Pork Industry Antibiotics Update
Lisa Becton, DVM, MS, DACVPM
Director, Swine Health Information & Research
Building Trust – Responsible Antibiotic Use
• FDA regulated
• Involves food safety and human health
• Not pork-specific (crosses all species)
• No real, strong advocates
• For customers, changes are a brand differentiator
On-farm antibiotic use is on the minds of customers and consumers
2
Since antibiotic resistance is a global concern, the worldwide
“One Health” approach to combat antibiotic resistance is critical to
human and animal health.
•Collaborative effort of multiple stakeholders to attain optimal
health for people, animals and the environment.
•Medical doctors and patients, veterinarians and farmers, along
with government, academia and industry stakeholders, are
cooperating.
3
Antibiotic Resistance is Not a New Issue
Pork producers play an important role in the shared effort
to use antibiotics responsibly to help minimize the potential
emergence of antibiotic resistant bacteria.
4
Antibiotic Resistance is Not a New Issue
Changes in Antibiotic Regulation –
What Will It Mean On the Farm?
Antibiotic Label Claims
• Disease Treatment
• Disease Control
• Disease Prevention
– Treatment, Control and Prevention are considered
therapeutic
– FDA has said they are necessary for animal health and
welfare
• Growth Promotion or Improvement of Nutritional
Efficiency
Antibiotic Classes
• Medically important (as defined by FDA)
– Same, or in same classes, as antibiotics used to treat
humans
– Most antibiotics approved for use in animal feed are
medically important with possible exceptions:
• Swine: bacitracin, mecadox, narasin, bambermycin, and
tiamulin
Regulatory Action
FDA Regulatory Action
• On Jan. 1, 2017, the U.S. Food and Drug
Administration’s (FDA) new regulations
addressing on-farm antibiotic use in food-animal
production will take effect.
FDA Regulatory Action
Removal of growth promotion/nutritional efficiency use
of medically important (to human illness) antibiotics
Bringing therapeutic use (treatment, control
prevention) under increased veterinary oversight
FDA Medically Important
• All swine antibiotics will be affected under
Guidance 209 except
– Bacitracin
– Carbadox
– Bambermycin
– Ionophores
– Tiamulin
These antibiotics will remain
available for growth promotion
and/or over-the-counter (OTC) in
feed and water
Guidance for Industry #213
• FDA request to animal-health companies to
outline intentions to voluntarily remove any
production/growth-promotion uses from product
labels of medically important antibiotics.
• All animal health companies have agreed.
• Jan. 1, 2017, is when implementation must be
completed.
Veterinary Feed Directive
• The final rule outlines specific requirements of the
VFD process for medically important (to treat
human infections) feed-grade antibiotics.
What Does This Really Mean?
• Most growth promotion uses (all medially
important antibiotics) will end by Dec 2016.
• Most feed-grade antibiotics will no longer be
available over-the-counter but will require a
veterinary feed directive (VFD).
• Antibiotics in water will require a prescription.
How Will This Affect Pork Producers?
• Availability and use of antibiotics will change.
– Some uses will no longer be legal.
– Some medications will no longer be available.
• The new FDA rule will require additional time and
effort for producers and their veterinarians.
– Time to develop VCPR
– Time to fill and manage prescriptions and VFD orders
• Will their be enough veterinarians to fulfill the
new requirements?
Helping Producers Prepare
National Pork Board Actions
ACTION: National Pork Board adopted the new position and
policy statement as presented in the June 2015 Board meeting.
ACTION: The National Pork Board intends to allocate up to
$1.4 million in funding of scientific research, producer education
and consumer awareness programs.
• Focus on assessment of use, group vs individual treatments, record
keeping, environmental impact of antimicrobials and other strategies
to reduce the need to antimicrobials
• Full-time subject matter expert (Dr. Peter Davies) in 2016 who will
evaluate models and metrics to assess antibiotic stewardship and use
in the U.S. swine industry.
