DMI – World Gaming Executive Summit
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The document discusses the evolution of mobile gaming and emphasizes the importance of reinventing businesses in the face of the 4th mobile revolution, characterized by the integration of smartphones, wearables, and IoT. It highlights key challenges in the gaming industry, including the need for a unified customer view, innovative media consumption strategies, and adapting to various device formats. Additionally, it advocates for a user-centric approach prioritizing customer experience and problem understanding for successful product development.
DMI – World Gaming Executive Summit
- 1. Reinventing Mobile Gaming 6 July 2016
- 2. Topic: How to Be a Winner in the Age of Mobile Agenda: About DMI & Me The 4th Mobile Revolution Don’t Mobilize – Reinvent Understanding the Problem Key Challenges for Gaming industry
- 3. About DMI & Me
- 4. Magnus Jern, Swedish Engineer, mathematician and a passion for solving problems Co-founder of 9 startups whereof 3 successful exits, 3 failures and 3 ongoing Currently President DMI International and NED in 4 companies The bigger the challenge - the better About DMI & Me
- 5. OPERATIONS & MAINTENANCE MARKETING & ENGAGEMENT DEVELOPMENT UX/UI DESIGN & TESTING BUSINESS INSIGHTS AND ANALYTICS DISCOVERY, SERVICE CONCEPT DESIGN& INNOVATION DMI International Started as Golden Gekko in Europe Early iPhone and Android apps with 100m+ downloads and $5Bn in revenue for clients Thought leader in Mobile First, User- Centric and Data-Driven Design 400+ Mobile Specialists Clients incl. UK National Lottery, Gamesys, Virgin, Addison Lee, Fitness First, O2, Vodafone, Tesco, H&M, Ikea and Nike
- 7. Mobile Voice 1st SMS & Mobile Web 2nd Apps & Media (video/ audio) 3rd Ubiquitous mobile computing - mobile is part of everything 4th The 4th Mobile Revolution is Here Smartphones Tablets Wearables Sensors IoT Payments Transportation Connected everything
- 8. Most companies are really bad at predicting adoption of new technology and industry disruption Disrupted and realised too late Disruptor but too early
- 9. How we forecast adoption vs. what actually happens? Forecast Actual Conclusion: Technology adoption usually takes longer than we forecast, but when it happens it goes faster than we expect
- 11. Don’t Mobilize – Reinvent Option 1: Start from scratch Option 2: Copy your best competitor
- 13. Discovery Sprints Concept Sprints Scoping Development Start with Users Problem Frame Concept Prototype Problem Space Solution Space Build - Measure - Learn D ivergent D ivergent Convergent Convergent Methodology
- 14. Understand the Problem and Test the Solution
- 15. The hardest problem isn’t technical. It’s understanding the problem so that you can find a solution that people will use. But the technical solution is the most expensive
- 17. 1717 How do you compete? Addison Lee vs. Uber
- 18. Understand the problem and define your own competitive advantage Regaining market share after 2 years
- 19. Does the solution really solve the problem? Prototype and test on target devices with real customers.
- 20. VIRGIN RED We’re part of a team changing the game at Virgin. 20
- 21. VIRGIN RED User-centric product development. 21
- 22. Project Duration Cost of Change DevelopmentDiscovery & Concept 100x It’s cheaper to throw away a post-it “Changing requirements are 100x more expensive during the end of a software project than the beginning.” IEEE Report, 2014 22 Why research and prototyping is important
- 23. 5 Key Challenges Facing Gaming
- 24. 5 4 3 2 1 One customer view with Personalised content and timing New generation media consumption & communication Privacy by Design Disruption in payments Diverging device formats Mobile Transformation Challenges
- 25. 25 1. One customer view Customers expect brands and services to communicate in one voice PoS, eMail, SMS, Chat, Push, Web, Apps and Customer Care with one voice Personal - Right time and right content
- 26. 26 2. New generation media consumption
- 27. 27 Brands must find new ways of engaging with users where they are Open messaging APIs are enabling a new communication channel 2. New generation media consumption (cont.)
- 28. 28 3. Privacy by Design Customers are willing to give away a lot for great service (e.g. Google and Facebook) Design new services for privacy (transparency and simplicity)
- 29. 29 4. Disruption in payments & authentication Most gaming platforms optimized web payments for mobile Mobile payments are finally becoming easier across the board Focus on making it easier for the customer (while managing risk) Connecting the offline with the online world*
- 30. 30 5. Divergence in device formats Mobile First or Mobile Only? Smartphones, Tablets, Phablets, iPhone SE, Desktops, TVs and VR
- 31. Summary
- 32. 1. The 4th mobile revolution is here 2. Don’t mobilize your business - reinvent it 3. Understand and verify the problem 4. Always put customer experience first Summary
- 33. THE FIRST INTEGRATED END-TO-END MOBILITY COMPANY IN THE WORLD. www.dminc.com DMI helps businesses reinvent themselves through mobility. Contact us for more information.