The document summarizes audience feedback on a draft of an original television spot (OTS) and plans for the next draft. Key points:
- The audience liked the improved tone, music choice/syncing, credits, genre classification, and removal of opera music. They also liked the slow reveal of the face, cinematic shots establishing the dental surgery setting, and close-up syringe shots.
- Areas for improvement included pointless lighting of an office, inconsistent lighting of syringe shots, and inconsistent/improved text fading and placement. The audience also felt more blood was needed.
- For the next draft, the creators will improve text fading/placement, add a revealing mirror shot with blood, improve