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DigitalStrategy&DigitalMarketing 2014 London
- 1. 08:00 - 08:50 09:00 - 09:30 10:30 - 11:00 Registration & Light Breakfast Coffee Break - Exhibition Area - Victoria Suite 2 Agendaissubjecttochange 08:50 - 09:00 Chairperson Overview Michael Abrey-Bugg - Commercial Relationship Manager at Age UK What is the Role of Digital Strategy? at Comic Relief Derek Gannon - Chief Operating Officer at Comic Relief Building Branded Digital Commerce Leif Bode Nielsen - Senior E-Commerce Specialist at LEGO 09:30 - 10:00 When the Wise Man Points at Digital the Fool Sees Adwords Pascal Moyon - Chief Digital Officer at Lastminute.com 10:00 - 10:30 Digital Strategy Innovation Summit Digital Marketing Innovation Summit Day 1 - 16th October, Park Plaza Victoria #DigitalLDN #digimarketingldn Morning Keynotes will take place in Edward Suites 5-7 - Separate tracks will resume after the 10:30am break. Please attend the summit you are registered for. If you have a joint pass you can move in-between the session rooms. If you have any questions please enquire at registration.
- 2. 11:00 - 11:30 12:30 - 13:30 Agendaissubjecttochange 11:00 - 12:00 Marketing Hurdles Digital Media Must Overcome Panelists include: Sophie Goldschmidt - Chief Commercial Officer, RFU Laween Al-Atroshi - Chief Research & Dev. Officer, NHS Lauren Smith - Digital Marketing, EMEA, Kimberly-Clark Digital Marketing General Session Edward Suite 7 Lunch - Exhibition Area - Victoria Suite 2 & Beatrice Suite Digital Strategy General Session Edward Suite 5-6 11:00 - 11:30 The Digital Evolution of Business Travel Carinne Saulet - VP, Global Product Management at Carlson 12:00 - 12:30 Marketing a Content Brand to the World Adam Waddell - Director, Entertainment Brands at BBC Worldwide 11:30 - 12:30 Panel: Factoring Disruptive Tech into a Business Panelists include: Shivvy Jervis - Head of Digital Media, Telefonica Phil Buckley -Digital Transformation, Foreign Office Olly Arber - Director, Digital, Nesta Martin Trickey -Group Head of Digital, Warner Bros TV Production Carinne Saulet - VP, Global Product Management, CWT 11:00 - 12:00 13:30 - 14:15 Challenge Swap - Group Session Activity Shannan Adler, Adjunct Professor at Emerson College 13:30 - 14:00 13:30 - 14:00 Strategies for Digital Content in Cultural Spaces Dafydd James - Head of Digital Media at National Museum Wales 14:45 - 15:30 Met Office - Digital Content Marketing Simon Swan - Head of Marketing at Met Office 14:00 - 14:30 Control Without Being Controlling: Web Governance at ECMWF Helen Setchell - Manager, Web Content at ECMWF 14:00 - 14:30 14:30 - 15:00 11:30 - 12:30 ie.ie. 12:00 - 12:30 14:15 - 14:45 Digitisation Anton Kotov - Director, Corp. Strategy at Schneider Electric 14:30 - 15:00 Challenge Swap - Group Session Activity Michael Abrey-Bugg - Commercial Relationships at Age UK
- 3. 16:00 - 16:30 17:00 - 17:15 Agendaissubjecttochange 16:30 - 17:00 Coffee Break - Exhibition Area15:00 - 15:30 Coffee Break - Exhibition Area15:30 - 16:00 What does Digital and Innovation Mean for News? Case Studies From The BBC Esra Dogramaci - Digital Consul at BBC World Service Group Settling and Implementing Digital Strategy at the Foreign Office Phil Buckley - Manager, Digital Transformation at Foreign Office Designing ‘Digital by Default’ Martyn Hicks - VP, Digital Strategy at Barclaycard Networking Drinks - Exhibition Area - Victoria Suite 2 Digital Marketing General Session Edward Suite 7 Digital Strategy General Session Edward Suite 5-6 ie.ie. New Product Development to Stimulate Growth & Audience Engagement Richard Singer - Managing Director at Travelzoo Native Advertising: What Is It & Why Is It The Next Big Thing? Shannan Adler - Adjunct Professor, Journalism Ethics & Interactive News at Emerson College continuation... Met Office - Digital Content Marketing Simon Swan - Head of Marketing at Met Office Notes Awards Ceremony - Victoria Suite 1 17:15 - 19:00
- 4. 08:00 - 08:50 09:00 - 09:30 10:00 - 10:30 Registration & Light Breakfast Coffee Break - Exhibition Area - Victoria Suite 2 Agendaissubjecttochange 08:50 - 09:00 Chairperson Overview Peter Hawkins - Member, Strategic Planning Society Digital Innovation and News John Armah - International Digital Director at CNBC Digital Strategy Innovation Summit Digital Marketing Innovation Summit Day 2 - 17th October, Park Plaza Victoria #DigitalLDN #digimarketingldn Morning Keynotes will take place in Edward Suites 5-7 - Separate tracks will resume after the 10:30am break and join again after lunch. Please attend the summit you are registered for. If you have a joint pass you can move in-between the session rooms. If you have any questions please enquire at registration. Age UK Enterprises Michael Abrey Bugg - Commercial Relationships at Age UK 09:30 - 10:00 3 Digital Thoughts, Disney Inspired Philip Barnes - Digital Executive at Walt Disney Co. 10:00 - 10:30
- 5. 11:00 - 11:30 12:30 - 13:30 Agendaissubjecttochange The Power of People Against Poverty: Digital Strategies at Oxfam Edward Lambert - Manager, Web & Mobile at Oxfam Digital Marketing General Session Edward Suite 7 Lunch - Exhibition Area - Victoria Suite 2 & Beatrice Suite Digital Strategy General Session Edward Suite 5-6 The Digital Society Jake Chambers - Head of Digital Strategy at Nationwide Five Thoughts on Preparing for Digital Innovation Lauren Smith - Manager, Digital Marketing at Kimberly-Clark 11:30 - 12:00 13:30 - 14:15 Your Brand Strategy Within Digital Marketing David Langridge - Group Marketing Director at Fitness First 14:15 - 15:00 12:00 - 12:30 Search & Social Strategy Ant Robinson - Head of Search & Social at AutoTrader Make it Digital - The Story of a Strategy Kerensa Jennings - Head of Strategic Delivery at BBC Open Activation: How to Evolve from Enterprise to Startup? Max Kreijn - Founder, Digital Strategist at Open Activation Inside Outside-In. Delivering Digital Transformation in a B2B Ahmed Hasan - Chief Digital Officer at General Electric ie.ie. End Of Summit - Thank you for attending15:00