traffic • Social Media: Driving Social Shares and Links/Mentions • Driving quality inorganic traffic with high conversions has strong positive correlation with SEO traffic • Keyword and Competitor Research to identify opportunities
- 34. ..and that, in simple terms is how you increase your ranking on Google
- 35. How does Influencer marketing work?
- 36. Some recent influencer marketing campaigns
- 37. External Bloggers can be engaged to review the series to create viralityExternal Bloggers can be engaged to review
- 38. What is digital marketing? Is it relevant more than ever before ? Social Media Marketing
- 39. Social media captures largest shares of computer time in India *Based on ComScore report, 2013
- 40. • Communicate the brand story and establish a connect with the target audience Brand Story • Develop content to create virality and social sharing • Videos • Images • Blog Content Content • Leverage the right social media platforms Social Network • E.g. HospitalKhoj, Helping Doc, WhatClinic platforms where HealthCare companies can be listed • MagicBricks etc 3rd Party Platforms Social Media can be critical in brand building and visibility
- 41. Fun & Relevant content works best rather than just product
- 42. Fun & Relevant content works best rather than just product
- 43. Fun & Relevant content works best rather than just product
- 44. Zomato does this very well
- 45. Truly Madly does this very well
- 46. Run social media campaigns to engage with the user #CutestCouple
- 47. Engaging contests like the #SuperFAN Contest
- 48. Lots of opportunities for Innovation in Social Media
- 49. Lots of opportunities for Innovation in Social Media
- 50. Creating content for social media need not always be a challenge Stats / News Blog posts Learnings from current project Views on news or research RT others Asking Questions / Opinions
- 51. On Twitter its about real time conversations
- 52. “Likes” and “Follow” do not matter…
- 53. Increased visitors leading to sales Higher Brand Awareness Emotional connect with the brand Analytics to understand the customer Things that matter are..
- 54. What is digital marketing? Is it relevant more than ever before ? Digital Advertising / Emailer
- 55. It’s a Google World
- 56. How does Retargetting work A user visits your website and may or may not complete an action Google/Adroll places a “cookie” in this user’s browser to show they visited your website The user leaves your website and navigates through other websites on the Display Network The “cookie” triggers your ad to show on these sites. This gives you another chance to advertise to this user
- 57. Facebook can still be very effective
- 58. Use free Analytics tools to track Who are they? How are they getting to your site? What are they doing once they get there? When are they visiting?
- 59. What does all the growth in digital mean for YOU?
- 60. What does this mean for you? What do you want to become in Life?
- 61. Who is an entrepreneur?
- 67. Shravan & Sanjay Kumaran became entrepreneurs at age 10 & 12
- 68. If you don’t want to start out, then work somewhere awesome
- 69. Q&A My Email: [email protected] Twitter: @jvchawla