18
Checkoff Stewardship Plan
Antibiotic Fact Sheet
Ongoing Expert Input
• Director, Producer and Public Health
• Producer, Public Health and Workplace
Safety Committee
• Topical working groups (PQA, Antibiotics, Food
Attribution, others)
• Blue Ribbon Panel of third-party animal and
human health experts, along with consumer
marketing experts
Producer Antibiotic Resource Center
• Antibiotic Resource Center located at:
www.pork.org/antibiotics
– All resources
– FAQs
– Additional clarifications from FDA
Getting the Word Out
Antibiotics - 2016 Ad Creative
Print / Digital Media Investment
• Key Publications:
– Pork Network (total circulation: 35,000)
– National Hog Farmer (total circulation: 18,000)
– Feedstuffs (print circulation: 12,596)
– Penton Regional Publications (total circulation: 229,348)
• Prairie Farmer (IL), Prairie Farmer (IN), Wallaces Farmer (IA), The
Farmer (MN), Ohio Farmer
• Digital Placements:
– PORK Daily E-news, PorkNetwork.com, NHF E-news,
NationalHogFarmer.com
Producer Awareness
• 4-Page Fact Sheet
• 10-Panel Pocket Brochure
• 12-Page Pork Industry
Guide for Responsible Use
of Antibiotics (as supplement
to PQA Plus®)
Remember “USCARE” this Year
Message delivery throughout 2016
• Continue with regular Checkoff
delivery methods
– Checkoff Report (Magazine and
Newsletter issues), pork.org
• Additional antibiotic focus with
new Pork Industry Guide for
Responsible Use of Antibiotics
• Visit pork.org/antibiotics for
more information.
28
Breeds/ Show Pigs/ Youth Awareness
• Ad placements in the National Swine
Registry’s Seedstock Edge
• Seedstock Edge Industry Insights
column each month
• National Junior Swine Association
(NJSA) World Pork Expo and Summer
Spectacular Exhibitor Program ads
• Social media content will be provided
to youth associations (NJSA and Team
Purebred)
• Considering placements in Breeders
Digest (publication for Berkshire,
Chester, Poland and Spot associations)
2016 State Tradeshows/ Meetings
•See the
Countdown to
2017 at 30 State
Tradeshows and/
or Annual
Meetings.
Antibiotics-Related Promotional Items
Summary
1. “Be Ready” for the new antibiotic changes.
2. Implement USCARE for success.
3. To stay informed on the VFD and related
regulations. Visit pork.org/antibiotics for the
latest information and resources about
antibiotics throughout 2016.
This message funded by America’s Pork Producers
For specific questions, please contact Dr. Jennifer Koeman
JKoeman@pork.org

Dr. Lisa Becton - Pork Industry Antibiotics Update

  • 1.
    Pork Industry AntibioticsUpdate Lisa Becton, DVM, MS, DACVPM Director, Swine Health Information & Research
  • 2.
    Building Trust –Responsible Antibiotic Use • FDA regulated • Involves food safety and human health • Not pork-specific (crosses all species) • No real, strong advocates • For customers, changes are a brand differentiator On-farm antibiotic use is on the minds of customers and consumers 2
  • 3.
    Since antibiotic resistanceis a global concern, the worldwide “One Health” approach to combat antibiotic resistance is critical to human and animal health. •Collaborative effort of multiple stakeholders to attain optimal health for people, animals and the environment. •Medical doctors and patients, veterinarians and farmers, along with government, academia and industry stakeholders, are cooperating. 3 Antibiotic Resistance is Not a New Issue
  • 4.
    Pork producers playan important role in the shared effort to use antibiotics responsibly to help minimize the potential emergence of antibiotic resistant bacteria. 4 Antibiotic Resistance is Not a New Issue
  • 5.
    Changes in AntibioticRegulation – What Will It Mean On the Farm?
  • 6.
    Antibiotic Label Claims •Disease Treatment • Disease Control • Disease Prevention – Treatment, Control and Prevention are considered therapeutic – FDA has said they are necessary for animal health and welfare • Growth Promotion or Improvement of Nutritional Efficiency
  • 7.
    Antibiotic Classes • Medicallyimportant (as defined by FDA) – Same, or in same classes, as antibiotics used to treat humans – Most antibiotics approved for use in animal feed are medically important with possible exceptions: • Swine: bacitracin, mecadox, narasin, bambermycin, and tiamulin
  • 8.
  • 10.
    FDA Regulatory Action •On Jan. 1, 2017, the U.S. Food and Drug Administration’s (FDA) new regulations addressing on-farm antibiotic use in food-animal production will take effect.
  • 11.
    FDA Regulatory Action Removalof growth promotion/nutritional efficiency use of medically important (to human illness) antibiotics Bringing therapeutic use (treatment, control prevention) under increased veterinary oversight
  • 12.
    FDA Medically Important •All swine antibiotics will be affected under Guidance 209 except – Bacitracin – Carbadox – Bambermycin – Ionophores – Tiamulin These antibiotics will remain available for growth promotion and/or over-the-counter (OTC) in feed and water
  • 13.
    Guidance for Industry#213 • FDA request to animal-health companies to outline intentions to voluntarily remove any production/growth-promotion uses from product labels of medically important antibiotics. • All animal health companies have agreed. • Jan. 1, 2017, is when implementation must be completed.
