Dreamforce '06 Keynote: Part 1

Welcome to The End of Software Marc Benioff Chairman & CEO, salesforce.com

Safe Harbor Statement Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our quarterly report on Form 10-Q filed on August 19, 2005 and in other filings with the Securities and Exchange Commission. These documents are available on the SEC Filings section of the Investor Information section of our Web site. Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.

We are standing on the shoulders of giants

Welcome to The Business Web !

Everything is Going On-Demand! Office Word Spreadsheets Graphics www.google.com /hosted http://smallbusiness.yahoo.com/email/ www.zimbra.com many others… www.writely.com www.writeboard.com www.inetword.com many others… www.numsum.com www.irows.com many others… www.pxn8.com www.pixoh.com many others… Database Document Mgmt Contacts Project Mgmt. www.dabbledb.com www.Lazybase.com www.quickbase.com many others… www.buildonline.com www.blinksale.com many others… www.linkedin.com www.plaxo.com many others… www.basecamp.com www.jot.com www.dreamfactory.com many others…

Multi-Tenancy Makes The Business Web Possible, Just As it Makes the Consumer Web Possible Faster Innovation Economies of Scale Scalability Automatic Upgrades vs.

It’s Happening Faster than Anyone Imagined… SaaS Software-As-A-Service Update September 2006 2009 2005 On-Premise On-Premise SaaS

The Salesforce.com Community is at the Heart of This Shift

Our Community is Exploding 501,000 2001 2002 2003 2004 2005 2006 2007 Customers 24,800 July 31, 2006 Subscribers 501,000

Half-Billion Dollar Annual Run Rate & Milestone ~24 ~40 Software Companies

3,100,000,000+ Transactions in Q2, and 45% via the Web Services API

24,800 Customers Across All Segments

Welcome to Our Newest Enterprise Customers! ~1,800 Subscribers ~2,000 Subscribers ~1,700 Subscribers ~1,800 Subscribers ~2,600 Subscribers ~1,600 Subscribers ~2,500 Subscribers ~1,300 Subscribers ~1,100 Subscribers ~5,500 Subscribers ~1,000 Subscribers

A New Model of Community Involvement 1,000 Non-profits  40,000 Employee Hours  $8M+ Grants

Announcing Winter ‘07 , Our 21 st Generation CRM Service

Unlimited Success with Winter ‘07 Applications

Winter ’07: New Web 2.0 User Experience Business Web Desktop Calendar Redesign Hovers for Details & Lists

#1 Customer Request: Auto-Reminders Completely Automated Flexible Options Customizable Automated Pop-ups

Winter ’07: Embedded Mash-Ups + = Insert Component Insert Component

Introducing The Dashboard is Now a Platform On Demand Spreadsheets Any Analytic Component AppExchange Analytics Category

Customizable Approvals and Workflow

Marketing from Word-to-Close on The Business Web Place Your Ad Here! Advertise online Track the leads in Salesforce.com www.your-company.com

Now Included With Unlimited Edition Enterprise Edition … and Campaigns in Professional Edition

How Many Separate Customer Databases In Your Organization? Project Management Customer Service Product Development Help Desk Sales Billing & Contracts

Fully Integrated CRM Across Every Customer Touch Point Consolidate Customer Databases Complete Case & Solution Management 360 Degree View Personalized Service, On-Demand

Call Center Edition–On-Demand for Every Agent Fully Featured Softphone Integrated Screen Pop Technology CTI with Every Major Telephony Vendor

Call Center Edition Global Solution Management Approvals & Workflow Extended Case Management

How do I make my partners as successful as my direct sales force? Distributors Partners Resellers Agents Integrators VARs Contractors Allies Collaborators Associates Outsourcers Associates Consultants

P artner R elationship M anagement Your Success + = All Your Partners Your Salesforce

Accountability for Every Partner Lead 1. Assign 2. Monitor 3. Reassign No Action? Partner Lead Management

The First On-Demand Portal Integrated PRM and SFA Point & click custom portals Manage all your channels & partners Visibility into lead status and pipelines

Adds the Power of AppExchange to PRM! Install AppExchange Apps to Your Portal Share Any Custom Process or Object Share Custom Price Books and Products Channel Funds Plans Orders Your App Here Newsletter

Limited Time Offer: Buy Two Partner Edition Licenses, Get a Third One Free ! Offer Expires 10/31/06

Not Just Our Applications… Your Applications! Employee Training Recruiting Project Management Media Tracking Customer Connection Finance

How You’ve Responded! 60063 55291 51622 46352 41990 39781 36554 31991 27967 23167 19002 14779 09112 04333 01017 00000 Custom Apps & Objects

What if You Could Run All Your Applications on Any Mobile Device ?

Write Once, Run Anywhere with Create Once Succeed Everywhere! Publish to AppExchange

Introducing New Mobile Mash-Ups Mobile Mapping Bar Code Integration

Develop, Test and Train with Complete Clone Production Quality Periodic Refresh Fully Replicated Service Production Salesforce Sandbox

Unlimited Edition ‘07 Delivers Unlimited Success Unlimited Edition 07

Welcome to Our Newest Unlimited Edition Customers!

Just Keeps Expanding! $195/User/Month Introductory Price Expires 12/31/06 Get it TODAY! More to Come! Unlimited Edition 07

What if there were an of enterprise applications where customers could share , buy , and sell apps? At last year’s Dreamforce, we asked:

The World’s Marketplace for On-Demand Business Applications Now, There is!

And You’ve Responded as Customers, Developers and ISVs! 20,000+ Customer Installs 400+ Applications Available 20,000+ Developers 150,000+ Test Drives

Entire ISV Businesses are Being Built on the AppExchange Over $115M Raised by Eleven AppExchange Companies

AppExchange is Now Itself One of the Largest On-Demand Companies 7,400+ AppExchange Customers from 57 Countries … and Growing 7400 7106 6752 6327 6012 5691 5233 4959 4666 4262 4002 3655 3212 2995 2525 2267 2001 1638 1339 1089 0721 0496 0173 0060 0013 0000

Dreamforce '06 Keynote: Part 1

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Dreamforce '06 Keynote: Part 1