ditial Marketing.ppt
- 1. Digital Marketing Mrs. B.Sakthi Assistant Professor, Department of Computer Applications(PG), V.V.Vanniaperumal College for Women, Virudhunagar
- 2. Contents • What is Digital Marketing? • Importance of Digital Marketing • Marketing Types • Types of Digital Marketing • Digital Marketing Role 2
- 3. Introduction • Digital Marketing is the process of marketing product and services to consumers through digital channels and electronic technologies. • Digital channels can include the internet, mobile device, social media platforms, webinars, search engines, online customer communities and other digital platforms. • The goal of digital marketing is to improve brand awareness, generate leads increase website traffic and ultimately drive sales and business growth. 3
- 4. Importance of Digital Marketing • Digital Marketing helps an organization appeal to a much larger audience than it could through traditional marketing methods because the reach of the internets is worldwide. • Organization have several different online method they can use to reach out to customers including emails, social media, mobile app, text messages, banner advertisement or affiliate marketing. • Social media provides a common way for individuals to interact and communicate with organizations. 4
- 5. Introduction • Digital marketing was seen as a revolutionary form of marketing that offered businesses new ideas to try to do business. Marketing activities carried out through digital channels enabled marketers to communicate directly with potential customers regardless of their geographic location. • Nowadays, the Internet has opened the doors for firms to exploit incredible digital marketing chances. By using a variety of digital marketing channels, businesses cannot just share their products and services online; they can also increase the number of their customers, attract them and be able to increase their Return on Investment (ROI). 5
- 6. Introduction • At present, digital marketing has a more extensive scope to grow their business in the future because customers are much more satisfied with doing online shopping and find digital marketing much safer than traditional marketing. 6
- 7. • Digital marketing is the process of marketing products or services to potential customers via digital channels and the internet. Digital marketing has the same goals as traditional marketing, the only difference is the medium used to convey the marketing message. • Digital marketing includes numerous kinds of marketing channels to do business. These channels are very much effective for promoting products or services and the considerably easiest way to grasp the target customers. • Businesses leverage various digital marketing activities such as Search Engine Optimization (SEO), Social Media Marketing (SMM), Email marketing, Search Engine Marketing (SEM), Content Creation, and more to promote their brand to their potential consumers or to retain their customers. 7
- 9. Types of Digital Marketing 9
- 10. Digital Marketing Roles • SEO specialist • Content marketing specialist • Social media manager • Email marketing specialist 10
- 11. Thank You 11