  • 14.
    Veterinary Feed Directive •The final rule outlines specific requirements of the VFD process for medically important (to treat human infections) feed-grade antibiotics.
  • 15.
    What Does ThisReally Mean? • Most growth promotion uses (all medially important antibiotics) will end by Dec 2016. • Most feed-grade antibiotics will no longer be available over-the-counter but will require a veterinary feed directive (VFD). • Antibiotics in water will require a prescription.
  • 16.
    How Will ThisAffect Pork Producers? • Availability and use of antibiotics will change. – Some uses will no longer be legal. – Some medications will no longer be available. • The new FDA rule will require additional time and effort for producers and their veterinarians. – Time to develop VCPR – Time to fill and manage prescriptions and VFD orders • Will their be enough veterinarians to fulfill the new requirements?
  • 17.
  • 18.
    National Pork BoardActions ACTION: National Pork Board adopted the new position and policy statement as presented in the June 2015 Board meeting. ACTION: The National Pork Board intends to allocate up to $1.4 million in funding of scientific research, producer education and consumer awareness programs. • Focus on assessment of use, group vs individual treatments, record keeping, environmental impact of antimicrobials and other strategies to reduce the need to antimicrobials • Full-time subject matter expert (Dr. Peter Davies) in 2016 who will evaluate models and metrics to assess antibiotic stewardship and use in the U.S. swine industry. 18
  • 19.
  • 20.
  • 21.
    Ongoing Expert Input •Director, Producer and Public Health • Producer, Public Health and Workplace Safety Committee • Topical working groups (PQA, Antibiotics, Food Attribution, others) • Blue Ribbon Panel of third-party animal and human health experts, along with consumer marketing experts
  • 22.
    Producer Antibiotic ResourceCenter • Antibiotic Resource Center located at: www.pork.org/antibiotics – All resources – FAQs – Additional clarifications from FDA
  • 23.
  • 24.
    Antibiotics - 2016Ad Creative
  • 25.
    Print / DigitalMedia Investment • Key Publications: – Pork Network (total circulation: 35,000) – National Hog Farmer (total circulation: 18,000) – Feedstuffs (print circulation: 12,596) – Penton Regional Publications (total circulation: 229,348) • Prairie Farmer (IL), Prairie Farmer (IN), Wallaces Farmer (IA), The Farmer (MN), Ohio Farmer • Digital Placements: – PORK Daily E-news, PorkNetwork.com, NHF E-news, NationalHogFarmer.com
  • 26.
    Producer Awareness • 4-PageFact Sheet • 10-Panel Pocket Brochure • 12-Page Pork Industry Guide for Responsible Use of Antibiotics (as supplement to PQA Plus®)
  • 27.
  • 28.
    Message delivery throughout2016 • Continue with regular Checkoff delivery methods – Checkoff Report (Magazine and Newsletter issues), pork.org • Additional antibiotic focus with new Pork Industry Guide for Responsible Use of Antibiotics • Visit pork.org/antibiotics for more information. 28
  • 29.
    Breeds/ Show Pigs/Youth Awareness • Ad placements in the National Swine Registry’s Seedstock Edge • Seedstock Edge Industry Insights column each month • National Junior Swine Association (NJSA) World Pork Expo and Summer Spectacular Exhibitor Program ads • Social media content will be provided to youth associations (NJSA and Team Purebred) • Considering placements in Breeders Digest (publication for Berkshire, Chester, Poland and Spot associations)
  • 30.
    2016 State Tradeshows/Meetings •See the Countdown to 2017 at 30 State Tradeshows and/ or Annual Meetings.
  • 31.
  • 32.
    Summary 1. “Be Ready”for the new antibiotic changes. 2. Implement USCARE for success. 3. To stay informed on the VFD and related regulations. Visit pork.org/antibiotics for the latest information and resources about antibiotics throughout 2016.
  • 33.
    This message fundedby America’s Pork Producers For specific questions, please contact Dr. Jennifer Koeman [email protected]

Editor's Notes

  • #4 Read slide.
  • #5 Read slide.
  • #12 The agency’s effort is aimed at eliminating the use of medically important (to human illness) antibiotics for growth promotion purposes in food-animal production and bringing therapeutic use in feed and water – to treat, control or prevent specific disease – under additional veterinary oversight.
  • #13 Medically important (as defined by FDA) Same, or in same classes, as antibiotics used to treat humans Most antibiotics approved for use in animal feed are medically important with possible exceptions: Swine: bacitracin, mecadox, narasin, bambermycin, and tiamulin
  • #19 Read slide.
  • #29 This details how we will roll out the program to producers.